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  Esprit Financial Group Inc. (Esprit) (EFGO.PK) Announces Intention to open Hong Kong Office

    LAS VEGAS, NV, April 17 /PRNewswire-FirstCall/ - Esprit Financial Group
Inc. (ESPRIT) (formerly Cash Now Corporation - CHNW.PK)
http://www.espritfinancialgroup.com is pleased to announce it will be opening a
branch office in Hong Kong. This will provide a local presence in Asia, as
Esprit prepares to rollout an Asian Forex website in the mid-term. It will
also provide local support for some of the electronic funds management
services from the newly established Advanced Electronics Funds Management
(AEFM) division headed by Jack Chang.
    Jack Chang, head of the AEFM division is quoted as saying; "We have had
some initial contact with potential financial institutions that can see the
business case for some of our products, such as the EM2 funds management
and transfer systems. While it is still very early in the game, we hope to
develop some strategic relationships with which to introduce these products
to the Asian market".
    About Esprit Financial Group Inc.
    Esprit Financial Group Inc, (formerly Cash Now Corporation) is a public
company engaged in a diversified number of online financial services.
    PayDay Loans: The Company is a pioneer in the payday loan industry, and
continues to develop the most comprehensive menu of services in the cash
advance industry and will retain the Cash Now brand for many of these
services. Operations include licensing of a comprehensive suite of
Internet-based payday loan and check cashing software and private label
back end office systems for the sub prime market, under the Cash Now banner
http://www.cashnow.org. The company's proven business model comprises operations
in the U.S. and Canadian markets as well as several foreign markets.
Additionally, the Company's website is the most advanced payday-lending
portal, offering key insight to clients and potential clients alike.
    Forex: Additionally, the Company's Forex Trading division offers an
innovative low-cost online Forex trading service at http://www.cashnow.com. The
Company acts as an Introducing Broker for Advanced Markets, Inc., and is
targeted to serious day traders. All transactions are handled on a
streaming pass-through basis. There is no trading desk, and no manipulation
of quotes that lag the actual interbank market. Importantly, traders can
continue to trade actively even during volatile periods that result from
major news events of publishing of market reports.
    Advanced Electronic Funds Management: The Company's Advanced Electronic
Funds Management (AEFM) division offers Cash Now Check 21 - an advanced
checking clearing service that can significantly reduced holdback periods
by banking institutions, particularly valuable for international markets.
Its EM2 (Electronic Money Management System) product is a comprehensive
e-wallet capable of managing multiple bank accounts, remitting funds
worldwide and provide banking capabilities to consumers without requiring
that they have a bank account.
    Structured Debt Settlement: This division will offer services that
allow banks, financial institutions and other creditors to invite defaulted
clients to negotiate a settlement online, in a neutral and
non-confrontational manner, bypassing traditional collection calls and mail
delivered notices of default.
    Safe Harbor Statement
    Information in this press release may contain "forward-looking
statements." Statements describing objectives or goals or the Company's
future plans are also forward-looking statements and are subject to risks
and uncertainties, including the financial performance of the Company and
market valuations of its stock, which could cause actual results to differ
materially from those anticipated. Forward-looking statements in this news
release are made pursuant to the "Safe Harbor" provisions of the United
States Private Securities Litigation Reform Act of 1995. Investors are
cautioned that such forward-looking statements involve risks and
uncertainties, including, without limitation, risks relating to the ability
to close transactions being contemplated, risks related to sales, continued
acceptance of Esprit Financial Group's products, increased levels of
competition, technological changes, dependence on intellectual property
rights and other risks detailed from time to time in Esprit Financial
Group's periodic reports filed with the regulatory authorities.


  SOURCE Esprit Financial Group




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CONTACT:
Esprit Financial Group Inc.,
cashnowcorp@cashnow.com, Investor Relations: (416) 619-0397

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