LOS ANGELES, March 31 /PRNewswire/ -- The hard-charging, hard-partying,
carbon-laden world of tour bus-living musicians doesn't exactly scream
green! Now, Planet Green challenges two icons to join the newest trend in
music: 'going green.' BATTLEGROUND EARTH challenges hip hop superstar Chris
"Ludacris" Bridges and rock god Tommy Lee to battle against the toxic
forces destroying mother earth as they travel across the country on a
10-episode tour. The series premieres in August 2008.
Viewers witness the two stars pushed to the limit as they attempt to
keep their high-wattage acts on an eco-friendly course. Enlisting the help
of their posses, celebrity guests, and anyone else willing to lend a hand,
Ludacris and Tommy Lee dive right into the BATTLEGROUND EARTH competition
with unexpected and sometimes hilarious results.
In the "Fast Fuel" episode Ludacris and Tommy Lee's bio-diesel tour
buses are running on empty in the middle of the Texas Panhandle. They must
roll into a fast food restaurant and look for fast food grease to turn into
eco- friendly fuel. Throughout the tour they battle to get the word out
about the state of the environment. This Rap n' Roll battle culminates in a
green carpet benefit concert at LA's legendary Greek Theater. The concert
featuring Luda, Tommy Lee and many of their famous musician friends will
support the renewal of Griffith Park, which was devastated by recent
wildfires.
The talent featured in BATTLEGROUND EARTH has made plenty of headlines
for their antics on and off the stage. Christopher Brian Bridges, better
known by his rap alias Ludacris, is the CEO of Disturbing tha Peace, an
imprint distributed by Def Jam Recordings. His breakout roles in Hustle and
Flow and the Academy Award winning film Crash have led to starring roles in
the upcoming Rock & Rolla and Max Payne. He has sold over 15 million
records in the U.S. alone and is tied for the title of hip hop artist with
the second most Billboard Hot 100 number one hits. His eagerly awaited
upcoming album, Theatre of the Mind, drops this summer and his newest
restaurant, Straits Atlanta, opens this spring.
Tommy Lee is best known as the drummer for the wildly popular heavy
metal band Motley Crue. Motley Crue has sold 45 million albums (25 million
in the US alone) over their 25-year career. After leaving Motley Crue, Lee
founded Methods of Mayhem and embarked on solo work including guest
appearances on other artists' albums such as Nine Inch Nails and Rob
Zombie. Lee also launched a clothing line with People's Liberation that was
inspired by his tattoos. Currently, Tommy is touring with partner DJ Aero
as part of one of the world's premier DJ teams.
BATTLEGROUND EARTH is a primetime series produced for Planet Green by
the Greif Company. Leslie Greif and Adam Reed are the executive producers
for Greif, Steve Jones is co-executive producer and Jonathan McHugh is
supervising producer. Howard Lee is vice president of production and
executive producer for Planet Green and Lisa Caruso is executive producer.
The Greif Company was nominated for an Emmy(R) Award this year for
TCM's acclaimed documentary, BRANDO. Today, the company produces numerous
shows including the third season of A&E's most popular series GENE SIMMONS
FAMILY JEWELS.
The Greif Company was incorporated under writer/director/producer
Leslie Greif, who made a name for himself creating numerous TV movies,
series, mini- series and specials for all major networks including HBO,
ABC, CBS, Fox, A&E, TNT and USA. The Company has also produced several
features including FUNNY MONEY starring Chevy Chase, and KEYS TO TULSA
starring Cameron Diaz, Eric Stoltz and James Spader.
About Planet Green:
Planet Green is Discovery Communications' global, cross-company
initiative with a commitment to document, preserve and celebrate the
planet, including the first-ever 24-hour eco-lifestyle television network
coming to more than 50 million homes on June 4, 2008. Planet Green is the
multiplatform media destination with a mission. It's the center for the new
green conversation, speaking to people who want to understand green living
and to those who truly want to make a difference in meeting the critical
challenge of protecting our environment. Planet Green's unique content,
tools and information will enlighten, empower and most importantly,
entertain.
Planet Green's platforms include leading eco-lifestyle website
TreeHugger.com and the recently launched solutions-oriented
PlanetGreen.com. Discovery will also launch Discovery Education Green, a
K-12 service that hosts dynamic media content correlated to state
standards. Discovery Education Green will help teachers integrate Green
lessons into their curriculum and empowers students to make more
environmentally conscious decisions.
About Discovery Communications:
Discovery Communications is the number-one nonfiction media company
reaching more than 1.5 billion cumulative subscribers in over 170
countries. Discovery's 100-plus worldwide networks are led by Discovery
Channel, TLC, Animal Planet, The Science Channel, Discovery Health and HD
Theater, with digital media properties including HowStuffWorks.com.
Discovery Communications is owned by Discovery Holding Co. (Nasdaq: DISCA,
DISCB), Advance/Newhouse Communications and John S. Hendricks, Discovery's
founder and chairman. For more information please visit
http://www.discoverycommunications.com.
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