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  Pure Digital Technologies Unveils Flip Video

  
  Ultra-convenient line of camcorders designed to shoot anything and share
                                 everything

    SAN FRANCISCO, May 1 /PRNewswire/ -- Pure Digital Technologies today
introduced Flip Video(TM), a new line of digital camcorders designed to
revolutionize how everyday consumers shoot and share video. These
remarkably simple and affordable devices feature a major advance in video
sharing technology combined with an ultra-portable design and easy video
capture and editing. Developed with Internet video sharing software
integrated into the device, Flip Video (http://www.theflip.com) is the
first camcorder to seamlessly upload directly to YouTube and other online
video sharing sites. Available today at major retailers nationwide -- in
time for giving gifts to moms, dads and grads -- Flip Video camcorders
capture life's spontaneous moments, no matter where or when they occur. The
camcorder retails at $119.99 for the 30-minute model and $149.99 for the
60-minute model.
    (Photo: http://www.newscom.com/cgi-bin/prnh/20070501/AQTU098)
    "With Flip Video, Pure Digital has created a brand new category of
camcorder that puts the power to instantly capture, edit, and share video
in the pocket of everyday consumers," said Jonathan Kaplan, Chairperson and
CEO of Pure Digital Technologies. "Flip Video has the potential to forever
change the way people use this increasingly popular medium."
    Flip Video's built-in software allows people to share videos as easily
as they would digital photos. In addition to instant emailing, the program
allows videos to be uploaded directly to popular Internet video sharing
sites, including YouTube. Creative users can also edit their clips, make
custom movie mixes, add their own music, capture still photos from video,
and even design video greeting cards.
    "Flip Video is a new breed of camcorder that recognizes and leverages
the tremendous demand for video sharing." said Kelly Liang, Business
Development, YouTube. "Not only does Flip Video make it easy to capture
video, it also makes it simple to instantly share it with friends, family
or the world via YouTube."
    From the makers of the successful and critically acclaimed Pure Digital
Point & Shoot Camcorder, Flip Video is the only camcorder that gives
consumers the convenient option of bringing the camcorder to a local photo
lab for one-hour DVD processing. There are more than 9,400 Pure
Digital-certified retail locations nationwide, including CVS/pharmacy, Rite
Aid, Wolf Camera Centers, Longs Drugs, and Duane Reade.
    Additional Flip Video Features and Availability
    -- One-touch recording with 2x digital zoom
    -- 1.5 inch color playback screen
    -- Instant playback, review and delete features
    -- Play videos directly from the camcorder to any TV
    -- Uses AA batteries
    -- Built-in software for instant viewing, editing, and sharing
       - One-click emailing
       - Integrated video uploading to YouTube and other online video sharing
         sites
       - Capture still frames from video
       - Make custom-edited movie mixes with music
       - Create and organize your personal video library
    -- One-hour DVD processing through one of more than 9,400 Pure
       Digital-certified U.S. retail locations
    -- Availability:  Starting May 1, 2007 at retail locations nationwide
       including Best Buy, Costco, Target, Toys "R" Us, and online at
       Amazon.com, BestBuy.com, Red Envelope and others.
    About Pure Digital Technologies, Inc.
    Pure Digital Technologies is a pioneer in developing simple, affordable
digital imaging solutions for the mass market. Its award-winning product
portfolio includes the world's only one-time-use digital cameras and
camcorders as well as the first Point & Shoot Camcorder which has been
among the bestselling camcorders at many top retailers. To complement its
next generation of simple and affordable consumer devices, the company
partners with leading retailers to distribute its processing technology.
The Pure Digital Imaging Platform is installed in over 9,400 one-hour
processing locations nationwide, including CVS/pharmacy, RiteAid Pharmacy,
Ritz/Wolf Camera Centers, Duane Reade, and Longs Drugs.
    Media Contact:
    Wynne Ahern
    CommStrat
    wynne@commstrat.net
    510-658-8870


  SOURCE Pure Digital Technologies, Inc.




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Related links:
  • http://www.puredigitalinc.com
    Photo Notes:http://www.newscom.com/cgi-bin/prnh/20070501/AQTU098
    AP Archive: http://photoarchive.ap.org AP PhotoExpress
    Network: PRN13 PRN Photo Desk, photodesk@prnewswire.com
    CONTACT:
    Wynne Ahern of CommStrat, +1-510-658-8870,
    wynne@commstrat.net, for Pure Digital Technologies, Inc.

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