-New music-making concept delivers sound in the palm of your hand-
ANAHEIM, Calif., April 8, 2008 /PRNewswire/ -- Yamaha Corporation of
America is set to reveal their award-winning new music-making technology,
Tenori-on, for the first time in the United States with launch events for
the public and press in New York on April 16 and San Francisco on April 18,
2008.
Recently earning PC Magazine's 25 Most Innovative Products Award at the
2008 Consumer Electronics Show (CES), Tenori-on literally means "sound in
the palm of your hand" and is a twenty-first century digital musical
instrument that is part art-piece, part must-have music gadget for the
iPhone generation. The brainchild of Japanese Media Artist Toshio Iwai,
Tenori-on emanates from his experiments with light shows and musical boxes,
resulting in a hand-held, burnished magnesium-encased matrix of 256 LED
buttons that glow as you access different sounds and textures ('Layers')
over an infinitely repeating sequence of notes.
Sound images are literally drawn with Tenori-on using a host of
internal sounds as well as samples loaded from external sources. With an
interface where sight and touch are every bit as integral as sound, the
Tenori-on music making possibilities are as endless as they are addictive.
Iwai has teamed with Yamaha, the world's largest and
longest-established musical instrument company, forming an unusual
partnership of old and new, art and music, light and sound, to bring
Tenori-on to market. This first generation Tenori-on product will be
selectively marketed as an introduction to this cutting edge technology as
more products are planned over time. This will be welcome news to the
nearly one million curious consumers that have viewed Yamaha's demo of the
product on YouTube.
"The beauty of Tenori-on is that it offers a fresh approach to music
creation no matter what your musical background and experience are," said
Athan Billias of Yamaha. "It's exciting that Yamaha , a company known
mostly for making traditional musical instruments is investing in
cutting-edge technologies that will expand the market for music making.
Launch events for the media and the public will take place in New York
(Southpaw in Brooklyn on April 16th) and San Francisco (1015 Folsom on
April 18th). The events will not only feature Toshio Iwai himself,
explaining this new musical paradigm, but also a host of edgy new
electronic artists such as Sutekh, Safety Scissors, Pole, and I Am Robot
And Proud, who have already incorporated Tenori-on into their stage shows.
The events are free to enter and will feature Demo Stations for an
interactive experience.
Public registration for a launch event is free at
http://www.tenori-on-tour.com. Press area passes can be obtained through RSVP to
Brian McConnon at mtech marketing communications: brian@mtechmarketing.com
or 610-480-8360.
About Yamaha
Yamaha Corporation of America is the largest subsidiary of Yamaha
Corporation, Japan and offers a full line of musical instruments and sound
reinforcement products to the U.S. market. Products include: acoustic and
digital pianos, portable keyboards, guitars, acoustic and electronic drums,
band and orchestral instruments, marching percussion products,
synthesizers, professional digital and analog audio products, and
innovative technology products targeted to the hobbyist, education,
worship, professional music, and installation markets.
Contacts: Athan Billias / Yamaha Corporation of America
(714) 522-9011 (abillias@yamaha.com)
Brian McConnon / mtech marketing communications
(610) 480-8360 (brian@mtechmarketing.com)
Angel Moon / Keyfax NewMedia -
- Launch Coordinator
(831) 477-1205 (angel@tenori-on-tour.com)
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