As A Founding Member of the A-VSB Initiative, MobiTV to Take Part in
Consumer Trials, Providing Interactive Applications to Enable Participation
Television
EMERYVILLE, Calif. and LAS VEGAS, April 14 /PRNewswire/ -- NAB Show --
MobiTV, Inc., the leader in the delivery of mobile content and services,
today revealed that it will be participating in and providing interactive
capabilities for the consumer trials also announced today by the A-VSB
Initiative. The consumer trials are planned for later in 2008 in one or
more U.S. markets and will illustrate the business opportunities that A-VSB
powered mobile TV can provide to the television ecosystem.
A-VSB is a proposed open standard and backward-compatible enhancement
of the existing U.S. digital TV broadcasting system. It includes the A-VSB
physical layer and global standard OMA BCAST application layer for mobile
broadcasting, showing live local and national content as well as providing
interactivity. A-VSB has been proposed to the ATSC for its upcoming mobile
and handheld standard ATSC-M/H.
As a founding member of the A-VSB Initiative, MobiTV believes that a
rich and ubiquitous interactive application framework will provide an
unrivaled user experience for the ATSC-M/H system, allowing for the
creation of elegant user experiences enhancing the broadcast video stream.
"In conjunction with mobile broadcast, we believe the optimum user
experiences will include a combination of interactive and personalized
services," said Kay Johansson, CTO, MobiTV. "Content providers, advertisers
and ultimately viewers will all benefit from a more customized and rich
mobile television experience."
Utilizing the Open Mobile Alliance Rich Media Environment (OMA-RME)
application framework layer and a connected device such as a mobile handset
or PC, MobiTV will provide an array of interactive applications to the
field trial including voting, polling, mCommerce, interactive advertising,
real-time audience measurement and key reporting capabilities that drive
unique measurement. These enhancements will become indispensable in
defining the next generation of mobile television applications and business
models. MobiTV is working with world class partners including BitFlash and
VisualOn, to create a ubiquitous reference standard and client platform
ready for mass deployment across a wide variety of devices.
About MobiTV's Partners
The BitFlash (http://www.bitflash.com) Mobile Scalable Vector Graphics
(SVG) engine, widely renowned as the industry's best, is exclusively
distributed by Quickoffice (http://www.quickoffice.com), and implemented by
leading wireless handset, consumer electronic manufacturers and chip
providers on a worldwide basis.
VisualOn (http://www.visualon.com) is a Silicon Valley based company
focused on delivering software applications for the mobile handset market,
enabling customers to experience a rich multimedia event via their mobile
devices, without the need of expensive dedicated hardware. VisualOn's
unique patent pending technology is optimized for quality, performance and
minimal power consumption.
MobiTV at NAB Show
MobiTV will be demonstrating a selection of its products and services
in a demonstration suite and meeting room at this year's NAB Show. For more
information or to schedule at an appointment, please email:
MobiTVatNAB@mobitv.com. NAB attendees can view the A-VSB platform and
mobile devices at the A-VSB Initiative booth (Hall C, Booth 1539).
About MobiTV
MobiTV (http://www.mobitv.com), the market maker and leader in the
delivery of mobile content and services, develops and offers technology
solutions that power an end-to-end managed network for content ingestion,
encoding and optimized delivery over mobile and broadband networks.
MobiTV's platform technology delivers live television, premium and
primetime programming, video-on-demand, satellite and digital music
services from top broadcast and cable television networks and major music
labels through its carrier and operator partners to more than three million
subscribers worldwide. Founded in 1999, MobiTV is a privately held company
with headquarters in Emeryville, California.
MobiTV and the MobiTV logo are trademarks, service marks, and/or
registered trademarks of MobiTV, Inc. in the United States and in other
countries. All other trademarks, service marks, and product names used
herein are the property of their respective owners.
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