Mobile Application Portal Has Generated More Than $1 Billion in Sales Since
Opening in 2004
SAN ANTONIO, March 19 /PRNewswire-FirstCall/ -- Highlighting its
commitment to bring the universe of mobile applications and content to
consumers, AT&T (NYSE: T) today unveiled plans for a redesigned MEdia Mall,
the company's one-stop shopping destination for mobile content. Since
launching on AT&T mobile handsets in December 2004, millions of customers
have visited MEdia Mall to load up on ringtones, games, videos and other
applications -- generating more than $1 billion dollars in sales and
helping spawn a wave of innovation among an ever-growing mobile developer
community.
AT&T's MEdia Mall 2.0 is designed to be the ultimate source for
personalizing your AT&T wireless phone. Like its predecessor, MEdia Mall
2.0 will feature more than 90,000 choices from more than 115 different
content providers, including the new top-selling game, Guitar Hero 3. MEdia
Mall 2.0 shoppers are just a click away from even more content with
millions of additional full track songs, available from Napster Mobile and
eMusic. From the "Ringtones" page, customers can click on the "Full Track
Music" link to shop for music from capable handsets.
The storefront will be expanded on an ongoing basis, giving more
developers an opportunity to reach the 70.1 million customers of America's
leading provider of wireless services.
The grand opening of MEdia Mall 2.0, powered by software developer
UIEvolution, is slated for next month on AT&T capable handsets, but the
company is currently giving customers an opportunity to preview MEdia Mall
2.0 with an online mock-up of the mobile storefront at
http://www.att.com/mediamall2 .
One of the cool new features of the enhanced MEdia Mall 2.0 is the
ability to preview ringtones on a handset before you purchase it -- a
capability that was previously only available from AT&T's Web site. Because
more than 90 percent of AT&T customers purchase their mobile content
directly from their phones, having the ability to "try before you buy" is a
more friendly way to shop.
"We want to make MEdia Mall 2.0 the one-stop shop for customers who
want to explore the universe of mobile content and applications," said Mark
Collins, vice president of Consumer Data for AT&T's wireless unit. "By
remodeling our mobile storefront, we're giving customers more choices and
helping developers reach an ever-growing number of mobile consumers."
AT&T works with developers to create unique versions of applications
and content that work with AT&T's wide variety of devices. Counted
individually, including multiple versions of the same application designed
for different devices, there are nearly 10 million pieces of mobile content
and applications available on MEdia Mall.
In addition to previewing ringtones, customers will also be able to
view screenshots of games and graphics before purchasing. The new and
improved MEdia Mall 2.0 also offers customer purchase recommendations,
providing a well-rounded customer experience.
Want to learn more about the ways that MEdia Mall 2.0 will put the
hottest ringtones, graphics, games and more right at your fingertips? Visit
the preview at http://www.att.com/mediamall2.
About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its
subsidiaries and affiliates, AT&T operating companies, are the providers of
AT&T services in the United States and around the world. Among their
offerings are the world's most advanced IP-based business communications
services and the nation's leading wireless, high speed Internet access and
voice services. In domestic markets, AT&T is known for the directory
publishing and advertising sales leadership of its Yellow Pages and
YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators
in such fields as communications equipment. As part of its three-screen
integration strategy, AT&T is expanding its TV entertainment offerings.
Additional information about AT&T Inc. and the products and services
provided by AT&T subsidiaries and affiliates is available at
http://www.att.com.
(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the
AT&T logo and all other AT&T marks contained herein are trademarks of AT&T
Intellectual Property and/or AT&T affiliated companies. All other marks
contained herein are the property of their respective owners.
(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T and the
AT&T logo are trademarks of AT&T Intellectual Property.
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