PARSIPPANY, N.J., March 24 /PRNewswire/ -- Travelodge Hotels today
announced the renewal of its associate sponsorship of the No. 16 National
Guard Ford Taurus, driven by Greg Biffle, in the 2005 NASCAR Nextel Cup
Series.
The agreement continues the Travelodge(R) brand's two-year relationship
with Roush Racing of Concord, N.C. As part of the agreement, Travelodge
Hotels will appear as the team's primary sponsor at Darlington Raceway's
Carolina Dodge Dealers 500 on May 7.
"The Travelodge brand is proud to continue its relationship with the
National Guard team and is excited to sponsor the No. 16 National Guard Ford
Taurus and Greg Biffle," said Travelodge President Ken Greene. "Our
relationship with the National Guard team continues to provide excellent
exposure for the Travelodge brand among a wide audience."
Roush Racing President Geoff Smith said the Travelodge brand has been a
"tremendous sponsor," adding "we are proud of the success we have achieved
together, both on and off the track."
Driver Greg Biffle earned two Nextel Cup wins in 2004. Biffle was first
to the checkered flag at Michigan International Speedway's GFS Marketplace 400
on August 22, and capped his year with another win on November 21 at the Ford
400 Nextel Cup season-finale at Homestead-Miami Speedway.
The first Travelodge hotel was introduced in 1939 in response to
travelers' needs for roadside accommodations. Today, Travelodge Hotels is a
growing franchise system with more than 525 upper-economy Travelodge and
budget Thriftlodge(R) properties throughout the United States, Canada and
Mexico. Reservations and further information are available by visiting
http://www.travelodge.com or calling the toll-free Travelodge number,
(800) 578-7878, or the Thriftlodge number, (800) 525-9055. Travelodge Hotels
is a subsidiary of Cendant Corporation (NYSE: CD).
Roush Racing is a subsidiary of Livonia, Mich., based Roush Industries
that operates nine motorsports teams; five in the NASCAR Nextel Cup Series
with drivers Mark Martin, Carl Edwards, Matt Kenseth, Kurt Busch and Greg
Biffle, two in the Busch Series with Martin, Kenseth and Edwards, and two in
the Craftsman Truck Series with drivers Todd Kleuver and Ricky Craven. For
sponsorship inquiries, contact John Miller, Roush Racing, (704) 720-4600.
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