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  New Iomega(R) ScreenPlay(TM) HD Multimedia Drive Brings High-Definition Content, via Upscaling, From the PC to the Home Theater System

    SAN DIEGO, April 23 /PRNewswire-FirstCall/ -- Iomega Corporation (NYSE:
IOM), a global leader in data protection and security, today announced the
new Iomega(R) ScreenPlay(TM) HD Multimedia Drive, a portable external hard
drive that leaves the PC behind, delivering multimedia content to
high-definition televisions and home theater systems.

    The Iomega ScreenPlay HD Multimedia Drive is a 500GB* drive with the
storage capacity to hold up to 2 million photos, 9,250 hours of music, or
750 hours of video**, enabling family and friends to share high-resolution
photos, music, and video clips in the comfort of the living room, without a
computer.

    "Today's mainstream home entertainment products are entering the
high-definition era, which presents a huge opportunity for media devices in
the living room like the Iomega ScreenPlay HD Multimedia Drive," said Loren
Bryner, ScreenPlay product manager, Iomega Corporation. "The ScreenPlay
Drive is a great solution for Windows users -- there's no better way to
leverage a big-screen LCD or plasma TV investment. The combination of
ScreenPlay and today's televisions give users a seamless way to show off
family photos, play music, and enjoy their videos from the best seat in the
house."

    The portable ScreenPlay HD Multimedia Drive comes with a remote control
for easy navigation and includes both HDMI and component video outputs for
displaying high-resolution digital photos and video.

    "We took everything we learned from previous ScreenPlay products and
created a better media-sharing tool that's right on for today's multi-media
sharing experience," continued Bryner. "The new ScreenPlay HD Multimedia
Drive is an intuitive, easy-to-use solution that not only makes it easier
to enjoy all kinds of digital content but also facilitates moving and
playing content from one display or location to another."

    Iomega ScreenPlay HD Multimedia Drive Technical Description

    The ScreenPlay HD Multimedia Drive 500GB weighs 2 pounds and measures a
diminutive 7.7" x 2.3" x 5", or about the size of a paperback book.

    Inside the ScreenPlay HD Multimedia Drive is a 500GB 3.5 inch 7200 RPM
hard drive formatted with the NTFS file system. Video connection options
include HDMI, component and composite video, and SCART (RGB). Audio
connection options include composite RCA and coaxial S/PDIF outputs. PC
transfers use the USB 2.0 interface. USB, composite video, and component
video cables are included.

    Using the HDMI or component outputs, the user can choose video settings
from 480i/480p/720p/1080i (720p and 1080i are achieved through upscaling).
Supported media formats include MP3, AC3 (Dolby(R) Digital Encoding), WAV,
WMA, MPEG-1, MPEG-2 (AVI/VOB), MPEG-4 (AVI/DiVX 3.11, 4.x, 5.x/XViD) and
JPEG.

    System Requirements

    The Iomega(R) ScreenPlay(TM) HD Multimedia Drive is designed for use
with the following PC operating systems: Microsoft(R) Windows(R) 2000
Professional, XP Home/XP Professional/XP Professional x64, Windows
Vista(TM).

    Availability

    The Iomega(R) ScreenPlay(TM) HD Multimedia Drive USB 2.0/AV 500GB is
now available in the Americas for $209.95. (Price is U.S. suggested
retail.) The Iomega ScreenPlay HD Multimedia Drive is expected to be
available in international markets in late May for euro 179.99.

    About Iomega

    Iomega Corporation, headquartered in San Diego, is a worldwide leader
in innovative storage and network security solutions for small and
mid-sized businesses, consumers and others. The Company has sold more than
400 million digital storage drives and disks since its inception in 1980.
Today, Iomega's product portfolio includes industry leading network
attached storage products, external hard drives, and the award-winning
removable storage technology, the REV(R) Backup Drive. OfficeScreen(R),
Iomega's managed security services, available in the U.S. and select
markets in Europe, provides enterprise quality perimeter security and
secure remote network access for SMBs, which help protect small enterprises
from data theft and liability. To learn about all of Iomega's digital
storage products and managed services solutions, please go to the Web at
http://www.iomega.com. Resellers can visit Iomega at
http://www.iomega.com/ipartner.

    NOTE: The statements contained in this release regarding development,
production and distribution of the Iomega(R) ScreenPlay(TM) HD Multimedia
Drive USB 2.0/AV 500GB, anticipated product pricing and availability,
expected product performance and specifications, future applications for
the new product and all other statements that are not purely historical,
are forward- looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. All such forward-looking
statements are based upon information available to Iomega as of the date
hereof, and Iomega disclaims any intention or obligation to update any such
forward-looking statements. Actual results could differ materially from
current expectations. Factors that could cause or contribute to such
differences include, but are not limited to, the successful completion of
product development and testing, market acceptance of, and demand for, the
Iomega product, any difficulties encountered in ramping up production or
other manufacturing issues, including component availability and pricing,
co-development, production, and distribution issues, product pricing and
conformity to specifications, dependence upon third party suppliers,
competition, intellectual property rights and other risks and uncertainties
identified in the reports filed from time to time by Iomega with the U.S.
Securities and Exchange Commission, including Iomega's Annual Report on
Form 10-K for the year ended December 31, 2007, and its most recent
Quarterly Report on Form 10-Q.


* 1GB = 1,000,000,000 bytes. ** Examples refer to 3-megapixel JPEG photos (at 4 photos/MB), 128 Kbps MP3 audio (at 1.1 min/MB), and 720 x 480 MPEG 2 video (at 11MB/min). Copyright(C) 2008 Iomega Corporation. All rights reserved. Iomega, Zip, ScreenPlay, REV, OfficeScreen, StorCenter, and Media Xporter are either registered trademarks or trademarks of Iomega Corporation in the United States and/or other countries. All other trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.
Media please contact: Chris Romoser, Iomega Corporation, (858) 314-7148 romoser@iomega.com Analyst/Investors, please contact: Preston Romm, Iomega Corporation, (858) 314-7188
  SOURCE Iomega Corporation




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Related links:
  • http://www.iomega.com
    CONTACT:
    Media, Chris Romoser, +1-858-314-7148,
    romoser@iomega.com, or Analyst-Investors, Preston Romm,
    +1-858-314-7188, both of Iomega Corporation

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