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  Sony Ericsson Adds Light and Color to Its North American Range

    RESEARCH TRIANGLE PARK, N.C., May 8 /PRNewswire/ -- Sony Ericsson today
announced a new phone born out of our design teams' love for the materials
and colors found in the natural world.
    The Sony Ericsson S500 is a 14mm slim slider offering color accents and
changing desktop themes. You set the in-phone themes and external light
effects to change when you want -- with the seasons, as day turns to night
or when the weekend begins.
    "It's the small details that set these phones apart," explains Najmi
Jarwala, president, Sony Ericsson Mobile Communications (USA) Inc. "Our
designers have taken inspiration from nature to produce phones that are
beautiful and alive with energy. They appeal to those that want to
celebrate their individuality and express themselves through their choice
of phone."
    Sony Ericsson S500

     *  Ever-changing themes and illuminations that change as day turns to
        night
     *  Hidden illumination
     *  Style with substance 2.0 megapixel camera revealed when the slider
        opens
     *  Individual colors Mysterious Green and Spring Yellow
    Intelligent design
    Beyond the Mysterious Green and Spring Yellow exteriors, effort has
been made to bring design alive with the Sony Ericsson S500. The visuals on
the desktop or phone menu can change automatically as the seasons pass or
as day turns to night. Hidden illumination appears to highlight a certain
event and the keypad glows when the slim slider is opened.
    Vibrant images
    Have fun taking shots with the 2.0 megapixel camera and share moments
of your life as they happen. Take a picture and blog it straight away. You
can also send pictures or video to any mobile phone or email address.
    Style with substance
    The S500 offers more than stunning aesthetics. Add color to your free
time with a media player and expandable Memory Stick(SM) slot. So you
choose what size of music library is right for you. You can even add a
music accessory such as the Music Bluetooth(TM) Receiver MBR-100 and play
your phone music direct through your home stereo. Play 3D games or access
the Web browser for easy surfing on the move.
    Joined up thinking
    The S500 arrives with everything you need to connect your phone to your
    computer. Transfer your favorite music from PC to phone using Sony
Ericsson Disc2Phone music management software. Or move images from your
phone to your computer without the need for any software. When the S500 is
connected, it appears as a drive on your computer. It also features
Bluetooth(TM) 2.0, giving you same fast, robust connection to other
Bluetooth(TM) devices.
    The Sony Ericsson S500 is a 14mm slim 2.5G slider phone (GSM/GPRS/EDGE
850/900/1800/1900).
    It will be in North America from Q3 2007.


    At a glance:

     Features                           S500
     Camera                             2 megapixel camera

     Digital zoom, 3x                   4x
     Picture blogging                   Yes
     Video recording                    Yes
     Bluetooth(TM) stereo (A2DP)        Yes
     Media player                       MP3/AAC/AAC+/eAAC+
     Music tones                        Yes
     PlayNow(TM)                        Yes
     RSS feeds                          Yes
     Access NetFront(TM) Web Browser    Yes
     Polyphonic ringtones               Yes
     Speakerphone                       Yes
     Vibrating alert                    Yes
     Email                              Yes
     Picture messaging (MMS)            Yes
     Predictive text input              Yes
     Sound recorder                     Yes
     Text messaging (SMS)               Yes
     Navigation key                     Yes
     Picture wallpaper                  Yes
     Wallpaper animation                Yes
     3D games                           Yes
     Java                               Yes
     Video streaming                    Yes
     Video viewing                      Yes
     Ever-changing theme                Yes
     Illumination effect                Yes
     Alarm clock                        Yes
     Calculator                         Yes
     Calendar                           Yes
     Flight mode                        Yes
     Notes                              Yes
     Phone book                         Yes
     Stopwatch                          Yes
     Tasks                              Yes
     Timer                              Yes
     Bluetooth(TM) 2.0                  Yes
     Modem                              Yes
     Synchronization                    Yes
     USB mass storage                   Yes
     USB support                        Yes


    Facts and Figures

     GSM/GPRS/EDGE 850/900/1800/1900

     Size: 99 x 47 x 14 mm
     Weight: 94 grams

     Colors:
     Mysterious Green
     Spring Yellow

     Screen: 262,144 color TFT
     Resolution: 240 x 320 pixels
     Size: 2 inches
     Phone memory: Up to 12 MB

     Memory card support: Memory Stick Micro(TM) (M2(TM))

     Talk time: Up to 9 hrs
     Standby time: Up to 370 hrs

    S500 Accessories
    In-Box:
     *  Battery
     *  Charger
     *  USB Cable
     *  Stereo Portable Handsfree HPM-61/HPM-62
     *  Disc2Phone software
     *  PC synchronization program

    Optional
     *  Bluetooth(TM) Music Receiver
        MBR-100
        Stream music from your phone to your stereo for outstanding sound
        quality
     *  Bluetooth(TM) Headset
        HBH-PV702
        Small and powerful handsfree solution offering great value
     *  Stereo Portable Handsfree
        HPM-75
        A sleek and discreet way to enjoy your favorite music and handle calls

    1) Facts and features may vary depending on local variant.
    2) Talk and standby times are affected by network preferences; type of
SIM card; connected accessories; and various activities e.g. games. Kit
contents and color options may differ from market to market. The full range
of accessories may not be available in every market.
    Sony Ericsson Mobile Communications serves the global communications
market with innovative and feature-rich mobile phones, accessories and PC-
cards. Established as a joint venture by Sony and Ericsson in 2001, with
global corporate functions located in London, the company employs over
7,500 people worldwide, including R&D sites in Europe, Japan, China and
America. Sony Ericsson celebrated the 5th anniversary of the start of the
joint venture on 1st October, 2006.
    Sony Ericsson is the global title sponsor of the Women's Tennis
Association, and works with the Association to promote the Sony Ericsson
WTA Tour in over 80 cities during the year. The tour culminates at the Sony
Ericsson Championships in Madrid, Spain, from 7 to 12 November.
    For more information on Sony Ericsson, please visit
http://www.sonyericsson.com/us
    The liquid identity logo and PlayNow are trademarks or registered
trademarks of Sony Ericsson Mobile Communications AB.
    Sony, Memory Stick Micro and M2 are trademarks or registered trademarks
of Sony Corporation.
    Ericsson is the trademark or registered trademark of
Telefonaktiebolaget LM Ericsson.
    Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc.,
and any use of such mark by Sony Ericsson is under license.
    Java and all Java-based trademarks and logos are trademarks or
registered trademarks of Sun Microsystems, Inc.
    Other product and company names mentioned herein may be the trademarks
of their respective owners.
    Any product features, specifications or statements in this document
that are not historical facts are forward-looking and involve risks and
uncertainties. Actual product features, specifications or forward-looking
statements are subject to change.


  SOURCE Sony Ericsson




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Related links:
  • http://www.sonyericsson.com/us
    CONTACT:
    Corporate Communications - North America,
    Sony Ericsson Mobile Communications, +1-919-472-1400, or
    press.america@SonyEricsson.com ; or Drew Crowell of GolinHarris,
    +1-972-341-2577, or dcrowell@golinharris.com , for Sony Ericsson
    North America; or Sony Ericsson Corporate Communications - Global
    offices in London [+5 EST], +44-0-208-762-5858, or
    press.global@SonyEricsson.com . Please don't publish these
    numbers.

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