NEW YORK, March 28 /PRNewswire-FirstCall/ -- Omnicom Media Group is
aligning its leading sports and entertainment marketing companies in North
America under Fuse Sports & Entertainment Group, bringing together an
unparalleled combination of resources that include consulting, strategy
development, content creation and distribution. Steve Grubbs, previously
head of PHD North America, becomes CEO of Fuse Sports and Entertainment
Group North America, announced Daryl Simm, Chairman and CEO of Omnicom
Media Group, a unit of Omnicom Group Inc. (NYSE: OMC). Robert Riesenberg,
CEO of Full Circle Entertainment, now adds the additional title of
President of Fuse Sports & Entertainment Group.
Fuse Sports & Entertainment Group aligns four top specialist companies
in the sports and entertainment marketing arena, including:
* Optimum Entertainment, a leading entertainment marketing consultancy
that works with some of the best known consumer brand clients to create
and execute entertainment strategies across TV, film and digital
platforms. Guy McCarter continues as Director of Optimum Entertainment.
* Optimum Sports, which merges sports marketing with media strategy and
buying expertise. As a leading U.S. sports media buyer, Optimum Sports
develops and stewards some of the most creative and effective sports
sponsorships. The company also serves as a consultant for rights
negotiation and property development for several sports leagues. The
operation is led by Co-Directors Ray Katz and Tom McGovern.
* Full-Circle Entertainment, a content development and production company
specializing in brand marketing integration. Full-Circle is led by an
Emmy and Golden Globe award-winning executive team headed by CEO Robert
Riesenberg.
* Highway Entertainment, a leading international distributor of content,
which continues to be led by President Brian Ross.
All of the executives will report to Mr. Grubbs who reports to Mr. Simm.
The Fuse network of sports and entertainment companies now has offices
in more than 20 countries across North America, Europe and Asia Pacific.
"As its name suggests, Fuse allows us to offer clients fully integrated
sports and entertainment solutions that encompass everything from ideation
to final distribution. Or, depending on their needs, individual expert
services ... whatever the right combination is to deliver against their
unique objectives," Simm said. "Steve's deep experience in this area,
combined with his reputation with media companies and advertisers, puts
Fuse Sports & Entertainment Group in a great position to bring new and
innovative ideas to clients."
"Fuse contains the component parts necessary to create a superior and
compelling resource for our clients," said Grubbs. "I am thrilled to be
working with the leaders of these four companies in two disciplines, sports
and entertainment, that I have always felt passionate about over my
career."
About Omnicom Media Group
Omnicom Media Group (http://www.omnicommediagroup.com) is the media
division of Omnicom Group Inc. Its businesses include leading media service
companies OMD Worldwide and PHD Network, as well as a number of specialized
companies in areas including search engine marketing, branded content
production, corporate asset barter, out-of-home media, insert media and
discount newspapers. Omnicom Group Inc. (NYSE: OMC)
(http://www.omnicomgroup.com) is a leading global marketing and corporate
communications company. Omnicom's branded networks and numerous specialty
firms provide advertising, media, direct and promotional marketing, public
relations and other specialty communications services to over 5,000 clients
in more than 100 countries.
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