PSP Owners Now Have a New Way to Try All the Hottest Portable Games
DALLAS, May 10 /PRNewswire-FirstCall/ -- As Sony's PSP becomes more
mainstream and owners look for more gaming action, BLOCKBUSTER announces today
that it will carry PSP(TM) (PlayStation(R) Portable) handheld games for rent
in all stores. More than 4,400 company-owned stores nationwide will carry the
games by May 17 and the selection will continue to increase as new titles
launch throughout the year.
This expanded collection of BLOCKBUSTER game rental offerings brings all
the PSP excitement to the masses, giving more game fans the chance to play
more games. In addition, gamers will be able to purchase used PSP games at
BLOCKBUSTER, and, at trading stores, gamers can trade-in older games for
valuable store credit. This move comes on the heels of the successful launch
of the PSP in Blockbuster's store-in-store retail outlet, Game
Rush@Blockbuster.
PSP games that will be available at launch for rent at Blockbuster stores
across the country include Sony's "Twisted Metal: Head-On(TM)," "Untold
Legends: Brotherhood of the Blade," and EA's "Need for Speed(TM) Underground
Rivals." All games are available for the standard game rental fee of $6.99,
which gives gamers seven days of non-stop play. And, if gamers need an extra
day or two, Blockbuster no longer charges late fees.
"Adding PSP games to our rental mix is consistent with our mission to give
more people more ways to play more great games," said Glenn Broderick,
director of game rental marketing for Blockbuster.
PSP successfully launched in more than 450 Game Rush stores in March with
PSP hardware, retail and rental games, and accessories, including the AKAI
iSound speakers that can be found exclusively at Game Rush. In April, Game
Rush stores began selling PSP-compatible Universal Media Disc (UMD(TM))
movies.
"We accelerated the launch of PSP games into our national Blockbuster
stores after seeing a phenomenal success in our Game Rush stores," said
Broderick. "With an estimated 65 percent of the U.S. population within a
10 minute drive of a BLOCKBUSTER store, the majority of PSP owners can now
rent their favorite games from us."
For PSP gamers who want to indulge their passion and Game Their Way,
BLOCKBUSTER makes it even more affordable with the Game Pass, offering the
convenience of unlimited rentals one game out at a time for $19.99 a month.
Until the May 16, the Game Pass is available $14.99 for the first month.
About Blockbuster Inc.
Blockbuster Inc. (NYSE: BBI, BBI.B) is a leading global provider of in-
home movies and game entertainment with more than 9,100 stores throughout the
Americas, Europe, Asia and Australia. The company may be accessed worldwide
at http://www.blockbuster.com .
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