MTV Tr3s is the Only Hispanic Offering on V CAST Mobile TV
BASKING RIDGE, N.J., and NEW YORK, March 27 /PRNewswire/ -- Verizon
Wireless, the builder and owner of the nation's most reliable wireless
voice and data network, and MTV today announced MTV's bilingual channel,
MTV Tr3s, will be available tomorrow on V CAST Mobile TV. This new channel
is exclusively available on mobile through Verizon Wireless' V CAST Mobile
TV service and includes popular programs such as Sucker Free Latino,
Karlifornia, Quiero Mis Quinces, Pimpeando, and Rock Dinner.
Ryan Hughes, vice president of digital media programming for Verizon,
said, "As we talked about relevant channels to bring to our V CAST Mobile
TV customers, MTV Tr3s was a perfect fit because of its popularity among
bicultural U.S. Latinos. Since the launch of our V CAST Mobile TV service,
we've provided new and relevant programs -- whether it is live coverage of
college football bowl games or Dora the Explorer. Our innovative services,
coupled with the nation's most reliable network, are key reasons why
Verizon Wireless remains the leader of the wireless industry."
"V CAST Mobile TV is the perfect partner to help our audience of young
Latinos connect to their favorite broadcast-quality shows while on-the-go,"
said Lucia Ballas-Traynor, senior vice president and general manager of MTV
Tr3s. "The MTV Tr3s programming to be offered on V CAST Mobile TV is not a
replica of our linear channel but rather has been customized for mobile
users which allow us to connect with our audience in a whole new way."
According to Forrester Research's "Hispanics Connect To Mobile Data"
(2007) and the Mobile Marketing Association's "MMA Mobile Attitude & Usage
Study" (Nov. 2006), Hispanics use mobile phones more than other demographic
groups. The two studies also report that Latino mobile phone users spend
more on mobile services and take advantage of more features, such as videos
and ringtones, than their non-Latino counterparts.
MTV Tr3s will introduce viewers to its programming on V CAST Mobile TV
in a 30-minute special hosted by VJ Karli Henriquez. Verizon Wireless' V
CAST Mobile TV will also be heavily promoted on mtvtr3s.com, MTV Tr3s Radio
and on a 40-foot electronic billboard in New York's Times Square.
MTV Tr3s joins V CAST Mobile TV channels from MTV Networks including
MTV, COMEDY CENTRAL and Nickelodeon. MTV Networks also offers a variety of
channels on Verizon Wireless' V CAST Video service, including
video-on-demand from MTV, Nickelodeon, COMEDY CENTRAL, VH1, CMT, Logo,
Spike, MTV Tr3s, and Atom Films.
V CAST Mobile TV also features full-length shows and other programming
24 hours a day from well-known entertainment brands including CBS Mobile,
ESPN Mobile TV, FOX Mobile, NBC 2GO and NBC News2GO. Monthly access
packages begin at $13 per month. Four V CAST Mobile TV-enabled phones are
currently available: the Voyager(TM) by LG, the LG VX9400, the MOTORIZR(TM)
Z6tv, and the Samsung SCH-u620.
V CAST Mobile TV from Verizon Wireless is powered on the FLO TV(TM)
service from MediaFLO USA Inc., a wholly owned subsidiary of Qualcomm
Incorporated. Because MediaFLO USA operates a dedicated multicast network
that delivers programming in a linear format, Verizon Wireless can offer
customers the latest in mobile entertainment without impacting its
award-winning voice and data services.
For more information about V CAST Mobile TV from Verizon Wireless,
visit http://www.verizonwireless.com/mobiletv.
About Verizon Wireless
Verizon Wireless operates the nation's most reliable wireless voice and
data network, serving 65.7 million customers. Headquartered in Basking
Ridge, N.J., with 69,000 employees nationwide, Verizon Wireless is a joint
venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE:
VOD). For more information, go to: http://www.verizonwireless.com. To preview and
request broadcast-quality video footage and high-resolution stills of
Verizon Wireless operations, log on to the Verizon Wireless Multimedia
Library at http://www.verizonwireless.com/multimedia.
About MTV Networks
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the
world's leading creators of programming and content across all media
platforms. MTV Networks, with more than 150 channels worldwide, owns and
operates the following television programming services - MTV: MUSIC
TELEVISION, MTV2, MTV Tr3s, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY
CENTRAL, TV LAND, SPIKE TV, CMT, LOGO, NOGGIN/THE N, VH1 CLASSIC, MTVN
INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13
digital services, all of these networks trademarks of MTV Networks. MTV
Networks connects with its audiences through its robust consumer products
businesses and its more than 300 interactive properties worldwide,
including online, broadband, wireless and interactive television services
and also has licensing agreements, joint ventures, and syndication deals
whereby all of its programming services can be seen worldwide.
About MTV Tr3s
MTV Tr3s is the most widely-distributed TV network dedicated to
superserving today's bicultural Latino youth and is currently seen in 6.2
million Hispanic TV households and 31.9 million total TV households. Music
programming is at the core of MTV Tr3s and the channel features hitmakers,
emerging artists and new sounds that resonate with young U.S. Latinos and
celebrate their hybrid identity and culture.
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