PARK RIDGE, N.J., May 5 /PRNewswire-FirstCall/ -- Leading the charge
toward the next generation of optical disc-based high-definition media,
Sony Electronics has begun shipping its 25GB single layer Blu-ray Disc(TM)
recording media with AccuCORE(TM) technology. In addition, a dual layer
50GB capacity disc is set to debut in June.
"Sony knows Blu-ray technology like no other company," said Mike Lucas,
director of marketing for Sony Electronics' Media and Application Solutions
Division. "Coupled with our unique AccuCORE technology, we expect our
Blu-ray recording media to take the high-definition experience to a new
level of performance."
Sony's AccuCORE technology, which was first integrated into recordable
DVD media over a year ago, has been re-engineered for Blu-ray Discs to
deliver enhanced reliability and durability. Its major benefits include:
* Scratch Guard -- hard coating that resists scratches, dust and static;
* Archival Reliability -- special material design that prevents data and
image corruption and deterioration to ensure quality playback;
* Stable Writing -- a uniform and precise cover layer that reduces
fluctuation as the disc spins; and
* Temperature Durability -- a high-precision disc structure helps prevent
warping during severe changes in temperature and humidity.
Sony's Blu-ray media also supports a 2x recording speed, which provides
a high data transfer rate of up to 72 Mbps, making it ideal for
high-definition video recording and data storage applications.
In addition to media, Sony will soon offer a wide range of Blu-ray Disc
devices, including a Blu-ray Disc player, VAIO desktop and notebook
computers, and an internal Blu-ray Disc drive.
With devices such as these, you could conceivably edit high-definition
video shot on a Sony HDV camcorder on a Blu-ray-enabled computer, then burn
it onto Blu-ray Disc media, and finally play it back on a Blu-ray Disc
player.
Sony is not new to the blue laser-based format. The company released
the world's first Blu-ray Disc recorder and media in Japan in 2003. The
following year, Sony helped found the Blu-ray Disc Association, which now
has over 160 members and contributors from various industries, to promote
the new format.
Sony has been producing Blu-ray Disc recording media in a cartridge
format for several years, but has recently begun producing bare discs for
the launch in the U.S. and elsewhere.
The BD-R (write-once) 25GB and BD-RE (rewritable) 25GB recording media
have suggested retail prices of $20 and $25, respectively. The soon to come
BD-R 50GB and BD-RE 50GB recording media will have suggested retail prices
of $48 and $60, respectively.
Editor's Note: News releases and digital images with captions are
available at http://www.sony.com/news. For information regarding the
nearest Sony authorized dealer or service location, your readers can call
1-800-222-SONY.
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