Simple service delivers expert recommendations on shopping, nightlife,
dining and events via online and text messages in 20 cities around the
globe
NEW YORK, April 24 /PRNewswire-FirstCall/ -- Travel just got simpler.
Today Philips Electronics (NYSE: PHG, AEX: PHI) launched The Philips
Simplicity Concierge, a first-of-its-kind service delivering exclusive
content straight to business travelers from the experts at Conde Nast
Publications, publishers of Conde Nast Traveler, Self, Gourmet, The Golf
Digest, The New Yorker, among others and their respective websites. Through
this strategic partnership, Philips extends its commitment to bring
simplicity into the lives of consumers.
Accessible online or via SMS text messaging, The Philips Simplicity
Concierge connects business and vacation travelers with recommendations
from the experts at Conde Nast's various websites on the best shopping,
dining, nightlife, events and services in 20 major travel-hubs around the
globe.
The Philips Simplicity Concierge can be accessed by logging on to
http://www.philips.com/concierge or by sending a text message to "82222"
and entering an information category and city abbreviation (abbreviation
key listed below). The Simplicity Concierge then processes the request and
generates an expert recommendation which is delivered directly to the
sender's cell phone.
"Whether you're looking to host a client dinner or to pick up a new
shirt on the road, business travelers around the globe can benefit from a
simpler way to access up-to-the-minute information on what to do and where
to go," said Eric Plaskonos, Director of Brand Communication at Philips
Electronics. "By partnering with Conde Nast, Philips is able to leverage
the expertise of its entire staff, providing business travelers with the
absolute best of what the top travel cities have to offer."
The Philips Simplicity Concierge will update its content on a monthly
basis. This renewal of information ensures that users are presented the
most current information possible and offers repeat travelers an
opportunity to explore their frequently traveled city from multiple angles.
"We are pleased to provide such unique access to Conde Nast's valued
content," said Richard Beckman, president of Conde Nast Media Group. "This
service will empower the Philips consumer not only to access information
that's been filtered by our experts, but to do it in an engaging and
virtually instantaneous manner."
Text Message Category Key:
SEE - Destinations, FUN - Entertainment, FEEL - Feel-Good Finds, DINE -
Restaurants and SHOP - Shopping
Text Message City Key:
Atlanta - ATL, Boston - BOS, Chicago - CHI, Dallas/Ft. Worth - DAL, Denver
- DEN, Detroit - DET, Houston - HOU, Las Vegas - LV, London - LON, Los
Angeles - LA, Miami/Ft. Lauderdale - MIA, Minneapolis/St. Paul - TWIN, New
York - NYC, Paris - PAR, Philadelphia - PHI, Phoenix - PHO, San Francisco
- SF, Seattle - SEA, Tokyo - TOK and Washington D.C. - WAS.
Example:
To find a restaurant in New York, text "DINE NYC" to 82222. Standard
text messaging rates apply.
About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a
global leader in healthcare, lifestyle and technology, delivering products,
services and solutions through the brand promise of "sense and simplicity".
Headquartered in the Netherlands, Philips employs approximately 124,300
employees in more than 60 countries worldwide. With sales of EUR 27 billion
in 2006, the company is a market leader in medical diagnostic imaging and
patient monitoring systems, energy efficient lighting solutions, personal
care and home appliances, as well as consumer electronics. News from
Philips is located at http://www.philips.com/newscenter.
About Conde Nast Media Group
Conde Nast Media Group, a unit of Conde Nast Publications, includes
corporate sales, marketing, interactive and direct sales efforts for all of
Conde Nast's consumer magazines and websites. The Conde Nast Media Group is
recognized as an industry leader for its creation and execution of large-
scale, integrated, multi-platform advertising programs and events.
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