Airline's Signature Chocolate Chip Cookies to be Sold at Miller Park
Concessions; Fans Attending May 19 Midwest Airlines Night to Receive
Folding Seat Cushions
MILWAUKEE, March 29 /PRNewswire-FirstCall/ -- Midwest Airlines (Amex:
MEH) today announced details of its sponsorship of the Milwaukee Brewers
Baseball Club during the 2007 season, including two new elements that will
surely delight Brewers fans in attendance.
(Photo: http://www.newscom.com/cgi-bin/prnh/20070329/CGTH028-a
http://www.newscom.com/cgi-bin/prnh/20070329/CGTH028-b )
During every Brewers home game at Miller Park, fans will be able to
purchase the airline's signature warm, chocolate chip cookies at several
ballpark concession areas. Customers will receive three cookies, wrapped in
a branded protective sleeve, for just $3.
On May 19, Brewers fans will celebrate Midwest Airlines Night, with the
first 30,000 fans receiving a folding seat cushion, imprinted to look like
the airline's famous leather seats. Airline ticket giveaways and other
promotions will take place throughout the game, as well as an appearance by
"Chip," the airline's cookie mascot.
These new elements enhance the airline's position as the Official
Airline of the Milwaukee Brewers and are part of a larger sponsorship that
includes outfield and home plate signage in Miller Park, plus separate
radio and television sponsorships.
"Our sponsorship of the Brewers remains one of our hardest-working and
most effective marketing programs," said James J. Reichart, the airline's
director of advertising and brand. "Milwaukee sports fans are extremely
loyal to their hometown team, just as Milwaukee travelers are unwavering in
their support of their hometown airline."
Rick Schlesinger, the Brewers' executive vice president of business
operations, said the Brewers enjoy a great local business relationship with
Midwest Airlines. "Like the Brewers, Midwest Airlines is one of the things
that makes Milwaukee special," said Schlesinger. "Not only do our fans
prefer to fly Midwest, our team does as well, traveling to all of our road
games aboard Midwest charter flights."
The Milwaukee Brewers 2007 regular season begins with Opening Day on
Monday, April 2 at Miller Park. Tickets for Brewers games are available at
http://milwaukee.brewers.mlb.com , the Miller Park Box Office, by calling
414- 902-4000 and at all tickets.com outlets.
Midwest Airlines features jet service throughout the United States,
including Milwaukee's most daily nonstop flights and best schedule to major
destinations. Catering to business travelers and discerning leisure
travelers, the airline earned its reputation as "The best care in the air"
by providing passengers with impeccable service and onboard amenities at
competitive fares. Both Skyway Airlines, Inc. - a wholly owned subsidiary
of Midwest Airlines - and SkyWest Airlines operate as Midwest Connect and
offer service to and connections through Midwest Airlines' hubs. Together,
the airlines offer service to 50 cities. More information is available at
http://www.midwestairlines.com .
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