Surviving High School Series Becomes the Most Successful Original IP in
Mobile Gaming History
LOS ANGELES, March 26 /PRNewswire/ -- Vivendi Games Mobile, a division
of Vivendi Games, revealed today that the original episodic mobile game
franchise, Surviving High School(TM) -- a story-driven simulation game set
in a typical high school -- had a breakout year in 2007 with a remarkable
7.5 million episodes downloaded. The volume of game and episode downloads
qualifies the Surviving High School franchise as the most successful
original IP in mobile gaming history.
"Our on-the-go users expect creative, innovative and fresh new content
to keep them entertained between classes, waiting on a ride, or whenever
they desire to thumb around in a mobile game," said Paul Maglione,
president of Vivendi Games Mobile. "The success of the Surviving High
School series confirms that innovative, original IPs and a constant flow of
updated content plays an important role in the future success of mobile
gaming."
The Surviving High School mobile game was originally released in 2005
and its sequel, Surviving High School '07, was released two years later,
boosted by the distribution and marketing resources of Vivendi Games Mobile
which acquired the game's original developers, San Mateo-based Centerscore,
in September 2006. The sequel built on the early critical and commercial
success of the first title, building out the game's episodic format and
refining its story lines. 2007 also saw the game promoted via a range of
Web 2.0 campaigns and viral marketing initiatives. The franchise has become
so popular that fans have created their own Surviving High School group on
Facebook.
With the latest release of the Surviving High School game, players
enjoy improved graphics, additional characters and new storylines, and can
even help shape the game's ongoing plot by submitting their original story
ideas online.
About Vivendi Games Mobile
Vivendi Games Mobile (http://www.vgmobile.com), a division of Vivendi
Games, creates and publishes quality titles for the mobile games market.
The division runs a global business, with its headquarters, operations and
an internal development team in Paris, a US-based team in Los Angeles and
its Centerscore studio in San Mateo, California. The company publishes
games based on original IP, popular entertainment licenses and classic
Sierra Entertainment IP, which are distributed by more than 90 operators
and dozens of Web portals in 60 countries around the world.
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