Innovative Cross-Platform Portable Storage Device Makes It Easy to Enjoy
Digital Video, Images and Music in the Living Room Without a PC
SAN DIEGO, April 17 /PRNewswire-FirstCall/ -- Iomega Corporation (NYSE:
IOM), a global leader in data protection and security, today announced the
new Iomega(R) Media Xporter(TM) Drive, a game-oriented portable hard drive
that provides cross-platform media storage for Xbox(TM) 360 and
PlayStation(R) 3 consoles, making it easier than ever to utilize today's
popular game consoles and high definition televisions and other large
screen TVs to share photos, videos, and music collections with family and
friends.
The wallet-sized USB-powered 160GB* Media Xporter Drive utilizes the
USB 2.0 ports on the Xbox 360 or the PlayStation 3 to give gaming
enthusiasts a convenient new way to enjoy music, digital movies, and photos
through the family game console, without the need of a PC or digital media
adapter. The new Iomega Media Xporter Drive has been tested for
compatibility with the Xbox 360 and the PlayStation 3 and like other Iomega
products is a complete storage solution that includes value-added software
for converting file formats not natively supported by the game consoles.
About the Iomega Media Xporter Drive
Because the current Xbox 360 and PlayStation 3 consoles support HDMI
connections and high-definition television resolutions of up to 1080p,
photos and videos stored on the Iomega Media Xporter Drive (and displayed
through either game console) take on the breathtaking sharpness and clarity
of today's most advanced HDTV's.
"The new Iomega Media Xporter Drive extends the value of today's most
popular game consoles that are already evolving into home entertainment
centers," said Ralf San Jose, global product manager for HDD Products,
Iomega Corporation. "For the home-gamer enthusiast, the Media Xporter Drive
provides an easy-to-use portal for 160GB of family photos, music files and
videos to move beyond the computer room and into the family room for the
enjoyment of everyone."
Designed for plug-and-play operation and easy portability, Iomega's new
Media Xporter Drive features a rugged 2.5 inch portable hard drive that
requires no external power supply -- just connect its USB 2.0 "Y" cable to
two available USB 2.0 ports on the Xbox 360 or PlayStation 3. The Media
Xporter drive natively supports PlayStation 3 and Xbox 360 compatible
formats such as MP3, MPEG-4 and JPEG, and it also comes with video
conversion software to convert additional video file formats into
compatible game console formats. Prism Video Converter MX software can be
downloaded free of cost to convert input files in formats such as
QuickTime, AVI, VOB and others, into MPEG-4 files that are playable by the
game consoles.
"The new Media Xporter Drive is a total solution from Iomega that
includes software to convert most kinds of video formats for use with an
Xbox 360 or PlayStation 3," continued San Jose. "That means a game console
can run an entire media library, be the family video and photo viewer, not
to mention run favorite music playlists. The Iomega Media Xporter Drive
makes home entertainment accessible and portable in a way that's fresh and
relevant for today's home gamer."
As an added plus, users of the new Media Xporter Drive can not only
take their media files wherever they need them, but also use the Media
Xporter Drive as a backup solution for 160GB of media files stored on
virtually any computer with a USB port. Iomega's new Media Xporter Drive
can carry up to 640,000 photos, over 2,900 hours of music or 240 hours of
video.**
About the PlayStation 3 and Xbox 360 Game Consoles
Microsoft's Xbox 360(TM) game console, released worldwide in late 2005,
supports HD video output of 720p, 1080i or 1080p with the Xbox 360(TM)
Component HD AV cable (or HDMI cable for HDMI-equipped Xbox 360 units). It
has 3 USB 2.0 ports which can be used with the Iomega Media Xporter Drive.
Sony's PlayStation 3 game console, released in Japan and North America
in late 2006, supports video of 1080p, 1080i, 720p, or 480p and 480i either
through the built-in HDMI connector or through Sony's AV Multi cable for
component connections. Most models come with 4 USB 2.0 ports (except for
the 40GB model which comes with 2 USB 2.0 ports), any of which can be used
with the Iomega Media Xporter Drive.
Compatibility
Designed for use with Xbox(TM) 360 and PlayStation(R) 3 game consoles,
the Iomega(R) Media Xporter Drive USB 2.0, 160GB is also compatible with
Apple computers (Mac(R) OS X 10.1 and above) and with Microsoft(R) Windows
2000 Professional or above, including Windows Vista.
Availability and Price
The Iomega(R) Media Xporter Drive USB 2.0, 160GB is now available in
the U.S. for $119.95 (U.S. suggested retail) and in Europe for euro 99.
About Iomega
Iomega Corporation, headquartered in San Diego, is a worldwide leader
in innovative storage and network security solutions for small and
mid-sized businesses, consumers and others. The Company has sold more than
400 million digital storage drives and disks since its inception in 1980.
Today, Iomega's product portfolio includes industry leading network
attached storage products, external hard drives, and our award-winning
removable storage technology, the REV(R) Backup Drive. OfficeScreen(R),
Iomega's managed security services, available in the U.S. and select
markets in Europe, provides enterprise quality perimeter security and
secure remote network access for SMBs, which help protect small enterprises
from data theft and liability. To learn about all of Iomega's digital
storage products and managed services solutions, please go to the Web at
http://www.iomega.com. Resellers can visit Iomega at
http://www.iomega.com/ipartner.
NOTE: The statements contained in this release regarding development,
production and distribution of the Iomega(R) Media Xporter Drive USB 2.0,
160GB, anticipated product pricing and availability, expected product
performance and specifications, future applications for the new product and
all other statements that are not purely historical, are forward-looking
statements within the meaning of the Private Securities Litigation Reform
Act of 1995. All such forward-looking statements are based upon information
available to Iomega as of the date hereof, and Iomega disclaims any
intention or obligation to update any such forward-looking statements.
Actual results could differ materially from current expectations. Factors
that could cause or contribute to such differences include, but are not
limited to, the successful completion of product development and testing,
market acceptance of, and demand for, the Iomega product, any difficulties
encountered in ramping up production or other manufacturing issues,
including component availability and pricing, co-development, production,
and distribution issues, product pricing and conformity to specifications,
dependence upon third party suppliers, competition, intellectual property
rights and other risks and uncertainties identified in the reports filed
from time to time by Iomega with the U.S. Securities and Exchange
Commission, including Iomega's Annual Report on Form 10-K for the year
ended December 31, 2007, and its most recent Quarterly Report on Form 10-Q.
* 1 GB = 1,000,000,000 bytes.
** 4 photos/MB - highly compressed 3-megapixel JPG photos; 1.1 min/MB -
128 kbps MP3 audio; 11 MB/Min - DVD MPEG 2 (720 x 480).
Copyright(C) 2008 Iomega Corporation. All rights reserved. Iomega, Zip,
REV, OfficeScreen, StorCenter, and Media Xporter, are either registered
trademarks or trademarks of Iomega Corporation in the United States and/or
other countries. All other trademarks, trade names, service marks, and
logos referenced herein belong to their respective companies.
Media please contact:
Chris Romoser, Iomega Corporation, (858) 314-7148 romoser@iomega.com
Analyst/Investors, please contact:
Preston Romm, Iomega Corporation, (858) 314-7188
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