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  Nokia Announces 'Mobile Rules! 08' Competition Winners

    Excellence and Innovation Recognized in Competitions for Best Mobile
   Application, Best Technology Innovation and Best Business Plan Awards

    SAN JOSE, Calif., March 20 /PRNewswire/ -- Nokia today announced the
winners in the annual 'Mobile Rules!' competition, the world's leading
awards for innovative mobile business plans and cutting-edge applications,
services and technologies from developers and entrepreneurs from around the
globe.

    The annual Mobile Rules! Awards recognize initiatives from emerging
application and technology developers and business startups worldwide. The
rapid convergence of mobile and other technologies and functionalities has
lead to a wide-range of entries creating new value and exciting services
and applications for the mobile workforce and the mobile lifestyle.

    Announced at a ceremony in the heart of Silicon Valley at San Jose City
Hall, the Mobile Rules! 08 Awards were the climax to an eight-month
selection process in which winners were chosen from hundreds of entries in
three main competition tracks: Best Business Plan, Mobile Application and
Technology Innovation.

    "Nokia is very pleased to announce the winners of the Mobile Rules! '08
competition, who with their ingenuity and entrepreneurial spirit typify an
emerging wave tapping into today's exciting convergence of mobility and the
Internet," said Tom Libretto, Vice President, Forum Nokia. "Open platforms
and the millions of smartphone devices available today are helping enable
this new wave of entrepreneurs from around the globe to become drivers of
the future global mobile marketplace through the innovative technologies,
applications and business models they create today."

    In addition to Best Business Plan, Grand Prize winners were announced
in four mobile application categories including Multiplayer/Connected
Games, Multimedia, Enterprise and Infotainment, while Technology Innovation
Awards went to winners in the categories of Future Device Architecture,
Future Touch and Feel, Mobile Multimedia and User Interface. The Grand
Prize Award recipients were:

    Best Business Plan

    Name of Company: MedApps(TM)

    Application: MedApps Mobile Wireless Health Monitoring System

    MedApps Inc. headquartered in Scottsdale, AZ, and founded in July 2006,
is partnering and working with major medical device manufacturers, telecom
companies, medical software companies, chip and component manufacturers and
healthcare organizations to introduce its Telemedicine 2.0 Solution on a
national level. MedApps was recently named to the Fierce Health IT Top 10
Healthcare IT Innovators for 2007, a notable distinction among healthcare
IT startups. More information is available online at: http://www.medapps.net.

    Best Mobile Application - Multimedia

    Name of Developer: MyStrands

    Application: MyStrands Social Player

    MyStrands Social Player for Symbian OS enables users to discover and
play new music of their liking, meet new people with similar musical tastes
and find out how much their music is played and by whom. The MyStrands MP3
player supports select S60 3rd edition devices. MyStrands develops
technologies to better understand people's tastes and help them discover
new things they like and didn't know about already. More information at:
http://www.mystrands.com.

    Best Mobile Application - Multiplayer/Connected Games

    Name of Developer: GAMICA

    Application: Sumo-Sumo

    Sumo-Sumo is a highly anticipated mobile multiplayer action game
published by the Netherlands-based GAMICA, a leading mobile games publisher
acclaimed for creating the next generation connected mobile video games for
a world-wide consumer market. GAMICA's mobile games push the boundaries of
creativity and technology and create the most entertaining gaming
experience possible. More information at: http://www.gamica.com.

    Best Mobile Application - Infotainment

    Name of Developer: Earthcomber LLC

    Application: Earthcomber

    Earthcomber is an innovative navigation software that relies on
entirely free GPS-enabled maps, "Look Lists" and "Community" features to
let users specify exact types of restaurants, shops, ATMs, hotels and other
landmarks and plot them on a map. Users join or create groups that let them
share or discover spots like where movies were shot, where crimes occurred,
sites of public art or places to spot wildlife or enjoy dog parks,
pictures, picnics, or freebies. More information at: http://www.earthcomber.com.

    Best Mobile Application - Enterprise

    Name of Developer: UpCode Ltd/UPC Consulting Ltd

    Application: UpCode parking

    UpCode parking is a 'point&click' mobile solution using the highly
developed UpCode(TM) program, which enables a mobile phone to act as an
optical reader to 'scan' any physical object, on any surface or on-screen
by 'clicking' at a mobile barcode. UpCode is free for non-commercial and
non- professional use and users pay only according to existing Internet
tariffs charged by the mobile service provider. More information at:
http://www.upc.fi/en/upcode/

    Best Technology Innovation - Future Device Architecture

    Name of Developer: GENUSION, Inc.

    Application: B4-Flash Memory

    GENUSION provides advanced memory products for electronic and mobile
devices, from computers to cellular phones and from PDAs to electric home
appliances. GENUSION's memory products are built on the company's own SiP
design capability and inherent memory technologies, in collaboration with
leading semiconductor makers, AT manufacturers and sales companies. The
company's new B-4 Flash product is a highly scalable Flash memory, with
demonstrated high reliability and high programming speed. More information
is available online at: http://www.genusion.co.jp.

    Best Technology Innovation - Future Touch and Feel

    Name of Developer: Kareline Oy Ltd

    Application: Kareline Natural Composites

    Kareline Oy Ltd manufactures third-generation natural fiber composites
for an innovative combination of the properties of natural fibers and
plastics. Offering new possibilities in environmentally friendly injection
molding or extrusion molding that meet all environmental requirements,
Kareline Natural Composites can be extensively customized to meet the
look-and-feel requirements of mobile phones and other handheld devices.
More information is available online at: http://www.kareline.fi.

    Best Technology Innovation - Mobile Multimedia

    Name of Developer: kannuu Inc.

    Application: kannuu

    kannuu search technology enables mobile device users to find a result
with lighting speed and accuracy. Relying on elegantly simple Partial Word
Completion(TM) technology, combined with just a joystick or touch screen,
kannuu delivers a fast, seamless and error-free search experience. Instead
of traditional linear methods, kannuu's exponential search algorithm
ensures that as the database gets larger, kannuu becomes more efficient,
requiring fewer clicks to achieve a result. More information is available
online at: http://www.kannuu.com

    Best Technology Innovation - User Interface

    Name of Developer: Tiki'labs

    Application: Tiki(R) 6 keys

    Tiki'labs was founded in Paris in 2006 promote and improve brain output
processes and devices in order to facilitate the way humans interact with
electronic and multimedia objects, and through them, with knowledge and
other humans. Combining state of the art MMI with the patented Tiki(R)
system and process, Tiki(R) 6 keys is a patented highly simplified user
interface that relies on just six keys to deliver full messaging and
communication capabilities. More information is available online at:
http://www.tikilabs.com

    Grand Prizes in the Mobile Rules! '08 Award include the right to
negotiate solution development and product creation with Nokia and other
competition sponsors and participation in an Innovation Expo to be held at
Nokia headquarters in Espoo, Finland. Winners also receive the right to use
the title "Mobile Ruler '08" in all promotional materials.

    In its second year of existence, the 'Mobile Rules!' competition
promotes excellence in the development of advanced solutions for the mobile
environment and in the launch of innovative businesses and technologies for
mobile.

    Corporate sponsors of Mobile Rules! 08 included Accel, Advanced
Technology Ventures, BlueRun Ventures, CMEA Ventures, FinNode, IDEO, Nexit,
Nokia Growth Partners, Orange, Palo Alto Software, SINA, SK Telecom
International, SVASE, Swisscom, Vision Capital and ZEF Solutions. Media and
Community sponsors included GigaOM, LIVEdigitally, Mobile Game Developer
Magazine, Red Herring, Teknopreneur Indonesia, Stirr and VentureBeat.

    Further information about 'Mobile Rules!' can be found online at:
http://www.mobilerules.org. For more information on Mobile Rules! Best Technology
Innovation competition, visit: http://www.mobilerules.org/technology

    About Forum Nokia

    Nokia's global developer program, Forum Nokia connects developers to
tools, technical information, support, and distribution channels they can
use to build and market applications around the globe. From offices in the
U.S., Europe, Japan, China, and Singapore, Forum Nokia provides technical
and business development support to developers and operators to assist them
in achieving their goal of successfully launching applications and services
to consumers and enterprises. More information is available at
http://www.forum.nokia.com.

    About Nokia

    Nokia is the world leader in mobility, driving the transformation and
growth of the converging Internet and communications industries. Nokia
makes a wide range of mobile devices and provides people with experiences
in music, navigation, video, television, imaging, games and business
mobility through these devices. Nokia also provides equipment, solutions
and services for communications networks.



  SOURCE Nokia




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Related links:
  • http://www.forum.nokia.com
  • http://www.mobilerules.org
    CONTACT:
    Kasey Farrar, Nokia Communications, Global
    Developer Program, +1-914-255-1037, Kasey.Farrar@nokia.com

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