PHILADELPHIA, March 28 /PRNewswire/ -- Air travelers flying out of
Philadelphia Airport can take advantage of a free service that will help
them find better-fitting brand name clothes. Philadelphia International
Airport is the first in the country to host the Intellifit Virtual Fitting
Room(TM) -- a ten-second technology that guarantees a perfect fit when
ordering brand name clothing online.
(Photo: http://www.newscom.com/cgi-bin/prnh/20070328/CLW209 )
Intellifit, a Horsham-based company, is debuting its Virtual Fitting
Room(TM) at Philadelphia International Airport as a way to help online
apparel shoppers get a perfect fit without having to try on any clothes.
The Virtual Fitting Room (VFR) is a cylindrical kiosk that's 7 feet in
diameter and 8 feet high. A person stands fully-clothed in the middle of
the VFR for about 10 seconds as an "antenna wand" passes around them and
collects over 200,000 data points. Intellifit software then creates a
personal "FitPrint(TM)" that can be compared to the measurements of brand
name clothing in the Intellifit database. The system uses very low power
radio waves (about 1/350th the power of a cell phone signal) and is
perfectly safe. There is no charge for the service and the FitPrint can be
used to shop online for clothes within minutes of stepping out of the VFR.
Each Intellifit FitPrint is a collection of numerous distinct
measurements -- more than just waist and inseam for pants, and neck and
sleeve for shirts. Most people have noticed that many clothing items in "my
size" aren't necessarily in "my fit." Measurements vary from manufacturer
to manufacturer. Similar items from different sellers are sometimes cut
differently. Before Intellifit, the only way to be sure an item fits is to
wear it. Brands currently matched by Intellifit include Nordstrom, Levi's,
Lands' End, GAP, Nautica, Dockers and Jos. A. Bank.
Intellifit president, Rob Weber comments, "Air travelers are busy
people, and many don't have a lot of spare time to walk through shops and
malls. Our Virtual Fitting Room provides a no-risk guaranteed fit for the
online clothing shopper. Getting an Intellifit FitPrint can help them save
time and be more satisfied. Of course, online sellers are happy for the new
business, especially when they know that fit problems will be few and
return rates will be low. It's a win-win for everyone involved." The
company recoups referral fees when a person uses their FitPrint to buy
clothes online.
The first Intellifit Virtual Fitting Room will be installed in the
concourse between Terminals A and B of Philadelphia International, with
other installations following shortly.
About Intellifit
The Intellifit Virtual Fitting Room(TM) is based on patented technology
and is designed to provide accurate body measurements, called a
"FitPrint(TM)" which, when compared to measurements of brand name clothing,
can help consumers buy clothes that fit them best. Intellifit is the first
company in the industry to offer the Guaranteed Fit(TM) commitment. The
company is located at 702 Electronic Drive, Suite 101, Horsham, PA 19044.
The phone is
(215) 659-5911 and the company web site is http://www.intellifit.com. Email
inquiries can be sent to info@intellifit.com.
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