CHICAGO, May 10 /PRNewswire/ -- CareerBuilder.com, the nation's largest
online job site with more than 20 million unique visitors* and over 600,000
jobs, announced it will return to the television advertising lineup for the
Super Bowl in 2006. CareerBuilder.com was the first advertiser to sign up for
next year's big game following its critically-acclaimed debut at the 2005
Super Bowl and subsequent record gains in brand awareness, traffic,
applications and resumes. Similar to 2005, next year's advertising will be
one component of a national, multi-faceted marketing blitz designed to drive
continued brand awareness and underscore its leadership position in the
industry.
"CareerBuilder.com's strategy has always been to invest in marketing
venues that generate the greatest return for our company, our customers and
our partners," said Matt Ferguson, CEO of CareerBuilder.com. "The Super Bowl,
an event reaching over 90 million viewers, proved to be a highly effective
venue to further penetrate our target audience. Our overall marketing program
has helped to drive our best-performing quarter to date. We increased our
revenue by 88 percent year-over-year to $107 million in Q1 and attracted a
record high of over 20 million unique visitors per month."
CareerBuilder.com's 2006 marketing strategy will blend national outreach
with grass roots promotions in local markets. It will include primetime
network and cable television, local radio, print, interactive and stadium ads.
The campaign will be complemented with advertising support from the more than
130 newspapers, 48 television stations and Web sites of owners Tribune
Company, Gannett and Knight Ridder. In addition, CareerBuilder.com will
continue to sign new marketing partnerships to power co-branded online job
search centers. CareerBuilder.com currently powers these centers for over 550
partners, including America Online and MSN.
In the mean time, CareerBuilder.com's 2005 campaign continues to hit the
streets - literally. The company launched a mobile marketing tour that is
bringing CareerBuilder.com's award-winning job search directly to 43 markets
with an informative and entertaining live brand experience at local events and
metropolitan areas. The tour will lead into the Fall football season, where
CareerBuilder.com's national ad buys will serve as a warm-up for Super Bowl
XL.
The creative for the Fall season, designed by Cramer-Krasselt, will
feature new spots from CareerBuilder.com's popular Super Bowl campaign. The
spots, which ranked in the top ten of USA Today's Super Bowl Ad Meter and
other leading polls, tell the humorous tale of a frustrated human employee
dealing with the antics of unprofessional co-workers, who are in fact
chimpanzees.
*comScore Media Metrix, March 2005. The CareerBuilder Network is a custom
aggregation of CareerBuilder.com traffic as well as job search traffic to
career centers CareerBuilder powers for partner sites such as Tribune Company,
Gannett, Knight Ridder and others.
About CareerBuilder.com
CareerBuilder.com is the nation's largest online job network with more
than 20 million unique visitors and over 600,000 jobs. Owned by Gannett Co.,
Inc. (NYSE: GCI), Tribune Company (NYSE: TRB), and Knight Ridder, Inc.
(NYSE: KRI), the company offers a vast online and print network to help job
seekers connect with employers. CareerBuilder.com powers the career centers
for more than 550 partners that reach national, local, industry and niche
audiences. These include more than 130 newspapers and leading portals such as
America Online and MSN. More than 30,000 of the nation's top employers take
advantage of CareerBuilder.com's easy job postings, 11 million-plus resumes,
Diversity Channel and more. Millions of job seekers visit the site every
month to search for opportunities by industry, location, company and job type,
sign up for automatic email job alerts, and get advice on job hunting and
career management. For more information about CareerBuilder.com products and
services, call 888-670-TEAM or visit http://www.careerbuilder.com .
Media Contact:
Jennifer Sullivan
(773) 527-1164
jennifer.sullivan@careerbuilder.com
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