'Atari(R) Flashback 2.0' Announced
- Plug-and-Play Console Celebrates 30th Anniversary of Pong(R) -
NEW YORK, April 27 /PRNewswire-FirstCall/ -- In response to consumer and
retailer demands, Atari, Inc. (Nasdaq: ATAR) today announced the summer launch
of Atari(R) Flashback 2.0, the follow-up to the holiday 2004 hit, the Atari(R)
Flashback Classic Game Console, which shipped more than 550,000 units to
retail. Atari Flashback 2.0 will be modeled after the pioneering Atari 2600
console and heralds in the 30th anniversary of Pong(R), the first arcade game
created for the home which started the revolution that has today turned into a
$10 billion industry.
The Atari Flashback 2.0 will feature Pong as well as 40 other classic
games including Asteroids(R), Centipede(R), Millipede(R), Lunar Lander(TM),
Breakout(R), Missile Command(R), Combat(TM) as well as retro game and arcade
classics that have never before been released for the home console. Atari
Flashback 2.0 will feature the same wood grain paneling and look of the Atari
2600, and will capture the feel through two classic joysticks for multi-player
competition and vintage controls.
"The Atari Flashback series harkens back to the early days of video games
where the simplicity of design and the addictive game mechanics connected
instantly with audiences of all ages. Even in this day of advanced and more
complex gameplay, these legacy games continue to elicit fantastic reactions
via the on-screen action, and again, to a wide and broad audience," said Wim
Stocks, Executive Vice President, Sales, Marketing, Licensing and
Distribution. "Now, on the 30th anniversary of Pong -- the grandfather of all
video games -- it is fitting that we begin to commemorate this milestone with
the launch of Atari Flashback 2.0."
The Atari Flashback 2.0 promises to deliver the same gaming sights, sounds
and action as the original Atari 2600. To ensure this authenticity, Atari has
engineered the tools and code of the original games for reproduction on modern
chip technology.
"Unlike other nostalgia gaming products on the market, the Atari Flashback
is the real McCoy and the games included are originals, not third-party
ports," said Curt Vendel, president of the Atari Historical Society and
contributing producer for Atari Flashback 2.0. "Atari has traveled back in
time to recall an era where the experience was paramount to the technological
bells and whistles."
Developed by Atari, the Atari Flashback 2.0 will be available early this
summer for under $30 at retailers nationwide.
About Atari
New York-based Atari, Inc. (Nasdaq: ATAR) develops interactive games for
all platforms and is one of the largest third-party publishers of interactive
entertainment software in the U.S. The Company's 1,000+ titles include hard-
core, genre-defining games such as DRIV3R(TM), Enter the Matrix(TM),
Neverwinter Nights(TM), Stuntman(TM), Test Drive(R), Unreal(R) Tournament
2004, and Unreal(R) Championship; and mass-market and children's games such as
Backyard Sports(TM), Nickelodeon's Blue's Clues(TM) and Dora the Explorer(TM),
Dragon Ball Z(R) and RollerCoaster Tycoon(R). Atari, Inc. is a majority-owned
subsidiary of France-based Infogrames Entertainment SA (Euronext 5257), the
largest interactive games publisher in Europe. For more information, visit
http://www.atari.com.
ATARI, the ATARI logo, and classic Atari game titles and logos are
trademarks or registered trademarks of Atari Interactive, Inc. or its
affiliates. All other trademarks are the property of their respective owners.
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SOURCE Atari, Inc.
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Related links:
http://www.atari.com
CONTACT:
Karen Schachter, +1-212-338-0077, ext. 308,
karen@highwatergroup.com, or Ann Mangold, +1-212-338-0077, ext.
312, ann@highwatergroup.com, both of HighWater Group for Atari,
Inc.
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