CONVENTIONEERS GET FIRST PUBLIC LOOK AT IRON MAN 'MARK 3' SUIT FROM THE
MOVIE, AND SPECIAL LIMITED EDITION LG 18 k GOLD IRON MAN PHONE
Multi-faceted Marketing Partnership Highlights LG's Technology Leadership
at CTIA WIRELESS 2008
LAS VEGAS, April 1, 2008 /PRNewswire/ -- LG Electronics MobileComm
U.S.A, Inc. (LG Mobile Phones) brings Marvel's Super Hero Iron Man, in the
form of the famous "Mark 3" suit, to Las Vegas for CTIA, the largest
wireless industry trade show, as part of their partnership with Marvel
Studios and Paramount Pictures in support of the upcoming Marvel Studios
film "Iron Man," to be distributed by Paramount Pictures.
Visitors at the LG Mobile booth will have the opportunity to experience
for the first time, the actual "Iron Man Mark 3" suit used in the upcoming
film. Photo opportunities will be available with the Marvel Super Hero at
LG's CTIA booth (#449) from April 1-3. Made of gold-titanium alloy, the red
and gold suit stands six feet four inches and was created by the renowned
Stan Winston Studio and appears in numerous scenes in the film.
"In an effort to reach avid movie-goers and wireless technology
enthusiasts, we are leveraging a myriad of vehicles in this fully
integrated, action-packed campaign," said Ehtisham Rabbani, vice president
of product strategy and marketing for LG Mobile Phones. "In so doing, LG is
aligning with some of the most admired and established global brands in
entertainment, as well as 'Iron Man' lead character, Tony Stark (played by
Oscar(R) nominee Robert Downey Jr.) who we see as the ultimate gadget guru
of the superhero world."
This multi-faceted marketing partnership campaign with the film, which
opens in the U.S. on May 2, begins later this month across multiple media
platforms with traditional, online media vehicles as well as key technology
industry initiatives. Specific details of the campaign will be announced
prior to the launch on April 14.
In fact, one element of the upcoming LG marketing plan will include a
Web site (http://www.insidethesuit.com) which will offer consumers
exclusive content from the film, and behind-the-scenes footage of the
making of Iron Man's suit. Consumers who visit the site beginning April 15,
2008 will also have the chance to win special limited edition Iron Man/LG
Shine handsets decked out in solid 18 karat gold. These one-of-a-kind
limited edition Shine handsets will also be showcased at the LG booth
(booth #449) starting on April 1.
Marvel Entertainment and Paramount Pictures present a Marvel Studios
Production "Iron Man" starring Robert Downey Jr., Terrence Howard, Jeff
Bridges, Shaun Toub and Gwyneth Paltrow. The film tells the story of Tony
Stark, a billionaire industrialist and genius inventor who is kidnapped and
forced to build a devastating weapon. Instead, using his intelligence and
ingenuity, Tony builds a high-tech suit of armor and escapes captivity.
When he uncovers a nefarious plot with global implications, he dons his
powerful armor and vows to protect the world as Iron Man. The film is
directed by Jon Favreau. The film's screenplay is by Mark Fergus & Hawk
Ostby and Art Marcum & Matt Holloway. The producers are Avi Arad and Kevin
Feige. The executive producers are Louis D'Esposito, Peter Billingsley, Jon
Favreau, Stan Lee and David Maisel.
About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is the world's leading
provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed
to improve the value of customer life. With a total range of wired and
wireless solutions, the company is rapidly establishing a global presence
and growing its international market share in 3G handsets. For more
information please visit http://www.LGusa.com.
About Paramount Pictures
Paramount Pictures Corporation (PPC), a global and distributor of
filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B producer), a
leading content company with prominent and respected film, television and
digital entertainment brands. The company's labels include Paramount
Pictures, Paramount Vantage, Paramount Classics, MTV Films, Nickelodeon
Movies and DreamWorks Studios. PPC operations also include Paramount
Digital Entertainment, Paramount Home Entertainment, Paramount Pictures
International, Paramount Licensing Inc., Paramount Studios, and Worldwide
Television Distribution.
About Marvel Entertainment, Inc.
With a library of over 5,000 high-profile characters built over more
than sixty years of comic book publishing, Marvel Entertainment, Inc. is
one of the world's most prominent character-based entertainment companies.
Marvel utilizes its character franchises in licensing, entertainment (via
Marvel Studios), publishing (via Marvel Comics) and toys, with emphasis on
feature films, DVD, consumer products, video games, action figures and
role-playing toys, television and promotions. Marvel's strategy is to
leverage its franchises in a growing array of opportunities around the
world. For more information visit http://www.marvel.com.
Iron Man, the Movie (c) 2008 MVL Film Finance LLC. Marvel, Iron Man,
all character names and their distinctive likenesses: TM & (c) 2008 Marvel
Entertainment, Inc. and its subsidiaries. All Rights Reserved.
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