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  HBO and Bell deliver premium TV programming to mobile phones

    HBO hits from Entourage to The Sopranos available from Bell Mobility

    TORONTO, Ontario and NEW YORK, New York, April 1 /PRNewswire-FirstCall/
- Bell Mobility today announced an exclusive mobile partnership with Home
Box Office (HBO), Inc. to deliver premium HBO programming to mobile phones.
Launched today, the on-demand service will bring full episodes of HBO
series to subscribing clients, as well as ringtones, wallpapers and, soon,
mobile games.

    "We are very excited to be teaming up with Bell Mobility to deliver a
truly compelling package of on-demand programming to mobile audiences in
Canada," said Stanley Fertig, Senior Vice President, HBO International.
"This agreement exemplifies our goal to grow our profile in the
international marketplace through digital platforms."

    Bell Mobility's HBO service includes access to programming such as
Entourage, Flight of the Conchords, Curb Your Enthusiasm, Tell Me You Love
Me, Sex and the City and The Sopranos, as well as promotional previews,
trailers, bonus footage and stand-up comedy.

    Program episodes will be made available in tandem with home video
release. Launching in English, Bell Mobility's HBO service will also be
available in dubbed French beginning in May. It will be available on a wide
range of phones, including the LG 385, Samsung Carbon and LG Muziq. For
more information, please visit http://www.bell.ca/hbo

    "HBO has built its international brand by producing provocative,
compelling and critically acclaimed programming, which fits precisely with
Bell's commitment to bring its clients the best mobile content available,"
said Adel Bazerghi, Vice President, Products for Bell Mobility.

    Bell's current video offering on mobile phones includes access to live
programming such as news, weather, sports, entertainment and children's
content, as well as full-length feature films on your mobile phone.

    About HBO

    Home Box Office, Inc. is the premium television programming subsidiary
of Time Warner Inc., providing two 24-hour pay television services - HBO
and Cinemax - to over 40 million U.S. subscribers. The services offer the
most popular subscription video on demand products, HBO On Demand and
Cinemax On Demand, as well as HBO on Broadband, HD feeds, and multiplex
channels. Internationally, HBO's branded television networks, along with
the subscription video on demand products HBO On Demand and HBO Mobile,
bring HBO services to over 50 countries. HBO programming is sold into over
150 countries worldwide.

    About Bell

    Bell is Canada's largest communications company, providing consumers
with solutions to all their communications needs, including telephone
services, wireless communications, high-speed Internet, digital television
and voice over IP. Bell also offers integrated information and
communications technology (ICT) services to businesses and governments, and
is the Virtual Chief Information Officer (VCIO) to small and medium
businesses (SMBs). Bell is proud to be a Premier National Partner and the
exclusive Telecommunications Partner to the Vancouver 2010 Olympic and
Paralympic Winter Games. Bell is wholly owned by BCE Inc. For information
on Bell's products and services, please visit http://www.bell.ca. For corporate
information on BCE, please visit http://www.bce.ca.



  SOURCE BELL CANADA




Back to Topback to top

CONTACT:
Jeff Meerman, Bell Media Relations, 1 877
410-4221, jeff.meerman@bell.ca; Laura Young, HBO, Corporate
Affairs, (212) 512-5948, laura.young@hbo.com

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