Enhanced Hands-On Experience for Customers Available in More Than 280
Stores by the End of the Year
LAS VEGAS and BASKING RIDGE, N.J., April 2 /PRNewswire/ -- Verizon
Wireless is breaking new ground in the U.S. wireless retail experience with
the introduction of its evolutionary store design in more than 280 company-
owned and -operated Communications Stores nationwide.
The stores offer consumers a high-tech and hands-on experience with
wireless voice, data, music, and video services. The store design features
a bright new design and integrates a number of innovative systems and
operational enhancements designed to streamline the sales process and
enhance the customer experience.
"With these stores, Verizon Wireless takes the next step in wireless
retailing. We are committed to providing customers with a unique and
engaging shopping environment as well as easy access to support services,"
said Jack Plating, executive vice president and chief operating officer of
Verizon Wireless. "Our new stores feature an evolutionary approach. The
sales and customer service areas are designed to engage shoppers and
deliver a great experience for new customers as well as current customers."
Verizon Wireless has already rolled out the design in more than 100
locations nationwide (for a complete list, visit http://news.vzw.com and
click on the title of this release) and plans to introduce the new design
in more than 180 additional locations -- either new or existing -- by the
end of the year.
Among the features in many of the new stores* are:
-- A dedicated demo zone where customers can explore, experiment and learn
using interactive touch-screens or be guided by product-savvy sales
staff.
-- More than 55 working models of handsets, PC cards and other devices for
customers to try.
-- A greeter kiosk that allows customers to check in once they enter the
store and list their wireless needs, so representatives can quickly
assist them.
-- A bill payment kiosk that allows customers to make account payments
quickly and easily using checks, cash or credit/debit cards.
-- Customer service and technical support departments, making it easy for
customers to get account information, access customer service and
address technical issues from trained in-store staff.
"Customers choose Verizon Wireless because they want service on the
nation's most reliable wireless network," said Plating. "Providing a modern
and interactive approach to our retail environment will enhance our
customers' experience whenever they visit with us."
For more information about Verizon Wireless products and services,
visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or
visit http://www.verizonwireless.com.
* Most but not all of these features will be incorporated in new stores
depending on overall space at the locations. Existing stores also
incorporate some of these features, such as the customer service and
technical support departments and greeter and bill payment kiosks.
About Verizon Wireless
Verizon Wireless operates the nation's most reliable wireless voice and
data network, serving 65.7 million customers. Headquartered in Basking
Ridge, N.J., with 69,000 employees nationwide, Verizon Wireless is a joint
venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE:
VOD). For more information, go to: http://www.verizonwireless.com. To preview and
request broadcast- quality video footage and high-resolution stills of
Verizon Wireless operations, log on to the Verizon Wireless Multimedia
Library at http://www.verizonwireless.com/multimedia.
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