New dRAutos.com Site Delivers More Horsepower and Upgraded Features for
Buyers to Find Perfect Car and for Sellers and Dealers to Link With
Customers
ST. PETERSBURG, Fla., May 15 /PRNewswire/ -- duPontREGISTRY.com(TM),
the premier luxury/lifestyle online marketplace and a division of the
duPont REGISTRY(TM) family of luxury magazines, today announces the launch
of its redesigned auto web site designated http://www.dRAutos.com. The new site
will appeal to buyers looking to find the ultimate exotic, sports and
classic car as well as sellers wanting to reach the REGISTRY's(TM) leading
affluent readership.
"The new site makes shopping for that coveted Lamborghini or selling
your prized Rolls Royce a more pleasurable and certainly a more rewarding
experience," duPont REGISTRY(TM) Publisher Tom duPont. "The finest cars in
the world are now literally at your fingertips."
While the original web portal, which showcases exotic and classic
autos, luxury homes, boats and content from Celebrity car magazine, is
still operational, visitors can now access the new automotive site directly
utilizing http://www.dRAutos.com. The new site provides an easy-to-read ad detail
page, which lists vehicle specifications and options in clear formats. Up
to 11 photographs of individual vehicles are now possible per page, and
site visitors receive quick access to a seller's e-mail, phone, and mapping
capability to locate a dealership if necessary.
"The redesign is not only more visually appealing, it also provides our
clients and visitors with more functionality, delivering an improved user
experience," explained Kathy Bybee Hartzell, Vice President of duPont
Publishing's Internet Division. "Our primary content is an extensive
vehicle inventory and we are proud to extend our online services to the top
exotic and specialty car dealers and individual sellers and to assist the
world's chief car buyers, serious collectors and dedicated investors."
The site redesign also features a zip code search capability to assist
visitors and potential purchasers find their desired ride, whether it's
across town or across the country. In addition, individuals wishing to sell
high-line, exotic or specialty vehicles now have greater package options
and may elect to customize their vehicle ads by selecting ad duration,
incorporating additional photos, and including homepage and search results.
About duPont Publishing, Inc.
duPont Publishing, Inc., founded in 1984 and headquartered in St.
Petersburg, Florida, publishes six luxury/lifestyle titles that reach
individuals whose net worth significantly exceeds what is traditionally
considered upscale. Current publications include duPont REGISTRY, A Buyers
Gallery of Fine Automobiles; dR, A Buyers Gallery of Fine Homes; dR, A
Buyers Gallery of Fine Boats, dR Celebrity Car, dR Exotic Car Buyers Guide
and duPont REGISTRY's City Magazine, which is a lifestyle guide to Tampa
Bay, Florida. For additional information on duPont Publishing and its
luxury/lifestyle titles, call 727-573-9339 or visit http://www.dupontregistry.com.
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