Switching to PUR Filtered Tap Water and a Reusable Water Bottle, Cindy
Helps Make Thousands of Plastic Water Bottles 'Disappear'
CINCINNATI, May 7 /PRNewswire-FirstCall/ -- Whether gracing the red
carpet or spending quality time with her kids, American icon Cindy Crawford
has a way of making it look easy to be beautiful. Cindy is now teaming up
with PUR Water Filtration Systems (PUR) to help keep our environment
beautiful too. She's making a difference one step at a time by choosing
filtered tap water over plastic bottled water whenever possible. Americans
can follow Cindy's lead and start drinking filtered water out of a reusable
bottle. By making this simple change, each of us can help eliminate up to
3,200 plastic water bottles every single year.*
"Environmental issues are on the top of everyone's mind, including my
own," says Cindy. "As a mom, I'm particularly concerned because I want my
kids to grow up in a healthier environment. I filter my tap water with PUR.
It's a really simple yet impactful way to reduce the amount of unnecessary
plastic my family uses while also ensuring that we always have access to
clean, great-tasting drinking water."
In an effort to encourage other families to take small steps towards
creating a healthier environment, Cindy and PUR have designed a
limited-edition, reusable water bottle. The bottle sports the phrase
"Thirsty for Change" as a reminder that filtering tap water in lieu of
bottled water is one habit change that each of us can embrace to make a big
difference. This limited-edition water bottle is available for purchase at
http://www.thirstyforchange.com. All proceeds from the sale of this bottle will
benefit Procter & Gamble's Children's Safe Drinking Water Program, which
helps reduce water-related disease in many developing countries around the
world.
Cindy is asking others to participate in PUR's Break the Bottled Water
Habit Challenge and agree to decrease their plastic bottled water
consumption by making the switch to PUR filtered tap water and a reusable
bottle. According to Fast Company, more than 38 billion plastic water
bottles are discarded every year; by visiting http://www.thirstyforchange.com and
participating in the challenge, Americans can help Cindy in making these
plastic bottles disappear.
Switching to filtered tap water and a refillable bottle is healthy for
the household's wallet too. In fact, drinking filtered tap water is about
one-tenth the cost of supplying your family with bottled water for an
entire year, which could save up to $600 per person annually.*
Two Water Issues -- One Easy Solution
Every year, Americans go through 50 billion plastic water bottles (Fast
Company, 2007) and 38 billion of them are discarded. People are beginning
to rethink bottled water and tap seems like a logical alternative. However,
with continued news about aging water infrastructures, corroded pipelines
and the potential for water contamination throughout the country, people
are rightfully concerned about the quality of their tap water as well.
For Cindy Crawford, the answer lies with PUR filtered tap water -- a
solution for families that's smart for the environment, the taste buds and
the wallet. In fact, PUR is certified to reduce more contaminants
(including lead and microbial cysts) from tap water than any other brand on
the market. Additionally, PUR 3-stage faucet mount systems filter water
over a bed of minerals for a crisp, clean taste. PUR is also the only brand
that offers a water filtration system that can give you fruit flavor at a
push of a button through the innovative, patented technology of PUR Flavor
Options(TM).
"There are so many benefits to choosing PUR filtered water -- from the
environment and health to the cost savings -- it's an effortless solution
for my family and me," said Cindy. "And my kids have been learning about
environmental issues at school so they have really embraced this change,
and love carrying and drinking out of their new water bottles."
Clean Healthy Water -- Anytime, Anywhere
In addition to being eco-chic, PUR's "Thirsty For Change" refillable
bottle is also helping to save the lives of children in developing nations.
More than 4,000 children die every day because they don't have access to an
adequate supply of clean, safe drinking water. All proceeds from the sale
of the "Thirsty for Change" reusable bottle benefit the Children's Safe
Drinking Water program, which to date has provided over 1 billion liters of
clean water to needy children and their families around the world.* Every
purchase of the "Thirsty for Change" reusable bottle will provide 450
liters of clean drinking water -- that's the equivalent of enough clean
drinking water for one child for seven-and-a-half months.
PUR's "Thirsty for Change" bottle is manufactured by SIGG(TM), the
Swiss maker of aluminum reusable bottles. The bottle retails for $19.99,
comes in silver, and can be purchased at http://www.thirstyforchange.com.
For more information about water filtration, Cindy's easy tips on
leading a lifestyle that's healthier for the environment or the Children's
Safe Drinking Water program, visit http://www.thirstyforchange.com. PUR Water
Filtration Systems has a number of products available for in home use,
including faucet mounts and pitchers. For more information about the brand,
visit http://www.PURWater.com.
About Procter & Gamble (NYSE: PG)
Three billion times a day, P&G brands touch the lives of people around
the world. The company has one of the strongest portfolios of trusted,
quality, leadership brands, including PUR(R), Pampers(R), Tide(R),
Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R),
Gain(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R),
Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R),
Wella(R), Gillette(R) and Braun(R). The P&G community consists of 138,000
employees working in over 80 countries worldwide. Please visit
http://www.pg.com for the latest news and in-depth information about P&G
and its brands.
* Reducing up to 3,200 water bottles and saving up to $600 per year based
on comparing annual capacity and average price of PUR faucet mount
system and 3 refills based on filter life expectancy to corresponding
number and average price of 16 oz. water bottles.
* Calculated based on sales and distribution data provided by CSDW
non-profit partners around the world.
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