Chain Will Become World's Largest Pasta Company Overnight
DALLAS, March 31 /PRNewswire/ -- After 50 years of delivering great
pizza, today Pizza Hut revealed that efforts are currently underway to
rebrand the chain as "Pasta Hut" in conjunction with the arrival of its new
Tuscani Pastas, which are available starting tomorrow. Speaking to
employees at a celebration for the launch of the new pasta offerings, Scott
Bergren, Pizza Hut CEO, described the large-scale changes the company has
made to support this new direction:
-- All exterior signage at Pizza Hut's Dallas headquarters facility has
been replaced with the new Pasta Hut logo.
-- A national print and television advertising campaign begins today,
proclaiming "Pizza Hut is now Pasta Hut."
-- The company's Web site has been redesigned, including the new URL
http://www.newpastahut.com, the new Pasta Hut logo and a message for
consumers: "Pasta so good, we changed our name to Pasta Hut!"
-- Pizza Hut restaurants across the country have begun installing banners
that read "Coming Soon . . . Pasta Hut."
"For 50 years we've been all about pizza," said Bergren. "As we've
prepared for the launch of our new line of Tuscani Pastas our customers
have consistently told us these pastas are so good we should change our
name to Pasta Hut. Starting tomorrow, Pizza Hut is Pasta Hut."
Tuscani Pastas will come in two chef-inspired styles -- Creamy Chicken
Alfredo and Meaty Marinara. Both feature Rotini pasta and a delicious blend
of sauce and cheese that's added to the pasta before it is oven baked. Each
three pound serving of Tuscani Pastas costs $11.99 and includes five
freshly baked breadsticks.
Tuscani Pastas can be ordered online at http://www.newpastahut.com, or
through the company's newest method of ordering, Total Mobile Access, using
text messaging or mobile Web on your cellular phone.
About Pasta Hut
Pasta Hut, the world's largest pasta restaurant company (that also
serves pizza) has nearly 6,200 restaurants in the United States. Those
hungry for more information can go to the official Pasta Hut Website at
http://www.newpastahut.com.
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