CHAPEL HILL, N.C., April 16 /PRNewswire/ -- According to a new study by
pharmaceutical research and consulting firm Best Practices, LLC, pharma
sales reps spend an average of 13.7 hours a week managing internal
communication. Most of this time is spent managing email, checking
voicemail and talking on a cell phone. Of this time, 4.4 hours (or 32%) are
perceived to be unnecessary.
Internal communication can make or break the productivity of a direct
sales force. If properly used, email and voicemail can quickly disseminate
educational, tactical and motivational information. However, when district
managers and sales reps find their email and voicemail boxes filled with
poorly prioritized or even unnecessary communication, personal productivity
and work-life balance suffer.
Best Practices, LLC launched this research study exclusively for the
pharmaceutical industry to help companies build more effective
communication practices in the sales force. Findings were uncovered through
a two-pronged research approach: benchmarking surveys with leading
pharmaceutical companies and interviews with district managers and sales
reps. Key topics covered include:
-- Total time spent on internal communication
-- Percentage of time spent that is "unnecessary"
-- Costs of unnecessary communication
-- Most effective communication methods
-- Best practices for managing regional and headquarters-to-field
communications
-- Best practices for reps and district managers
The research findings from this study highlight the significant costs
of poor communication across a direct sales force as well as the best
practices that sales communications functions, district managers, sales
reps and IT managers can use to help prevent unnecessary internal
communication.
To learn more about this report including information about the
research participants, key findings and sample best practices, please
download a complimentary excerpt and study overview at:
http://www3.best-in-class.com/rr787.htm.
For questions or additional information on Best Practices, LLC's other
products and services, please visit our Web site at:
http://www3.best-in-class.com/.
About Best Practices, LLC
Best Practices, LLC is a research and consulting firm that conducts
work based on the principle that organizations can chart a course to
superior economic performance by studying the best business practices,
operating tactics and winning strategies of world-class companies. For more
information, call (919) 403-0251 or visit http://www3.best-in-class.com/.
|
