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  The Orchard Announces Global Distribution Partnership With Industry Pioneer Nettwerk Music Group

   Orchard To Represent Nettwerk Artists Globally Across Digital Retail and
Mobile Outlets; Nettwerk Also To Serve As Orchard's Distribution and Marketing
                              Partner for Canada

    NEW YORK, and VANCOUVER, March 16 /PRNewswire/ -- The Orchard, the world's
leading digital distributor and marketer of independent music, today announced
a sweeping partnership agreement with Nettwerk Music Group to distribute and
market music from Nettwerk's recorded music division across digital retail and
mobile operators worldwide.  In addition, Nettwerk will serve as The Orchard's
new regional partner for Canada, assisting in sourcing artists and labels to
take advantage of The Orchard's unmatched distribution reach and marketing
capabilities.
    Nettwerk is a multi-dimensional management company, record label and
publishing business helmed by industry pioneer Terry McBride, Nettwerk's chief
executive and founder of Nettwerk.  McBride, a master manager/promoter, was
recently ranked number 33 out of 100 Most Powerful people in music and
represents many of today's top world-wide recording artists including Avril
Lavigne, Sarah McLachlan, Barenaked Ladies, and Dido.
    The Orchard's Label Services group represents an unprecedented digital
catalogue of the best independent music from around the world, including
landmark indie rock and punk from SST (Black Flag, Minutemen) and Lookout!
Records (The Donnas, Ted Leo), classic hip-hop from Delicious Vinyl (Tone Loc,
Young MC) and Nature Sounds (MF Doom, Immortal Technique), world-renowned
classical music from Analekta and Qualiton, Bollywood hits from Saregama (Asha
Bhosle, Lata Mangeshkar) and other top Indian labels, and much more. The
Orchard catalogue also includes music from multi-platinum acts such as Green
Day, Coldplay, and Ray Charles from their early years, before they were signed
to major labels, and breaking bands like The Hold Steady and Bedouin
Soundclash. Overall, The Orchard's catalogue encompasses music from thousands
of record labels spanning 73 countries and every music genre.  The Orchard's
Retail Services group works closely with all of the leading digital retailers
and mobile operators worldwide to market and sell its catalogue and also,
assist them as a close merchandising partner with respect to independent music
more generally.
    "It is a privilege for us to support Nettwerk globally as their digital
distribution and marketing partner, and have them support us within the
important Canadian music market.  Nettwerk is a company that has consistently
been at the forefront of creativity and innovation, pushing a recalcitrant
industry towards needed change.  It is also a great pleasure to work closely
with Terry, whose values and vision we share," said Greg Scholl, chief
executive of The Orchard and managing director of Dimensional Associates, the
company that owns The Orchard, eMusic and Dimensional Music Publishing.
    "We believe The Orchard represents a vision consistent with our view of
where the music business is headed and will play a key role in the direction
of the industry as the inevitable shift to digital sales continues.  As the
largest but also the best digital distributor and marketer in the business,
The Orchard is a logical choice to represent Nettwerk globally, and we are
pleased to serve as their partner for Canada.  We also believe Nettwerk will
derive great value across all aspects of our business by being a part of the
unprecedented global partner team The Orchard has assembled," said McBride.

    About The Orchard
    The Orchard is the leading distributor and marketer of independent music
in the world, representing thousands of labels spanning 73 countries and every
music genre. The Orchard supplies its catalogue of more than 800,000 tracks to
all of the leading legal digital music retailers and mobile operators
throughout the world. The company is headquartered in New York and London,
with operations in Tokyo, Buenos Aires, Tel Aviv, Hong Kong, Vancouver,
Kolkata, Johannesburg, Moscow and Melbourne, and local representatives in
Paris, Milan, Berlin, Barcelona, Lausanne, Ramallah, Nairobi, and Sao Paulo.

    About Nettwerk
    Nettwerk Music Group is Canada's leading privately owned record label and
artist management company. Nettwerk is responsible for managing some of
Canada's biggest artists like Sarah McLachlan, Avril Lavigne, Barenaked Ladies
and many others. Nettwerk has several offices located around the world
including offices in New York, Los Angeles and London; with our main office
right next to Granville Island in Vancouver, B.C.

    Media Contacts:
    For The Orchard:                        For Nettwerk:
    Andy Morris / Justin Kazmark            Danielle Romeo
    The Morris + King Company               Nettwerk Music Group
    (212) 561-7465 / (212) 561-7466         (310) 855-0643
    andy.morris@morris-king.com             romeo@nettwerk.com
    justin.kazmark@morris-king.com

    Other Orchard inquiries:
    info@theorchard.com


  SOURCE The Orchard




Back to Topback to top

CONTACT:
Andy Morris, +1-212-561-7465,
andy.morris@morris-king.com, or Justin Kazmark, +1-212-561-7466,
justin.kazmark@morris-king.com, both of The Morris + King
Company, for The Orchard; Other Orchard inquiries -
info@theorchard.com; Danielle Romeo, Nettwerk Music Group,
+1-310-855-0643, romeo@nettwerk.com

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