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Maxell Corporation announces today that its Professional Media Products Division has introduced a lightweight, rugged and shock resistant compact removable hard drive solution for field archive operations. The Maxell iVDR will take center stage at the 2008 National Association for Broadcasters (NAB) show in Las Vegas given its promise to offer efficiencies across a broad range of broadcast applications in the total work flow from material gathering, to editing, transmitting and storing video content while eliminating the time it takes to convert content from tapes to hard disk drives and storing video content. (PRNewsFoto/Maxell Corporation of America)
LAS VEGAS, NV UNITED STATES
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Maxell Corporation announces today that its Professional Media Products Division has introduced a lightweight, rugged and shock resistant compact removable hard drive solution for field archive operations. The Maxell iVDR will take center stage at the 2008 National Association for Broadcasters (NAB) show in Las Vegas given its promise to offer efficiencies across a broad range of broadcast applications in the total work flow from material gathering, to editing, transmitting and storing video content while eliminating the time it takes to convert content from tapes to hard disk drives and storing video content. (PRNewsFoto/Maxell Corporation of America)
LAS VEGAS, NV UNITED STATES
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First-to-Market Information Versatile Disk for Removable Storage (iVDR)
Solution with Rugged, High Performance Capabilities for Broadcasters
LAS VEGAS, April 14 /PRNewswire/ -- Maxell Corporation announces today
that its Professional Media Products Division has introduced a light
weight, rugged and shock resistant compact removable hard drive solution
for field archive operations. The new product makes its debut at the 2008
National Association for Broadcasters (NAB) show in Las Vegas.
(Photos: http://www.newscom.com/cgi-bin/prnh/20080414/NYM036-a
http://www.newscom.com/cgi-bin/prnh/20080414/NYM036-b )
The first "Field Tough Media" solution of its kind leveraging Maxell
iVDR technology is being demonstrated at the NAB show as a highly efficient
storage solution that connects directly through a bi-directional USB or
eSATA adapter to a shoulder-mounted camcorder capable of delivering 10-bit,
4:2:2 master- quality video and native full HD video. In its current form
factor, Maxell iVDR solution is capable of storing 160 GB of data and has a
transfer rate of 540 Mbps.
Maxell iVDR will take center stage at NAB given its promise to offer
efficiencies across a broad range of broadcast applications in the total
work flow from material gathering, to editing, transmitting and storing
video content while eliminating the time it takes to convert content from
tapes to hard disk drives and storing video content. The Maxell iVDR
removable hard disk features a rugged, durable and light weight
construction that can withstand shock and vibrations.
"What makes the Maxell iVDR unique from other removable hard disk
drives, is its drop protection of up to 1.2m (4 feet) provided by a
hardened plastic shell and specifically designed shock isolation systems,
said Barbara Sommer, vice president of marketing for Maxell. "This latest
technological application of iVDR from Maxell expands our line-up of
broadcast products to be one of the most comprehensive in the industry
allowing our customers to record, store and archive the highest quality HD
footage."
The current Maxell iVDR on display at NAB weighs a total of 181 grams
(0.4 pounds). With its capability of up to 10,000 insertions and removal
cycles, it is built for continued and repeated use. The preformatted
windows FAT32 file system allows the Maxell iVDR Field Archive Media to
easily mount to any professional camcorder. The 160GB drive and adapter
will be available Q2 2008, followed by a 250 GB drive in Q3 2008.
About Maxell
Maxell Corporation of America, a technology and marketing leader, is a
full line manufacturer of digital media products for consumer, professional
and data storage markets. Maxell is a recognized brand for over thirty
years that delivers a comprehensive line of digital tape and disc-based
recording media products for consumer audio, video, camcorder and data
storage applications. The company also has a full line of electronics care,
maintenance, and accessory products, including headphones, plasma TV
cleaners, and iPod/MP3 peripherals such as chargers, skins and speakers.
http://www.maxell.com.
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