McDonald's to Participate in Promotion Featuring Handheld Video Games
LOS ANGELES, MAY 9 /PRNewswire/ -- Vivendi Universal Games (VU Games)
today announced that it is partnering with McDonald's(R) to offer electronic
handheld video games based on the popular Crash(TM) and Spyro(TM) video games
franchises' in Happy Meals and Mighty Kids Meals worldwide.
Beginning May 13 and running through June 9, 2005, in North America ,
McDonald's Happy Meals and Mighty Kids Meals will include one of eight
different handheld video games featuring Crash Bandicoot(R) and Spyro the
Dragon(TM).
"Crash and Spyro are among VU Games' most popular video game franchises'
and the video games are very popular among kids," said Ed Zobrist, Senior Vice
President, Global Marketing for VU Games. "Kids will be very exited about the
handheld video games featuring Crash Bandicoot and Spyro the Dragon, based on
the popular video games."
For the first time ever in McDonald's Happy Meals and Mighty Kids Meals,
kids will experience the adventures with their favorite video game characters,
Crash Bandicoot and Spyro the Dragon, with these high-action interactive
handheld games. The McDonald's handheld games are based on VU Games' popular
Crash and Spyro video game franchises including Crash Twinsanity(TM) and Spyro
A Hero's Tail both available in stores now for PlayStation 2 computer
entertainment system and Xbox video game system from Microsoft. Spyro A
Hero's Tail is also available for Nintendo GameCube.
In the fall, VU Games will release Crash Tag Team Racing(TM) a unique new
addition to the Crash franchise that will allow players to combine cars and
combat each other on the racetrack. Crash Tag Team Racing will be available
for the PlayStation(R)2 computer entertainment system, the Xbox(R) video game
system from Microsoft, Nintendo GameCube(TM) and Nintendo DS(TM). Also, this
fall the popular Spyro video game franchise will expand to include Spyro
Shadow Legacy on Nintendo DS(TM) where for the first time ever the franchise
will incorporate popular role playing game elements and introduce magic into
the adventure.
The promotion is being offered for four weeks in each region including
territories throughout Europe, Australia, New Zealand, Hong Kong, Korea and
Taiwan. McDonald's will support the promotion in each region with
multi-million dollar television campaigns, point-of-sale materials for
in-store use and online campaigns.
For more information about the promotion, or more information about the
Crash and Spyro franchises, please visit http://www.vugames.com/mcdonalds.
About Vivendi Universal Games (VU Games)
Vivendi Universal Games (http://www.vugames.com) is a global developer, publisher
and distributor of multi-platform interactive entertainment. The company is a
leader in the subscription-based massively multi-player online (MMO) games
category, and also holds leading positions in the PC, console and handheld
games markets. Its development studios and publishing labels include Blizzard
Entertainment(R), Radical Entertainment, Sierra(R) Entertainment and Massive
Entertainment(TM). VU Games' library of over 700 titles features owned
intellectual properties including Warcraft(R), StarCraft(R), Diablo(R) and
World of Warcraft(R) from Blizzard Entertainment; Crash Bandicoot(R), Spyro
The Dragon(R), Empire Earth(R), Leisure Suit Larry(TM), Ground Control(R) and
Tribes(R). VU Games also maintains strategic relationships with industry
leading content partners, including NBC Universal and Twentieth Century Fox.
About McDonald's
McDonald's is the leading global foodservice retailer with more than
30,000 local restaurants serving nearly 50 million people in more than 119
countries each day. Approximately 70 percent of McDonald's restaurants
worldwide are owned and operated by independent, local businessmen and women.
For more information, visit http://www.mcdonalds.com.
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