MARBL Offers Host of Fun Wireless Features in Sleek Clamshell Design
WARREN, N.J. and SAN DIEGO, April 3 /PRNewswire/ -- Virgin Mobile USA
is on a roll with yet another "must-have" handset for its style-savvy yet
value- conscious youthful customer base this April. Sleek and stylish with
two-toned black-on-black accents, MARBL by Kyocera Wireless packs a range
of great features into a slim clamshell design with structured lines and
rounded keys for easy texting.
(Photo: http://www.newscom.com/cgi-bin/prnh/20070403/CLTU068 )
(Logo: http://www.newscom.com/cgi-bin/prnh/20061010/NYTU040LOGO )
Available at leading retailers nationwide and online at
http://www.virginmobileusa.com, MARBL offers all of the essentials, including a
bright color display, internal antenna, text messaging capabilities, room
for hundreds of contacts and a two-way speakerphone. Intuitive in design
and low in price at $29.99, MARBL joins such popular Virgin Mobile handsets
as the Switch_Back and Slice with Web browsing, access to search and social
networking sites, and relevant, entertaining mobile content including pre-
loaded wallpapers, Superphonic ringtones and fast-paced games.
"Our research among 15 to 34-year-olds shows that 68% currently have a
clamshell or 'flip' phone, and that a majority expect their next phone to
be that style as well," said Howard Handler, chief marketing officer for
Virgin Mobile USA. "The same is true of Virgin Mobile's own 4.6 million
customers, and MARBL gives them everything they need at an affordable
price."
"A mobile phone is as much about functionality as it is about style,
and the user-friendly aspect of our Oystr phone has proven tremendously
popular," said Tom Maguire, vice president of global marketing and product
planning at Kyocera Wireless Corp. "MARBL kicks that same sensible
functionality up a notch with a slimmer, more modern look that is sure to
win many fans among both new and existing Virgin Mobile customers." A
recent report from NPD Group indicates that having a flip-phone form factor
is the most important in buying a new cell phone. [The NPD Group/Mobile
Phone Track - 12/06]
Weighing less than 3 ounces and measuring .8 inches thin, MARBL by
Kyocera Wireless is available now at Virgin Mobile's more than 35,000
retail locations nationwide, including Best Buy, Circuit City, Kmart,
RadioShack, Target, Wal- Mart, Amazon.com and Virgin Mobile's own Web site,
http://www.virginmobileusa.com. The company will also offer a full suite of
Genuine Accessories by Kyocera(TM) to support the phone, such as hands-free
headsets.
About Virgin Mobile USA, LLC
The nation's leading wireless youth network, Virgin Mobile USA provides
more than 4.6 million customers with the most flexibility and choice in
wireless products and services without long-term contracts. Voice pricing
plans range from monthly options with unlimited nights and weekends to
by-the- minute offers, allowing consumers to adjust how and what they pay
according to their needs. Virgin Mobile USA operates on the Nationwide
Sprint PCS Network, and is a joint venture between Sir Richard Branson's
Virgin Group and Sprint Nextel. J.D. Power and Associates has ranked Virgin
Mobile highest in customer satisfaction among wireless prepaid services,
and its own customers report a 94% satisfaction rate. Proud of its
charitable and environmental programs, Virgin Mobile donates 5% of profits
from downloadable content to The RE*Generation, its pro-social initiative
to help millions of at-risk and homeless teens; and provides postage-paid
return envelopes in every new package for customers to recycle old phones.
About Kyocera Wireless Corp.
Kyocera Wireless Corp. is a leading supplier of innovative,
feature-rich CDMA wireless devices and accessories for customers worldwide.
Kyocera Wireless maintains an operating belief in the genius of simplicity
and strives to make the wireless experience as simple and intuitive as
humanly possible. The company is a wholly owned subsidiary of Kyocera
International Inc., which acquired QUALCOMM Incorporated's CDMA consumer
wireless phone business in February 2000. Based in San Diego, the company
is ISO-14001 and ISO-9001 certified and has won city, state and federal
awards for its environmentally friendly manufacturing and recycling
practices. For more information, please visit http://www.kyocera-wireless.com.
Kyocera Corporation (NYSE: KYO), the parent and global headquarters of the
Kyocera Group, was founded in 1959 as a producer of advanced ceramics. By
combining these engineered materials with metals and plastics, and
integrating them with other technologies, Kyocera has become a leading
supplier of telecommunications equipment, semiconductor packages,
electronic components, cameras, laser printers, copiers, solar energy
systems and industrial ceramics. During the year ended March 31, 2006,
Kyocera Corporation's consolidated net sales totaled approximately US$10
billion (JPY 1,181,489 million) with net income of approximately US$596
million (JPY 69,696 million).
Kyocera is a registered trademark of Kyocera Corporation. Genuine
Accessories by Kyocera is a trademark of Kyocera Wireless Corp. All other
marks are property of their respective owners.
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SOURCE Virgin Mobile USA, LLC
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Related links:
http://www.virginmobileusa.com
http://www.kyocera-wireless.com
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20070403/CLTU068
NewsCom: http://www.newscom.com/cgi-bin/prnh/20061010/NYTU040LOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Corinne Nosal, of Virgin Mobile USA,
+1-908-607-4235, Corinne.nosal@virginmobileusa.com; Melissa
Connerton, CooperKatz for Virgin Mobile, +1-212-455-8001,
mconnerton@cooperkatz.com; Brad Shewmake, Kyocera Wireless
Corporation, +1-858-882-8082, bshewmake@kyocera-wireless.com
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