- Agreement signed on May 14, 2008
- Companies are jointly developing and proposing technology for a
mobile/handheld DTV standard to the Advanced Television Systems Committee
(ATSC)
- LG President and CTO Woo Paik: "LG and Samsung are already world-class in
digital TV and mobile communications. Through this collaboration, we also
have an opportunity to lead the North American mobile DTV market."
- Samsung President, Digital Media Business JongWoo Park: "Our
collaboration on North American mobile DTV standardization will help
accelerate the ATSC standardization of mobile TV technology, which will
benefit both consumers and broadcasters."
SEOUL, South Korea, May 14 /PRNewswire/ -- LG Electronics (LG) and
Samsung Electronics (Samsung), which together lead the global digital TV
market, announced today that they will propose their jointly developed
technology as the North American technology standard for mobile DTV.
Samsung and LG held a signing ceremony at Seoul Plaza Hotel in Seoul,
Korea, on May 14, 2008. Executives from the two companies attended the
event, including Woo Paik, LG's President and CTO, and JongWoo Park,
President of Samsung Digital Media Business.
At the ceremony, the two companies agreed to cooperate in order to
assure rapid adoption by the Advanced Television Systems Committee (ATSC)
of a single common in-band mobile DTV standard.
Technology for the jointly proposed system will reflect the findings of
the IDOV (Independent Demonstration of Viability) conducted by the
Association of Maximum Service Television (MSTV) on behalf of the Open
Mobile Video Coalition (OMVC). A report on IDOV will be submitted by the
OMVC to the ATSC.
The jointly promoted mobile DTV solution uses the existing terrestrial
digital TV broadcast bandwidth, with no impact on existing digital TV and
with minimum broadcasting equipment investment.
"LG and Samsung are already world-class in digital TV and mobile
communications," said LG President and Chief Technology Officer Woo Paik.
"Through this collaboration, we also have an opportunity to lead the North
American mobile DTV market."
Added JongWoo Park, President of Samsung Digital Media Business: "Our
collaboration on North American mobile DTV standardization will help
accelerate the ATSC standardization of mobile TV technology, which will
benefit both consumers and broadcasters."
ATSC is expected to adopt the mobile/handheld DTV standard for the
North American market in early 2009 following trials of the technology by
the Open Mobile Video Coalition (OMVC), a group of leading U.S.
broadcasters who are vigorously promoting the development and early
deployment of mobile DTV.
According to a study commissioned by the National Association of
Broadcasters (NAB), with the adoption of a single ATSC mobile/handheld DTV
standard, the U.S. market for mobile DTV phones will reach 130 million
units by the end of 2012, with the market for portable media device mobile
DTV receivers growing to include an additional 25 million units. (Source:
"Study of the Impact of Multiple Systems for Mobile/Handheld Digital
Television," BIA Financial Network, January 14, 2008.)
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology
innovator in consumer electronics, home appliances and mobile
communications, employing more than 82,000 people working in 114 operations
including 82 subsidiaries around the world. With 2007 global sales of USD
44 billion, LG is comprised of four business units - Mobile Communications,
Digital Appliance, Digital Display and Digital Media. LG is the world's
leading producer of mobile handsets, flat panel TVs, air conditioners,
front-loading washing machines, optical storage products, DVD players and
home theater systems. For more information, please visit
http://www.lge.com.
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies with
2007 consolidated sales of US$103.4 billion. Employing approximately
150,000 people in 134 offices in 62 countries, the company consists of five
main business units: Digital Media Business, LCD Business, Semiconductor
Business, Telecommunication Business and Digital Appliance Business.
Recognized as one of the fastest growing global brands, Samsung Electronics
is a leading producer of digital TVs, memory chips, mobile phones and
TFT-LCDs. For more information, please visit http://www.samsung.com.
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SOURCE LG Electronics, Inc.; Samsung Electronics Co., Ltd.
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Related links:
http://www.lge.com
http://www.samsung.com
CONTACT:
Judy Pae of LG Electronics Inc., +822 3777
7144, lgpr@lge.com, or John I. Taylor of LG Electronics USA,
+1-847-941-8181, jtaylor@lge.com; or Bumjoon Kwak of Samsung
Electronics Co., Ltd., +822 727 7848, b.kwak@samsung.com
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