Top brands lead way with millions of pages of mobile content.
DUBLIN, Ireland and WASHINGTON, May 2 /PRNewswire/ -- dotMobi, the
company behind the first and only Internet address designed specifically
for mobile phones, today announced more than 500,000 .mobi domains have
been registered in 104 countries since the domain's commercial launch in
October 2006.
The continual growth of .mobi registrations illustrates that content
developers are focused on delivering quality sites and applications to
mobile phones for consumers to use. Millions of pages of content are now
live on .mobi sites and many of the world's leading brands have gone
".mobi" over the past few months.
Travel brands have quickly adopted .mobi sites to extend their brands
for travelers while they are "on the go." Existing sites range from the
2007 Webby Award-nominated Travelosa.mobi to SAS (Scandinavian Airlines),
the first airline to enable .mobi access to flight information, check in
and schedules. Soon, travelers will see Amtrak.mobi plus the full range of
lodging properties from the Hilton Hotels Corporation available as .mobi
sites.
A number of high-end auto brands -- BMW.mobi, Ferrari.mobi and Rolls-
Royce.mobi -- are pioneering the way for the automobile industry on the
mobile web. But "mobile" travel and automobile brands are only the start.
News and entertainment heavy hitters such as ESPN.mobi, Maxim.mobi,
FoxNews.mobi, BusinessWeek.mobi and CNNMoney.mobi have gone mobile. And
music celebrities like China's Wei Wei with weiwei.mobi, India's Vayu with
vayu.mobi and Tila Tequila with misstila.mobi have embraced the mobile
internet.
A number of mobile operators including TIM, the mobile arm of Telecom
Italia, and Bulgaria's Vivatel are making .mobi an essential part of their
communications strategy.
Others are finding unique applications for .mobi sites such as social
networking with yolo.mobi and cerkle.mobi, hobbyists sites like
bigfishtackle.mobi and p-o-k-e-r.mobi and fitness sites like pumpone.mobi.
Some additional hot sites for people on the go are cabbies.mobi to locate a
taxi in the US, UK and Canada and screenings.mobi to find film times and
locations in those same countries. Also, VoteScotland.mobi means that
people can vote in elections via their phones instead of going to the
polling station.
"The results demonstrate the strong role dotMobi is playing in driving
the creation of mobile content on the Internet," said Neil Edwards, CEO of
dotMobi. "Most importantly, the mobile industry's consumer focus around
creating .mobi sites is bearing strong results in a short period of time.
Consumers finally have easy-to-use and affordable made-for-mobile content."
He added, "Our new cross-platform mobile Web developer certification
program is already graduating certified developers with hundreds of
additional developers already signed to take certification testing."
About dotMobi
dotMobi (the informal name of mTLD Top Level Domain, Ltd.), a
consortium based in Dublin, Ireland with offices in Washington, DC and
Beijing, is leading the growth of Internet use from mobile phones with the
.mobi domain name. Unique among domain name providers, dotMobi ensures that
services and sites developed around .mobi are optimized for use by mobile
devices. On-the- go consumers can have confidence that an Internet site or
service will work on their mobile phones when using a .mobi address.
dotMobi is backed by leading mobile operators, network & device
manufacturers, and internet content providers, including Ericsson, GSM
Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung
Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and
Vodafone. dotMobi is also a sponsor of W3C's Mobile Web Initiative.
For more information on dotMobi domains and registration information,
visit http://mtld.mobi.Visit the dotMobi blog at http://blog.mobi.
For more information, please contact:
Vance Hedderel
dotMobi
+1-703-485-5563
vhedderel@mtld.mobi
Danielle Siemon
A&R Edelman for dotMobi
+1-650-762-2947
danielle.siemon@edelman.com
Sasha Manners
Edelman UK for dotMobi
+44-(0)20-7344-1200
sasha.manners@edelman.com
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