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  PayMate Launches GiftMate Mobile Vouchers Enabling Instant Gifting to India

  GiftMate Mobile Gift Voucher Now Available as a Gift Option to NRI's in
 North America. Send the Gift of Shopping Choice and Deliver it Instantly!

    SUNNYVALE, Calif., April 7, 2008 /Xinhua-PRNewswire/ -- PayMate,
India's leading mobile payments company is expanding the reach of GiftMate,
its revolutionary mobile gift voucher that has already gained unprecedented
market acceptance in India. With the launch of http://www.mygiftmate.com ,
Non-Resident Indians in North America can now send GiftMate mobile gift
vouchers to their friends and family, anywhere in India. GiftMate vouchers
can be redeemed at over 3000 online merchants in India that accept PayMate
as a checkout option.

    ''Some of the best gifts are the ones that are impulsive and come from
the heart. With the launch of http://www.mygiftmate.com, the NRI Community
in North America can shower their loved ones in India with these heartfelt
gestures,'' said Dhruv Singh, Vice President of Americas at PayMate.
''GiftMate vouchers are instant, convenient, flexible, and secure''.

    GiftMate is a virtual gift voucher that resides on your mobile phone.
To send a GiftMate voucher, simply visit http://www.mygiftmate.com , select
from 4 pre-set voucher amounts, enter the recipients email and mobile phone
number, and complete the payment process using a credit card. The recipient
in India receives an email and sums notification confirming the amount of
the GiftMate voucher they have received, along with instructions on how to
use GiftMate and their personal 4-digit PayMate PIN that they will need to
use the gift voucher. Thereafter the voucher can be redeemed for millions
of products including movie tickets, flight tickets, books, CD's, apparel,
accessories and lots more across 3000 online stores.

    GiftMate mobile vouchers offer many advantages to both senders and
recipient.


-- Delivery -- Instant and anywhere in India. The voucher is sent within a few seconds to the recipient. -- Convenience - The sender does not have to worry about what gifts to buy. The recipient can choose from millions of products from over 3000 online merchants. -- Flexibility -- GiftMate vouchers can be used in varying denominations over multiple purchases with a balance carry forward feature. -- Secure -- PIN based payment authorization ensures that the voucher is used with due confirmation from the user ''GiftMate in a short span of time has proven to be a serious alternative to traditional gift vouchers. Being electronic in nature and agnostic (redeemable across 3000 merchants), it eliminates any logistics issues in addition to providing instant gratification to the recipient. We are confident that NRIs will see great value in using GiftMate for gifting their friends and family back home in India'' said Mr. Ajay Adiseshann, Founder and CEO of PayMate. ''The emerging gift card market in India is forecasted to see explosive growth and PayMate with its GiftMate product is well positioned for growth. The NRI market is a key piece of our growth strategy for GiftMate''. Please note that GiftMate mobile vouchers can only be sent to recipients with valid mobile numbers in India and GiftMate vouchers cannot be converted to cash. For other restrictions and more information, please visit http://www.mygiftmate.com or send an email to info@mygiftmate.com. About PayMate PayMate is a mobile commerce solutions company based in Mumbai. PayMate was founded in May 2006 by Ajay Adiseshann, Founder and CEO and Co-founder, & Director Probir Roy. In a short span of time PayMate India has partnered with top MNC, State owned and Co-operative Banks to offer its unique mobile payment solution - PayMate. PayMate is accepted at over 6500 online and offline merchants in India. For a detailed list of partners and merchants please visit http://www.paymate.co.in . PayMate is the only Indian company to have been selected by Red Herring among Asia's Top 100 start-ups two years in succession. PayMate is funded by Silicon Valley based Kleiner Perkins Caufield & Byers and Sherpalo Ventures. PayMate North America is head-quartered in Sunnyvale, CA. For more information please visit http://www.paymate.co.in or http://www.gopaymate.com. To contact our North America office, please call +1 408 666 9264 or email info@gopaymate.com.
For further details contact Perfect Relations: Uma Sethumadhavan Tel: +91-98-6946-5866 Email: usethumadhavan@perfectrelations.com Komal Wadhavkar Tel: +91-93-2361-2312 Email: kwadhavkar@perfectrelations.com
  SOURCE PayMate




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Related links:
  • http://www.paymate.co.in
  • http://www.gopaymate.com
  • http://www.mygiftmate.com
    CONTACT:
    Uma Sethumadhavan, +91-9869465866, or
    usethumadhavan@perfectrelations.com; Komal Wadhavkar,
    +91-9323612312, or kwadhavkar@perfectrelations.com, both for
    PayMate

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