Style.com, Epicurious.com, Wired.com, and flip.com Applications Now
Available to MySpace Members
NEW YORK, May 13 /PRNewswire/ -- CondeNet today announces that it has
launched applications for Style.com, Epicurious.com, Wired.com, and
flip.com on MySpace, the world's most popular social networking site.
Empowered by MySpace's newly announced Developer Platform
(http://developer.myspace.com), CondeNet was able to easily build and
deploy the applications for its Web sites.
The Style.com application, Fashion Flash,
http://www.myspace.com/StyleFashionFlash, offers the inside scoop on fashion,
shopping, beauty and celebrity style. In the application's first week, more
than over 1,200 users installed it.
The Epicurious.com application, Recipe of the Day,
http://www.myspace.com/recipeoftheday, serves up a different, tasty food each day,
drawing from a selection of more than 25,000 professionally created and
tested recipes.
For the Wired.com application, Wired Gadget Lab,
http://www.myspace.com/WiredGadgetLab, Wired News bloggers bring their sharp eyes
and wit to the world of gadgets.
The flip application, flipbook creator, http://www.myspace.com/flipcreator,
can be used to make and share online scrapbooks called flipbooks. Users can
upload photos, video, and music; rotate, resize, and crop images; write
text; add a soundtrack; draw freestyle; and share their flipbooks with
friends. Registration is required to make a flipbook.
MySpace first introduced its Developer Platform site on February 5,
2008, beginning a month long application development period that made it
possible for companies including CondeNet to build and test their
applications in a secure environment before going live to the MySpace
community.
On March 13, 2008, MySpace launched the public beta of the Application
Gallery (http://apps.myspace.com), enabling broader testing of approved
applications by allowing public installation. MySpace members can now
discover and add new applications from a variety of categories, including
Fashion, Food & Drink, Fun Stuff/News & Weather and Fun Stuff/Photos to
both their home and profile pages.
"We have found social networking applications to be an effective
vehicle to speak to our existing audiences in a new way, as well as a
wonderful tool to reach new users," said Chris Gonzalez, Product Manager,
Distributed Content, CondeNet. "As one of the first content providers to
have a presence in the MySpace applications offering, we are thrilled to be
able to provide members the ability to interact with our brands."
As with all MySpace Developer Platform applications, the Style.com,
Epicurious.com, Wired.com, and flip.com applications will be able to safely
access publicly available profile information, including a user's friend
list, interests, photos & albums, and video, as well as status & mood. The
four applications will have real estate in five places within MySpace
including:
-- A MySpace application profile (users can "friend" the apps)
-- Access to embed applications on the user homepage (inward facing-for
you to see)
-- Access to embed applications on profiles (outward facing widget-for
friends to see)
-- An Application Gallery listing
-- A canvas page
"We have had tremendous response both from companies and our members
since announcing the MySpace Developer Platform," said Kyle Brinkman, vice
president and general manager, MySpace Developer Platform. "CondeNet is one
of the early adopters to implement applications, particularly within the
publishing industry, as they realize the importance of connecting their
brands with our members."
For more information about the MySpace Developer Platform, please visit
http://developer.myspace.com.
About CondeNet
CondeNet is the leading creator and developer of upscale lifestyle
brands online, providing enjoyable, useful services that build upon the
heritage of the world's most prestigious magazines. The company publishes
online properties in the categories of food (Epicurious.com and
NutritionData.com); travel (Concierge.com, HotelChatter.com and
Jaunted.com); fashion (Style.com); men's lifestyle (Men.Style.com);
technology (Wired.com and Reddit.com), and teen (flip.com). CondeNet is an
Internet unit of Conde Nast Publications.
About MySpace
MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle
portal for connecting with friends, discovering popular culture, and making
a positive impact on the world. MySpace has created a connected global
community by integrating web profiles, blogs, instant messaging, e-mail,
music streaming, music videos, photo galleries, classified listings,
events, groups, college communities, and member forums. MySpace's
international network includes more than 20 localized community sites in
the United States, Brazil, Canada, Latin America, Mexico, Austria, Denmark,
Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal,
Spain, Sweden, Switzerland, Australia, India, Japan, and New Zealand. Fox
Interactive Media is a division of News Corp.
(*) Among the top 2000 domains comScore Media Metrix, December 2007.
For more information on comScore Networks, please go to
http://www.comscore.com.
Contacts:
Jennifer Miller
CondeNet
(212) 790-5198
Jennifer_miller@condenast.com
Sparkpr for MySpace
Lauryn Nicasio
(415) 321-1896
Lnicasio@sparkpr.com
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