NEW YORK, April 5 /PRNewswire/ -- Starting in third quarter 2007,
Discovery Communications will host two free online premieres per week from
various new and returning series across its stable of U.S. networks. Called
"Discovery iPremieres," the ad-supported full-length episodes will be
available on http://www.discovery.com for one week prior to their network
airdate. The initiative is designed to drive new and unique viewers to
Discovery's TV channels, while extending advertisers' exposure and
touchpoints with Discovery shows and brands.
"To lead in new media and build out entitlement for each of our brands,
Discovery must cut new paths and create bold extensions for our content,"
said David Zaslav, president and CEO, Discovery Communications. "Through
the iPremieres strategy we can broaden the reach of our brands and TV
programming and draw new audiences to our channels, while creating new
inroads for our valued advertisers."
iPremieres will rotate weekly among Discovery's networks, and will be
plucked from the channels' highest performing programs. Initial programs
slated for iPremieres in third quarter 2007 include Discovery Channel's MAN
VS. WILD and DIRTY JOBS, TLC's AMERICAN CHOPPER and WHAT NOT TO WEAR and
Discovery Kids' BINDI: THE JUNGLE GIRL. iPremieres schedules for other
Discovery Networks will be announced soon.
Affording national advertisers even deeper value, iPremieres will also
be packaged with taggable bonus material such as best-of clips, outtakes,
behind- the-scenes footage and exclusive interviews with hosts, producers
and crews.
Discovery Communications, Inc.
Discovery Communications, Inc. is the number-one nonfiction media
company reaching more than 1.5 billion people in over 170 countries.
Through TV and new media, Discovery's 100-plus worldwide networks include
Discovery Channel, TLC, Travel Channel, Animal Planet and Discovery Health.
DCI is owned by Discovery Holding Company (Nasdaq: DISCA, DISCB), Cox
Communications Inc., Advance/Newhouse Communications and John S. Hendricks,
Discovery's founder and chairman. For more information please visit
http://www.discovery.com.
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