- Mazda Launches New MX-5 Miata Campaign, Aims to Raise More Than $100,000 for
Local Fire Departments Across the Country -
NEW YORK, March 22 /PRNewswire/ -- With this week's international debut of
the 2006 Mazda MX-5 Miata 3rd Generation Limited at the New York International
Auto Show (NYIAS), Mazda today announced the launch of its 'Hot Streak'
tour -- a cross-country road trip, giving consumers their first glance at the
new, red-hot roadster while simultaneously raising money for fire-safety
education. Traveling from coast-to-coast, the all-new MX-5 Miata will take to
the open road hoisted atop a fire truck, driving consumers to donate funds to
their local fire department with the goal of raising more than $100,000 during
the two-month campaign.
"Mazda applauds the heroism of firefighters across the nation and supports
their ongoing dedication to the safety of all Americans," said Jim O'Sullivan,
president and CEO of Mazda North American Operations. "We are excited to be
able to raise awareness for the great work the fire safety education fund does
each year, while simultaneously providing a sneak peek of the all-new MX-5
Miata, the hottest car in the country."
The fire truck with the MX-5 3rd Generation Limited riding high on top
begins its cross-country trek on March 22 with a two-day 'Zoom-Zoom' through
the New York City metropolitan area followed by a 10-day rest stop across the
street from the Javits Center's Crystal Palace at the Mazda "Hot in the City"
space where consumers can make fire safety donations.
To further ignite the effort, Mazda and the New York Fire Department
(FDNY) are joining forces to throw Hot in the City -- a "heated,"
star-studded, private bash on Thursday, March 24. Benefiting the FDNY Fire
Safety Education Fund, the red-hot scene includes celebrities and New York
City tastemakers rocking to performances by fan-favorites The Flaming Lips and
The Pussycat Dolls.
"We are very excited about this unique opportunity to work with Mazda to
create consumer awareness and generate additional funds for our ongoing
efforts," said Lt. Joseph Torrillo, spokesperson for the FDNY's Fire Safety
Education Fund. "With the new funds, we will be able to continue our efforts
to ensure every family knows the basics of how to prevent fires at home and
what to do in the unfortunate event one does ignite."
Once the Hot Streak tour departs Manhattan on April 4, consumers across
the country will have the opportunity to support hometown campaign efforts by
donating directly to their local fire department as the tour winds through
dozens of cities across the country, making stops in Washington, D.C.,
Atlanta, Tampa, Houston, Dallas, Phoenix, Las Vegas, Los Angeles, Denver and
Chicago.
The Mazda MX-5 Miata -- the best-selling roadster of all time -- has been
completely redesigned for 2006 to be more capable, comfortable and useful.
Bigger than previous generation MX-5 Miatas, the 2006 MX-5 has new style
updates but still maintains all the fun-to-drive qualities of a lightweight,
nimble, open-air roadster that has made the Miata a resounding success among
consumers, media and motorsports enthusiasts worldwide since its debut in
1989. The all-new MX-5 is the epitome of Mazda's Zoom-Zoom philosophy -- the
emotion of motion -- with its sporty DNA and driver-vehicle oneness.
The MX-5 3rd Generation Limited is sure to turn heads with its striking
Velocity Red Mica exterior, matching red leather seats and unique silver trim.
Only 3,500 3rd Generation Limited cars will be available globally -- each
distinguished by an identification plate on the transmission tunnel --
ensuring they'll be in short supply and moving fast off of dealers' lots.
Mazda North American Operations is responsible for the sales and
marketing, consumer parts and service support of Mazda vehicles in the United
States. Headquartered in Irvine, Calif., MNAO has more than 700 dealerships
nationwide.
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SOURCE Mazda North American Operations
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Related links:
http://www.mazdausa.com
CONTACT:
Jeremy Barnes of Mazda North American
Operations, +1-949-727-6844, or Joanna McNally of Mazda
Information Bureau, +1-800-248-0459, or +1-949-223-2333
NOTE TO EDITORS: For more information on Mazda products, visit
the online Mazda media center at http://www.mazdaUSAmedia.com.
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