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  Scanbuy and Telefonica Moviles Espana to Launch Solution Allowing Widespread Use of Barcodes with Mobile Handsets in Spain

          - Atos Origin Selected to Provide Systems Integration -

    NEW YORK, April 10 /PRNewswire/ -- Scanbuy, Inc., a global provider of
wireless commerce solutions, today announced the completion of its mobile
barcode platform created for Telefonica Moviles Espana, the largest
wireless operator in Spain (TME). The platform is the first of its kind in
Europe to combine multiple uses of barcodes on mobile handsets.
    Scanbuy's platform supports TME's strategy to facilitate access to
mobile content and use of the handset as a transaction device for its 21.5
million subscribers and will be the first integrated platform combining
couponing/ticketing and print-to-mobile. Atos Origin, an international
information technology services provider, has been selected to provide
systems integration and project management services to bring the solution
to market.
    By selecting Scanbuy's mobile barcode technology, TME will offer its
Movistar subscribers access to content by simply pointing their camera
phone at a two-dimensional barcode, to be found in advertising, on TV,
business cards or websites. Scanbuy's client application ensures quick and
easy access to online data and multimedia services from a wide range of
handsets. Scanbuy's service platform will allow content providers to
create, manage, and monitor their barcodes and to launch couponing and
ticketing campaigns by sending barcodes within SMS or MMS.
    "Being selected by Telefonica Moviles Espana, the leading mobile
operator in Spain, is not only proof of Scanbuy's best of breed mobile
barcode technology but it also positions Scanbuy as the global industry
leader," said Jonathan Bulkeley, Chief Executive Officer of Scanbuy, Inc.
"Scanbuy provides mobile operators and content providers with more complete
utility than any other vendor. Scanbuy will continue to add functionality
to its platform and work with handset manufacturers to provide Telefonica
Moviles Espana subscribers the best user experience possible."
    "Movistar is committed to delivering innovative user experience to its
subscribers and Scanbuy, together with Atos Origin, helps us to fulfill
this," said Cayetano Lluch Mesquida, Managing Director, Technology and
Services, Telefonica Moviles Espana. Atos Origin is already a trusted
partner of TME with a strong track record in the mobile telecoms market."
    "Thanks to this new integrated solution from Scanbuy, TME subscribers
will be able to access mobile content and services using the easiest and
latest print-to-mobile technology in the market," stated Miguel Bravo,
Global Account Director for Atos Origin. "Atos Origin has a proven record
of over 20 years of accomplishment and experience in the telecoms sector
and has the capacity, skills, and capability to provide global services,"
he concluded.
    About Scanbuy, Inc.
    Scanbuy (http://www.scanbuy.com) is a global provider of mobile solutions
allowing consumers to access mobile commerce and mobile marketing services
in a simple and intuitive way. Scanbuy's barcode-capture technology and
services platforms are designed for handset manufacturers, wireless
carriers, content providers and retailers to enable swift navigation from
the handset to the physical world. Scanbuy is widely acknowledged as the
leading solution provider in this emerging market which displays strong
growth potential for the consumer wireless market throughout the world.
Founded in New York in March 2000, Scanbuy is led by a pioneer in media and
e-commerce and has a strong intellectual property portfolio with over 25
patents filed in the US and internationally since 2001. Scanbuy made
Fortune's 2005 list of "25 Breakout Companies" and the "Top 100 Companies
in North America" in Red Herring in 2006. The company's investors include
Longworth Venture Partners, Masthead Venture Partners and Hudson Ventures.
    About Telefonica Moviles Espana
    Telefonica is one of the largest telecommunications companies in the
world in terms of market capitalisation. Its activities are centered mainly
on the fixed and mobile telephony businesses with broadband as the key tool
for the development of both. The company has a significant presence in 23
countries and a customer base that amounts more than 200 million accesses
around the world. Telefonica has a strong presence in Spain, Europe and
Latin America, where the company focuses an important part of its growth
strategy. http://www.telefonica.es Telefonica Moviles Espana is the mobile
operator of Telefonica in the Spanish market. As of December 2006,
Telefonica Moviles Espana had most than 21,4 million customers and a wide
catalogue of services and applications with the latest mobile technology,
such as UMTS. Movistar is the brand for the mobile companies of Telefonica
Group in Spain and Latin America with exception of Brazil.
    About Atos Origin
    Atos Origin (http://www.atosorigin.com) is an international information
technology services company. Its business is turning client vision into
results through the application of consulting, systems integration and
managed operations. The company's annual revenues are more than EUR 5
billion and it employs 45,000 people in 50 countries. Atos Origin is the
Worldwide Information Technology Partner for the Olympic Games and its
clients include ABN AMRO, Akzo Nobel, Alstom, BNP Paribas, Ericsson, EDF,
Euronext, Fiat, France Telecom, ING, KPN, Philips, Renault, Royal Bank of
Scotland, Saudi Aramco, Schlumberger, Shell, Standard Chartered Bank,
Telecom Italia, UK Department for Work and Pensions, Unilever, Vivendi
Universal and Vodafone. Atos Origin is quoted on the Paris Euronext Premier
Marche and operates under the trade names Atos Origin, AtosEuronext, Atos
Worldline and Atos Consulting.


  SOURCE Scanbuy, Inc.




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Related links:
  • http://www.scanbuy.com
  • http://www.telefonica.es
  • http://www.atosorigin.com
    CONTACT:
    Kate Berg of Scanbuy, Inc., +1-914-509-5166,
    kate.berg@scanbuy.com

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