New Plans Offer Roll Forward Minutes, Unlimited 7 p.m. Nights & Weekends
and Unlimited Text & Messaging
Popular New Features Provide Smarter Choices in a Tough Economy
WARREN, N.J., March 24 /PRNewswire-FirstCall/ -- Virgin Mobile USA has
unveiled a host of new Monthly and Pay As You Go Plans Without Annual
Contracts that offer consumers even better value and more flexibility.
Information about the new plans -- with clear comparisons to the
competition - is online at http://www.virginmobileusa.com and materials are
currently rolling out across Virgin Mobile's retail partners. With no
annual contracts, Virgin Mobile USA allows its more than 5 million
customers to change plans at any time without hassle or extra charges.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080324/NYM019-a )
(Photo: http://www.newscom.com/cgi-bin/prnh/20080324/NYM019-b )
(Logo: http://www.newscom.com/cgi-bin/prnh/20070613/VIRGINMOBILE )
"There is no reason for consumers to lock themselves into the
restrictive terms of a postpaid contract plan to get real value," said Dan
Schulman, chief executive officer, Virgin Mobile USA, "especially at a time
when many people need greater control over their spending and use of
credit. We're closing the gap between those features traditionally offered
by postpaid carriers and the value available from our plans without annual
contracts."
Monthly Plans With Even More Value vs. Competition
Virgin Mobile USA has enhanced its highly competitive monthly plans,
already a smart alternative to traditional postpaid offerings, and is
providing consumers with clear comparisons to its competition. For example,
Virgin Mobile USA offers include 7 p.m. Nights and Weekend Minutes (500
minutes for $24.99, e.g.) and Unlimited 7 p.m. Nights and Weekends for just
$49.99. "At this entry point, none of the leading national competitors with
monthly recurring prepaid plans offer Unlimited Nights & Weekends beginning
at 7:00 p.m., making this the smarter choice," added Schulman.
Virgin Mobile USA offers more value than many of its prepaid
challengers as well. For example, its $34.99 monthly plan gives customers
300 Anytime Minutes per month as well as 1,000 Nights and Weekend Minutes
that begin at 7:00 p.m. instead of the usual 9:00 p.m. for calls to anyone
in the U.S.
Virgin Mobile USA's recurring monthly plans now feature discounted
Messaging Packs, which cover email, IM, text and picture messaging. For
just $10 per month, customers on these plans also get access to Unlimited
Text & Messaging. Other wireless offers, for example, require up to twice
that amount and don't include all types of messaging.
Bringing 5-Cent Minutes and Roll Forward Minutes to Pay As You Go
The new Pay As You Go Plan now has the value of Roll Forward Minutes.
Up to 5,000 unused minutes on the Virgin Mobile USA Pay As You Go Plan
automatically "roll forward" (or carry over) when a customer buys a new
Minute Pack within 30 days of their last Minute Pack purchase.
And Virgin Mobile USA offers options with better per-minute rates than
many of its competitors. This includes prices as low as 5-cents per minute
when a customer on the new Pay As You Go Plan buys the $50/1,000 Minute
Pack.
New Top-Up Card Denominations
Popular Virgin Mobile USA Top-Up cards are now more directly aligned to
specific minute values for customers on the Pay As You Go Plan. For
example, $20 equals 200 Anytime Minutes, $30 equals 400 Anytime Minutes and
$50 equals 1000 Anytime Minutes, with purchase of the associated Minute
Pack on the new Pay As You Go Plan.
Clear Value vs. Competition
Virgin Mobile is spelling out for smart consumers exactly how its new
prepaid voice and text & messaging options give value equal to -- and in
many cases, greater than -- that of other prepaid carriers. Easy chart
comparisons are available online, hooking into Virgin Mobile's overall
campaign of "You Rule" with the added message of "Who Rules?" -- the
obvious answer being Virgin Mobile USA, thanks to these new prepaid plans
that offer even more value and greater flexibility than traditional
contract plans.
Detailed information on Virgin Mobile USA's new offers can be found on
its Web site, http://www.virginmobileusa.com under the "Plans" header; comparisons
to other companies' rates are at:
http://web.virginmobileusa.com/about/why-choose-us.
About Virgin Mobile USA, Inc.
Virgin Mobile USA (NYSE: VM) offers more than five million customers
control, flexibility and choice through monthly plans without annual
contracts, with national coverage powered by the nationwide Sprint PCS
network. Virgin Mobile USA's full slate of smart, stylish and affordable
handsets, including the Wild Card, Super Slice and Flare, are available at
top retailers in approximately 40,000 locations nationwide and online at
http://www.virginmobileusa.com/, with Top-Up cards available at more than
140,000 locations. J.D. Power and Associates ranked Virgin Mobile USA
highest in customer satisfaction among wireless prepaid services in both
2006 and 2007, and its customers report a 90% satisfaction rate.
Virgin Mobile USA contributes a portion of profits from downloadable
content to The RE*Generation, its pro-social initiative to help homeless
youth, and provides postage-paid return envelopes in every new package for
customers to recycle old phones.
Media Contacts:
Jayne Wallace Alysa McKenna
Virgin Mobile USA CooperKatz & CO
908-607-4014 917-595-3048
jayne.wallace@virginmobileusa.com amckenna@cooperkatz.com
Corinne Nosal
908-607-4235
corinne.nosal@virginmobileusa.com
Investor Relations:
Erica Bolton
908-607-4108
Erica.bolton@virginmobileusa.com
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SOURCE Virgin Mobile USA, Inc.
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Related links:
http://www.virginmobileusa.com
http://web.virginmobileusa.com/about/why-choose-us
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20080324/NYM019-a
http://www.newscom.com/cgi-bin/prnh/20080324/NYM019-b
http://www.newscom.com/cgi-bin/prnh/20070613/VIRGINMOBILE
AP Archive: http://photoarchive.ap.org AP PhotoExpress
Network: PRN4,PRN5 PRN Photo Desk,
photodesk@prnewswire.com
CONTACT:
Media, Jayne Wallace, +1-908-607-4014,
jayne.wallace@virginmobileusa.com, or Corinne Nosal,
+1-908-607-4235, corinne.nosal@virginmobileusa.com, both of
Virgin Mobile USA, Alysa McKenna of CooperKatz & CO,
+1-917-595-3048, amckenna@cooperkatz.com, for Virgin Mobile USA;
Investor Relations, Erica Bolton, +1-908-607-4108,
Erica.bolton@virginmobileusa.com
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