LAS VEGAS, March 28 /PRNewswire-FirstCall/ -- Motorola, Inc. (NYSE:
MOT) today announced the wide availability of its MOTOTRBO(TM) professional
digital two-way radio system throughout North America.
"This product begins a new era in the two-way radio market," said Greg
Conrad, operations vice president at CTI Mobilcomm, a two-way radio
distributor. "MOTOTRBO provides an all-in-one unit, eliminating the need to
carry a separate pager and mobile device. Text messages are delivered in
seconds, which exceeded our expectations. When customers and other
distributors ask us about MOTOTRBO, we share a simple message -- this is
what you've been waiting for."
MOTOTRBO is a digital communications technology platform that combines
exceptional two-way radios with digital technology to deliver increased
capacity and spectral efficiency. It also supports enhanced voice
communications and data applications, such as text messaging and global
positioning system (GPS)-based location services. Additionally, MOTOTRBO is
a comprehensive dual mode -- analog and digital -- system including
portable and mobile radios, a repeater, accessories and data applications,
making it possible for professional businesses to easily and affordably
migrate to a digital platform at their own pace.
The product was introduced at the 2006 International Wireless
Communications Expo (IWCE). MOTOTRBO is being demonstrated in Booth #3001
at IWCE 2007.
Professional organizations such as transportation companies,
construction sites, manufacturing facilities, private security
organizations, campuses and local municipalities and public service
entities will benefit from MOTOTRBO's operational efficiency and ability to
deliver increased mobility while maintaining constant connectivity.
"MOTOTRBO is designed specifically to meet the expanding needs of these
customers, especially those requiring reliable business critical
communications combined with the higher performance capabilities that
digital technology can provide," said Craig Chenicek, director of radio
products, Motorola Networks & Enterprise. "Recognizing that current
communication tools are reaching their functional limits for this market,
Motorola developed this digital two-way radio system that provides voice
and data capability on one device while still focusing on quality,
reliability and mobility."
Increased Capacity and Functionality
By leveraging Time Division Multiple Access (TDMA) technology, MOTOTRBO
doubles the effective capacity of a customer's repeater channels within the
12.5KHz channel structure already utilized throughout the world. This
straightforward re-use of spectrum accommodates more users on the system
and with no changes to licensing requirements, which can increase the
customer's capacity for wireless voice and data communications.
In addition, by utilizing TDMA technology, the MOTOTRBO platform
enables a single repeater to deliver the benefits of two analog repeaters,
allowing businesses to realize up to a 50 percent reduction in repeater
costs when
compared with equivalent analog systems. MOTOTRBO also provides a
longer talk time with up to 40 percent longer battery life than comparable
analog radios.
"MOTOTRBO minimizes acquisition and operating costs, particularly when
compared to alternative technologies that require monthly fees," added
Chenicek. "In addition to a lower total cost of ownership, because MOTOTRBO
can operate in both analog and digital modes, it is easily integrated with
legacy communication infrastructure. Customers can improve basic
functionality, add new features and increase capacity at their own pace
while leveraging existing system investments."
Global Standards for Interoperability
MOTOTRBO was designed to the European Telecommunications Standards
Institute (ETSI) Digital Mobile Radio (DMR) tier two standard, a globally
recognized, approved standard for the professional two-way radio market
that provides an open platform enabling multi-vendor interoperability.
Motorola's published Application Programming Interface (API) enables the
development of customized applications by third-party developers, creating
additional versatility for customers. MOTOTRBO was designed to be a
software-upgradeable platform for customers to build on their investment,
adding new features as they become available.
Comprehensive Two-Way Radio Digital Portfolio
Motorola has been a leader in digital two-way radio communications for
more than two decades, including the launches of ASTRO(R) 25 (Project 25-
compliant) and Dimetra IP (TETRA-compliant) systems, the industry's first
mission-critical digital two-way radio systems for large public safety
organizations. In 2005, Motorola launched the DTR(TM) Series of on-site
digital two-way radios for retail businesses. With the introduction of
MOTOTRBO for the professional tier, Motorola now has one of the industry's
most comprehensive portfolio of digital radio solutions.
More details of MOTOTRBO can be viewed at
http://www.motorola.com/mototrbo.
About Motorola
Motorola is known around the world for innovation and leadership in
wireless and broadband communications. Inspired by our vision of seamless
mobility, the people of Motorola are committed to helping you connect
simply and seamlessly to the people, information, and entertainment that
you want and need. We do this by designing and delivering "must have"
products, "must do" experiences and powerful networks -- along with a full
complement of support services. A Fortune 100 company with global presence
and impact, Motorola had sales of US $42.9 billion in 2006. For more
information about our company, our people and our innovations, please visit
http://www.motorola.com.
MOTOROLA and the stylized M Logo are registered in the US Patent &
Trademark Office. All other product or service names are the property of
their respective owners. (C) Motorola, Inc. 2007.
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