Healthy Alternative Beverage Comes to New England
BOSTON, April 29 /PRNewswire/ -- It's official, TrimWater is the new
diet beverage of choice for New Englanders in Boston. This healthy
alternative beverage is now available to everyone who wants a great tasting
beverage that is low in calories and sugar and healthy for you. Why not
lose weight and live a healthy lifestyle while drinking a flavored water
product that tastes great and is good for you.
TrimWater was created by Lifestyle Beverages Founder David Sackler in
response to a need for a low-calorie, low-sugar flavored water alternative
for anyone who doesn't want to sacrifice great taste for staying in shape.
After realizing how high-calorie and high sugar drinks such as juices and
popular flavored and vitamin enhanced water products add to weight gain, he
sought to create a healthier alternative.
"Most of us are taught as children that juice is a vitamin rich,
flavorsome alternative to water," Sackler says, "Similarly, many of the
flavored and vitamin enhanced water products now on the market put
individuals in danger of weight gain with their high-calorie and high-sugar
content. I wanted to create a product that could be consumed on a regular
basis that would promote weight loss."
TrimWater is the ultimate diet drink, with only 10 calories and 3 grams
of sugar per bottle, and nutritionally enhanced to help with weight
maintenance. TrimWater comes in a myriad of flavors and has no artificial
colors, flavors, aspartame, preservatives, or carbonation, but it tastes
great with no funky "diet aftertaste".
Sackler says, "We are excited about the opportunity to work with
Premium Beverages in the Boston market. Aside from a long history of
exemplary service to their customers, Ron Fournier and his team at Premium
Beverages have had a tremendous knack for detecting trends in the
non-alcoholic beverage space, and have worked to help build such stellar,
trend-setting brands and success stories as Hansen's Monster, Muscle Milk,
and Vitamin Water. We feel that the relationship is one that will lead to
great mutual success, and we look forward to continuing their success rate
for choosing to work with impactful brands."
"We are always looking for the next unique opportunity in the non
alcoholic beverage space, and we recognized that Lifestyle Beverages is not
only creating truly healthier beverage choices with TrimWater, but that we
are going to work with Lifestyle to redefine diet beverages by developing
the diet space as its own category -- not just a sub-category," Fournier
said. "We are excited to be introducing TrimWater because it tastes great
and is surprisingly lower in calories and sugar than the other enhanced
waters on the marketplace -- it's 1/10th of the calories and sugar, but it
tastes like a full calorie beverage. We've built categories before, and we
feel that Lifestyle and TrimWater have the same, unique opportunity as the
others we have worked with."
About Lifestyle Beverages, Inc.
Lifestyle Beverages is about great tasting, high quality beverages --
with a twist. The twist is that we believe you can have a great tasting
drink that won't "mysteriously" add weight and inches to your body.
Lifestyle Beverages wants to give you the ability to drink truly healthier,
without giving up the flavor you enjoy. The benefits of drinking water are
well known & documented. We're about allowing you to reap those benefits, &
making it taste great while doing it! We're not only about losing weight.
We're about providing you with healthful alternatives to maintain a healthy
weight & lifestyle. Weight loss without a healthy lifestyle for weight
maintenance is not effective in the long term, and will not lead to you
achieving your ultimate goals. We're here to help bring out the best in
you. http://www.trimwater.com
John Cpin
VP of Communications| Westin Rinehart
2001 Pennsylvania Avenue NW | Suite 250
Washington, DC 20006
202.466.3050 ph | 202.466.0777 fax
http://www.westinrinehart.com
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