Fundraising Event To Air on The Lifetime Network
CINCINNATI, March 23 /PRNewswire-FirstCall/ -- Prilosec OTC, the number
one selling over-the-counter heartburn medicine(1), is hosting the biggest
Bunco party of the year with celebrity chef and entertaining expert Sandra
Lee. Thousands of women from around the country will be heading to Las
Vegas for the 2nd annual Prilosec OTC Bunco World Championship for a
weekend of dice rolling, a chance to win $50,000 and to raise money for a
cause important to many women - breast cancer.
Let's Go Bunco
Bunco may not be a household name, but it is rapidly becoming a
household game. A dice game based solely on luck, Bunco was created almost
200 years ago in England. Players take turns trying to make three dice turn
up as ones in the first round of play, twos in the second and so on.
Rolling three of a kind is a "Bunco." Favored by women as an alternative to
"poker night," Bunco has been steadily gaining popularity in the United
States. Over 17 million women in the U.S. have played Bunco and over 7
million play regularly.
"For the women who play Bunco, it's not merely a game, but a reason to
connect with female friends for a home cooked meal, good gossip and just
plain fun," said Sandra Lee, celebrity chef. "I'm excited to be working
with Prilosec OTC to help Bunco ladies across the country prepare for a
great Bunco party - from easy recipes and decorations to great entertaining
ideas. With just a little planning, anyone can throw a Bunco party that
friends and family will be sure to enjoy."
Championship Premieres on Network TV
The Lifetime Network will premiere a one-hour special on the
Championship in May complete with an inside look at the women who play
Bunco. Check your local listings for exact dates and times.
The Road to the Tournament
The Prilosec OTC Bunco World Championship is the final stop on the
Prilosec OTC Bunco World Tour, which kicked off in January 2007. Players
from around the country competed in regional tournaments for a chance to
earn a spot in the championship event. One winner from each regional event
won $1,000 and a free trip to the Prilosec OTC Bunco World Championship
event. The regional tournaments took place in Kansas City, MO, San Antonio,
TX, Atlantic City, NJ and Nashville, TN. The Prilosec OTC Bunco World
Championship, which is sanctioned by The World Bunco Association, will be
held at the Mandalay Bay Hotel in Las Vegas on March 31- April 1.
"We found that twice as many frequent heartburn suffers play Bunco
regularly compared to the general population," said Karen Klei, Brand
Manager of Prilosec OTC. "We know women talk about health issues when they
get together, so this has been a great way to educate them about how they
can avoid frequent heartburn, and reward them with an opportunity to win
$50,000 and be crowned Prilosec OTC Bunco World Champion!"
Championship To Raise Money for Breast Cancer
Traditionally, Bunco groups around the country have gathered together
and played for a cause important to many women - breast cancer. To continue
this tradition, Prilosec OTC will make a donation to the National Breast
Cancer Foundation (NBCF) for each "Bunco" rolled during the Championship
event. The event will also feature a raffle where players can purchase
tickets for a chance to win celebrity autographed memorabilia with proceeds
that will benefit the NBCF. Last year's Bunco Championship Event and
partnership raised over $270,000 for the NBCF for breast cancer research.
For more information on fundraising efforts and the Prilosec OTC Bunco
World Championship, visit http://www.buncocentral.com
About PRILOSEC OTC
PRILOSEC OTC is the #1 Doctor-(2) and Pharmacist-(3) recommended OTC
acid reducer, the first of a class of OTC heartburn medicines that works
differently from every other over-the-counter heartburn medication.
Prilosec OTC is the only OTC heartburn medicine that can work for 24 hours
with one pill a day by directly shutting down many acid pumps in your
stomach when used as directed for 14 days for treating frequent heartburn.
PRILOSEC OTC is the #1 selling OTC heartburn medicine* on the market. For
more information about PRILOSEC OTC, visit http://www.prilosecotc.com. PRILOSEC
OTC is available over-the- counter through an alliance between P&G and
AstraZeneca.
About Procter & Gamble (NYSE: PG)
Three billion times a day, P&G brands touch the lives of people around
the world. The company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers(R), Tide(R), Ariel(R),
Always(R), Whisper(R), Pantene(R), Mach3(R). Bounty(R), Dawn(R),
Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R),
Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella,
Gillette(R), and Braun. The P&G community consists of almost 140,000
employees working in over 80 countries worldwide. Please visit
http://www.pg.com for the latest news and in-depth information about P&G
and its brands.
About National Breast Cancer Foundation (NBCF)
The National Breast Cancer Foundation's focus is to save lives now
through early breast cancer detection. Mammograms are one of the best
methods to catch the disease before it's too late. In fact, if the disease
is caught early enough, the five-year survival rate is 97 percent. Visit
http://www.nationalbreastcancer.org to learn more about mammograms and
self- breast exams.
About the World Bunco Association (WBA)
The World Bunco Association is dedicated to the organization,
preservation, promotion and the expansion of Bunco group activity. The WBA
is the official source and sanctioning body of Bunco(R) games, products and
accessories. The WBA invites inquiries and is forming alliances with those
interested in featuring Bunco playing as a wholesome means of social
interaction, fundraising, community and family involvement, and just plain
fun entertainment.
(1) Based on dollar sales. ACNielsen FD+ dollar share of heartburn
(12/28/03 - 5/27/06).
(2) NDCHealth, NDC Physician Recommendation Audit (April 2004 - December
2005, Acid Reducer Category). Data on file.
(3) Based on share of recommendations: Pharmacy Today 2004 OTC Survey,
Acid Reducers
Contact:
P&G Health Sciences Institute Manning Selvage & Lee
Velvet Gogol Bennett Robyn Finker
513-622-4734 212-468-3879
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