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  Texas Instruments CEO urges National Society of Black Engineers to solve the world's most critical problems using engineering and technology

   Texas Instruments logo. (PRNewsFoto) (Newscom TagID: prnphotos054497)

DALLAS, TX UNITED STATES
 TI wins NSBE Corporate Diversity Leadership Award; TI executive Art George
           wins 2008 NSBE Lifetime Achievement in Industry Award

    DALLAS, March 24 /PRNewswire/ -- Texas Instruments Incorporated (TI)
(NYSE: TXN) CEO and president, Rich Templeton, challenged more than 8,000
young engineers to champion innovation and set their sights on making a
difference during a keynote address at the National Society of Black
Engineers (NSBE) 34th annual national convention held at the Orange County
Convention Center in Orlando, Florida. Templeton delivered his keynote
during the annual NSBE Golden Torch Awards banquet on March 22.

    Templeton also accepted the Corporate Diversity Leadership Award on
behalf of the company and presented TI Senior Vice President, Arthur L.
George, with the 2008 NSBE Lifetime Achievement in Industry Award.

    "TI and NSBE share some common objectives -- to cultivate leadership
and to expand the pipeline of young engineers," said Templeton. "Like NSBE,
TI believes that strong leaders are vital: to developing talent,
discovering new technologies, and helping TI make a difference. Through our
longstanding relationship, NSBE has introduced TI to some of this country's
best and brightest engineering minds."

    TI has been a NSBE corporate sponsor and participant in the annual
convention for more than 20 years. TI recruits 20-25 employees per year
directly from the NSBE conference and finances 1,000 NSBE student
memberships every year to build new chapters around the country. For the
last 19 years, NSBE members have ranked TI among the top 50 companies for
blacks in the U.S. to work -- an honor the company has received since the
list's inception in 1989.

    In his remarks, Templeton described the potential impact technology
could have on solving some of the key problems facing the world today.
"Technology offers us the chance to take on critical problems in the
healthcare, power efficiency and public safety sectors that touch billions
of people and impact every corner of the world. These challenges are in
need of solutions, and the need is immediate," Templeton said. "Those
solutions aren't going to come out of board rooms, summits or political
debates. They're going to come from people like you, creative engineers who
want to make a difference."

    Following the keynote address, Templeton presented Art George, senior
vice president of TI's High-Performance Analog business unit, with NSBE's
2008 Lifetime Achievement in Industry Award. George, a graduate of Southern
University, joined TI 24 years ago and oversees one of the fastest growing
entities within TI. George has served as a campus volunteer and recruiter
for more than 20 years, personally recruiting at Southern University,
Tennessee State University, Tuskegee University and the University of
Arkansas. He is a member of the TI "Adopt a School Program" and has many
more works worthy of recognition.

    "If you're looking for a success story, for a great role model, there's
no better example than Art, who runs one of TI's fastest growing businesses
in our company," said Templeton. "He's smart, curious, and a true believer
in the power of technology."

    Templeton ended his speech by telling NSBE members to not only focus on
being successful, but to set their sights on making a difference. "I
encourage you to champion innovation, work with young people to get them
excited about math and science and help build the next generation of
scientists and engineers. TI believes in NSBE because this organization is
developing young people, like yourselves, who will shape the future," he
concluded.

    About Texas Instruments

    Texas Instruments (NYSE: TXN) helps customers solve problems and
develop new electronics that make the world smarter, healthier, safer,
greener and more fun. A global semiconductor company, TI innovates through
manufacturing, design and sales operations in more than 25 countries. For
more information, go to http://www.ti.com.

    About NSBE

    Headquartered in Alexandria, Va., the National Society of Black
Engineers has more than 26,000 members and offers academic excellence
programs, scholarships, leadership training, professional development and
access to career. NSBE's mission is to increase the number of culturally
responsible Black Engineers who excel academically, succeed professionally
and positively impact the community.

    Trademarks

    All registered trademarks and other trademarks belong to their
respective owners.



  SOURCE Texas Instruments Incorporated




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Related links:
  • http://www.ti.com
    Photo Notes:
    NewsCom: http://www.newscom.com/cgi-bin/prnh/20010105/NEF016LOGO
    AP Archive: http://photoarchive.ap.org
    PRN Photo Desk, photodesk@prnewswire.com
    CONTACT:
    Kim Morgan of Texas Instruments,
    +1-214-480-6127, kim-morgan@ti.com (Please do not publish this
    number or e-mail address.)

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