Promotion Gives Undiscovered Musical Talent a Chance at Stardom and Fans a
Chance to Win Valuable Prizes
SAN DIEGO, April 21 /PRNewswire/ -- LG Electronics MobileComm U.S.A
Inc. (LG Mobile Phones) today announced the launch of LG: Rally for Music
at http://www.rallyformusic.com, a Web-based social platform that aims to
connect, inspire and motivate young people and allow undiscovered musical
talent to shine and be recognized.
Music fans and aspiring musicians alike will be able to create personal
profiles, commune across shared musical interests and enter to win valuable
prizes. Registered users will have the chance to land a rock star
opportunity through a video-based performance competition or enter monthly
sweepstakes for the chance to win valuable prizes which include: LG
high-definition TVs, MP3 players and the latest in mobile phones. Musicians
will be able to upload their performance video for the chance to be rated
and reviewed by their peers, with the top four contestants gathering for a
live competition held August 2008 in New York City to determine the final
winner. The event will be broadcast live on http://www.rallyformusic.com.
Participants will then have a chance to go online to vote for their
favorite with the grand prize of $15,000 to be awarded to the best musical
talent with the most votes.
"LG Mobile Phones is a leading maker of music handsets and we
appreciate the importance of music to our customers' everyday lives," said
Ehtisham Rabbani, vice president of product strategy and marketing for LG
Mobile Phones. "The Rally for Music program is one of the many ways we are
getting involved in music and music education. We look forward to crowning
a winner and giving talented musicians an avenue to showcase their work."
Musicians and fans will easily be able to spread the musical message
with Rally for Music widgets they can share on their social networking
profiles. Participants will be able to promote their entries, pick their
favorite videos and encourage friends to log on and vote. Please visit
http://www.rallyformusic.com for full details and contest rules.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 06657.KS) is the global leader and
technology innovator in consumer electronics, home appliances and mobile
communications, employing more than 72,000 people working in over 120
operations including 80 subsidiaries around the world. Comprised of four
business units: Mobile Communications, Digital Appliance, Digital Display
and Digital Media with global sales at USD 34.7 billion (consolidated USD
43.4 billion) as of 2005, LG Electronics is the world's leading provider of
CDMA handsets, residential air conditioners, plasma panels, optical storage
products, DVD players and home theatre system. For more information, please
visit http://www.lge.com.
About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is the world's leading
provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed
to improve the value of customer life. With a total range of wired and
wireless solutions, the company is rapidly establishing a global presence
and growing its international market share in 3G handsets. For more
information please visit http://www.lgusa.com.
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