Text-Happy Camera Phone Features Pre-Loaded AOL Instant Messenger, Email
Applications and Web Browsing - And Bridges the Gap Between Man and Mime
WARREN, N.J., April 11 /PRNewswire/ -- This spring, teens with a
passion for messaging should look no further than Virgin Mobile's new
Switch_Back(TM) handset by Kyocera Wireless. The first wireless handset to
include wildly- popular AOL Instant Messenger (AIM) already loaded and
ready to run, the Switch_Back combines eye-catching design, advanced
technology and affordability to fit the needs of any young person on the
go, and will be available exclusively through Virgin Mobile in the U.S.
(Photo: http://www.newscom.com/cgi-bin/prnh/20060411/NYTU090 )
Weighing in at just over 4 ounces, the sleek and stylish Switch_Back
offers great functionality within a compact and trendsetting clamshell
casing. Among its most notable features are two vibrant color displays. The
first display on the front face of the phone is for voice calls. But by
turning the phone sideways and giving its face a quick flip, users reveal
the Switch_Back's widescreen -- along with a sizeable QWERTY keypad
designed to make emailing, texting, IMing, gaming or browsing online a
breeze.
"Switch_Back's sophisticated communications capabilities, along with
its refined design and affordable price tag make it the perfect fit for
Virgin Mobile customers," said Howard Handler, chief marketing and strategy
officer for Virgin Mobile USA. "With this phone, our customers get the
total package -- text messaging, IM, the Web and a camera -- all at their
fingertips and within their budgets."
"We're excited to continue our winning partnership with Virgin Mobile
USA," said Tom Maguire, vice president of global marketing at Kyocera
Wireless Corp. "With its cool content, unique look and suite of tools
designed around today's mobile lifestyles, the Switch_Back is the ideal
constant companion for Virgin Mobile customers. This is going to be a hot
handset for 2006."
The new Switch_Back offers much more than good looks and fun features.
It also helps Virgin Mobile customers serve the greater good by connecting
with the once-isolated community of mimes. Through Switch_Back's keen text
capabilities, Virgin Mobile is bridging the gap between man and mime in a
dramatic, colorful advertising campaign that showcases the plight of these
forgotten, silent artisans. When TV, outdoor and Web spots hit in early
May, America will see that it's finally possible to befriend the mime. As
part of the campaign, Virgin Mobile will allow users to Adopt-a-Mime and
let the two engage in an ongoing text-based dialogue for months to come.
TEXT ME UP BEFORE YOU GO OUT
Don't be fooled by its slim figure. The Switch_Back scores big with
innovative features, which include:
-- Large hidden QWERTY keypad
-- Dual display screens - External 65k color 128 X 128; Internal 65k color
128 X 160 widescreen
-- VGA Camera with 32mb memory and five-step digital zoom
-- Integrated speakerphone
-- Superphonic "real-music" ringtones
-- WAP 2.0 Web Browser
-- Integrated loop antenna
-- Scheduler, calculator, alarm and stopwatch
Those looking to get their game on will find hours of distraction with
two preloaded demo games: Sexy Poker; and Lemonade Tycoon. Switch_Back
users also have access to Virgin Mobile's full suite of high-octane mobile
content, called Virgin XL. With Virgin XL, customers download the latest
and greatest ringtones, wallpapers, screensavers and games, use the phone
to set up a "Rescue Ring" or even identify tracks heard on the radio with
Song ID.
The Switch_Back by Kyocera Wireless will be available in April 2006 at
over 20,000 retail locations nationwide, including Amazon.com, Best Buy,
RadioShack, Rite Aid, Sam Goody, Sprint Stores, Trans World Stores, Target
Stores, and select Follett Campus bookstores. The handset will retail for
$149.99. Kyocera Wireless also will offer a full suite of Genuine
Accessories by Kyocera(TM) to support the phone. Information on these
accessories is available at http://store.kyocera-wireless.com.
About Virgin Mobile USA, LLC:
Launched nationally in July of 2002, Virgin Mobile USA, LLC is the
nation's first wireless network created for and defined by youth. Virgin
Mobile is a joint venture between Sir Richard Branson's Virgin Group and
Sprint Nextel, which operates one of the largest 100-percent digital,
nationwide PCS wireless networks in the United States. The country's first
mobile virtual network operator (MVNO), Virgin Mobile's four million
customers have access to a service portfolio that includes multiple voice
pricing options, a full range of handsets and a broad array of messaging,
music and mobile content offerings -- without long-term contracts. In
addition, J.D. Power and Associates has recognized Virgin Mobile for
providing "An Outstanding Customer Service Experience" under its Certified
Call Center Program(SM).
Virgin Mobile phones are available at more than 25,000 stores, with
Top-Up cards available at more than 80,000 locations nationwide. Virgin
Mobile products can also be purchased online at http://www.virginmobileusa.com or
by calling Virgin Mobile At Your Service (1-888-322-1122).
About Kyocera Wireless Corp.
Kyocera Wireless Corp. is a leading manufacturer of innovative,
feature- rich CDMA wireless devices and accessories for customers
worldwide. Kyocera Wireless maintains an operating belief in the genius of
simplicity and strives to make the wireless experience as simple and
intuitive as humanly possible. The company is a wholly owned subsidiary of
Kyocera International Inc., which acquired QUALCOMM Incorporated's CDMA
consumer wireless phone business in February 2000. Based in San Diego, the
company is ISO-14001 and ISO-9001 certified and has won city, state and
federal awards for its environmentally friendly manufacturing and recycling
practices. For more information, please visit http://www.kyocera-wireless.com.
Kyocera Corporation (NYSE: KYO), the parent and global headquarters of
the Kyocera Group, was founded in 1959 as a producer of advanced ceramics.
By combining these engineered materials with metals and plastics, and
integrating them with other technologies, Kyocera has become a leading
supplier of telecommunications equipment, semiconductor packages,
electronic components, cameras, laser printers, copiers, solar energy
systems and industrial ceramics. During the year ended March 31, 2005,
Kyocera Corporation's consolidated net sales totaled approximately US$11
billion (1,180,655 million yen) with net income of approximately US$429
million (45,908 million yen).
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SOURCE Virgin Mobile USA
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Related links:
http://www.kyocera-wireless.com
http://www.virginmobileusa.com
http://store.kyocera-wireless.com
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20060411/NYTU090
AP Archive: http://photoarchive.ap.org AP PhotoExpress
Network: PRN6 PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Virgin Mobile USA, Jennifer Kronstain,
CooperKatz & Co., +1-212-455-8016, jkronstain@cooperkatz.com;
Jennifer Hinchey, LaForce & Stevens, +1-212-242-9353, x. 147,
jhinchey@laforce-stevens.com; Kyocera Wireless, John Chier,
Kyocera Wireless Corp., +1-858-882-3543,
jchier@kyocera-wireless.com
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