Wireless Leader Becomes First Carrier to Offer Customized Ringtones From
Major and Independent Labels on Your Phone; Customers Can Now Wirelessly
Transfer and Listen to Music From Their PC to Their Mobile Device
AT&T To Extend Napster Mobile to More Than 12 Million Customers Beginning
This Summer
SAN ANTONIO, March 27 /PRNewswire-FirstCall/ -- The ever-growing world
of mobile music just got bigger. AT&T Inc. (NYSE: T) announced today the
immediate availability of two new music applications -- mSpot's
Make-UR-Tones and Remix -- and plans to significantly expand offerings for
Napster Mobile(TM) over-the-air downloads. Make-UR-Tones allows customers
to customize ringtones by using their mobile phone, and the Remix
application gives customers access to their PC-based music collections
directly from their phone. The result for mobile music lovers is more
freedom to listen to the songs they want, when they want, on their AT&T
mobile phone.
"Music is one of the most personal forms of self-expression," said Mark
Collins, vice president of Consumer Data for AT&T's wireless unit. "We want
to empower our customers to use music however they wish on their mobile
phones. We're constantly looking for new opportunities to meet the wireless
needs and wants of our customers. We are pleased to offer our customers
more choices and flexibility in how they experience music on the go."
mSpot Make-UR-Tones
With today's launch of mSpot Make-UR-Tones, AT&T -- the exclusive
provider of the application -- becomes the first national carrier to allow
customers to easily use their wireless phone to create a ringtone from
their favorite part of a song. The Make-UR-Tones application is designed to
give users the flexibility to customize a one- to 30-second ringtone from a
full song. AT&T's Make-UR-Tones subscribers can enjoy exclusive access to
more than 250,000 titles from music labels EMI Music, Universal Music
Group, Warner Music Group, INgrooves and IRIS.
"We are thrilled to work with AT&T to harness the power of the mobile
platform to further enrich the musical experience for consumers," said
Amanda Marks, executive vice president and general manager of Digital,
Universal Music Group Distribution. "Universal is committed to embracing
technologies that are transforming the media landscape, and dynamic and
compelling new personalization products, such as those from AT&T, allow us
to creatively empower fans while respecting the rights of music creators."
"mSpot's collaboration with AT&T and music labels enable us to offer
AT&T mobile customers access to the largest ringtone catalog in North
America," said Daren Tsui, CEO of mSpot. "Make-UR-Tones and other mSpot
services bring personalized, seamless music experiences to the mobile
phone."
To use the application, AT&T customers simply download mSpot's
Make-UR-Tones from the AT&T MEdia Mall on their mobile phone, use the
advanced search engine to select a song and then cut the part of the song
they want to customize as their ringtone, up to 30 seconds, by using the
application's easy-to-use waveform editor. Make-UR-Tones lets users listen
to the song while it's being edited and preview the ringtone before
downloading a copy to their phones.
The mSpot Make-UR-Tones is available for a monthly subscription of
$6.99 for three ringtones. Additional customized ringtones can be purchased
on an a la carte basis for $2.99. Make-UR-Tones is currently available for
download on the Samsung SYNC, Samsung A737, Samsung A747 and the Motorola
V3xx and will expand to additional phones in the near future.
mSpot Remix
AT&T is now offering a music-on-demand application for customers who
want the ability to access and enjoy their PC-based music libraries from
their mobile phone. Available today, mSpot Remix is the newest music
application from AT&T Mobile Music and is available from AT&T MEdia Mall.
The mSpot Remix mobile player connects with a PC over the AT&T network,
providing access to stored songs and playlists. When a customer hits Play
from the mSpot Remix mobile player, Remix immediately starts playing the
song from the PC while downloading the entire track in the background.
Remix then saves the song to the phone's memory card, so the customer has
access to the song even when not connected to the network.
The mSpot Remix service is available for a monthly subscription of
$9.99, which allows users to download 75 songs a month. AT&T also will
offer a Remix booster pack for $2.99, which provides an additional 10
songs. Remix is compatible with the Samsung SYNC, the Samsung A737 and the
LG SHINE.
For more information on mSpot Make-UR-Tones or Remix, visit
http://www.att.com/mediamall. To see a demo of either application while at
CTIA Wireless 2008, visit the AT&T booth -- number 3428.
Napster Mobile Coming to More AT&T Phones
Beginning this summer, more AT&T customers will be able to search a
catalog of more than 5 million songs from their AT&T wireless phone,
preview 30-second samples before they buy and download music directly to
their phone while on the go, all with Napster Mobile. AT&T first announced
Napster Mobile in November of last year with the launch of the SLM by
Samsung. The company plans to expand the industry's leading mobile music
platform by making the service available to more than 12 million customers,
beginning this summer. In addition to browsing and downloading music to
their phone, AT&T customers will receive a copy of each song downloaded
online from Napster(R).
"Napster and our mobile partner, Ericsson, are excited to expand the
Napster Mobile customer base with AT&T," said Brad Duea, president of
Napster. "We look forward to furthering our partnership with AT&T and to
bringing the best mobile music experience on the market to millions of AT&T
customers."
AT&T offers more choices for mobile music than any other U.S. carrier
and was the first carrier in the nation to provide the Napster To Go
subscription music service, as well as DRM-free instant track deliveries to
eMusic.
About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its
subsidiaries and affiliates, AT&T operating companies, are the providers of
AT&T services in the United States and around the world. Among their
offerings are the world's most advanced IP-based business communications
services and the nation's leading wireless, high speed Internet access and
voice services. In domestic markets, AT&T is known for the directory
publishing and advertising sales leadership of its Yellow Pages and
YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators
in such fields as communications equipment. As part of its three-screen
integration strategy, AT&T is expanding its TV entertainment offerings.
Additional information about AT&T Inc. and the products and services
provided by AT&T subsidiaries and affiliates is available at
http://www.att.com.
(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the
AT&T logo and all other marks contained herein are trademarks of AT&T
Intellectual Property and/or AT&T affiliated companies. All other marks
contained herein are the property of their respective owners.
Note: This AT&T news release and other announcements are available as
part of an RSS feed at http://www.att.com/rss. For more information, please
review this announcement in the AT&T newsroom at
http://www.att.com/newsroom.
About Napster
Napster, the pioneer of digital music, offers the ultimate in
interactive music experiences, creating better ways to discover, share,
acquire and enjoy music -- anytime, anywhere. The company's offerings
include "Napster" (http://www.Napster.com) -- the most popular, on-demand
music subscription service in the world; "Freenapster"
(http://www.freenapster.com), a unique Web experience offering free,
on-demand music legally in the U.S.; and "Napster Mobile," one of the
industry's fastest growing mobile music platforms, providing the premier
mobile music experience for customers in ten global markets. Headquartered
in Los Angeles, Napster's services are available in markets across North
America, Europe and Japan.
About mSpot
mSpot is a mobile music company delivering content and technology to
two million consumers across North America. mSpot helps carriers, handset
manufacturers and media companies drive sustainable revenue and customer
loyalty through a range of innovative services. Consumers use mSpot's
applications to discover, manage, purchase and enjoy songs, custom
ringtones, live radio and videos from all major music labels and other top
brands including ABC, ClearChannel, Fox Sports, MarketWatch, NPR and
Disney. mSpot music services are live in the U.S. on Alltel, Boost, Sprint
and U.S. Cellular and in Canada on Bell Mobility and TELUS. Founded in 2004
and headquartered in Palo Alto, California, mSpot is on the Web at
http://www.mspot.com.
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