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  Steinway & Sons and Peter Lyngdorf Join Forces to Create the World's Finest Audio Visual Systems

    NEW YORK, May 15 /PRNewswire/ -- Steinway & Sons, renowned for creating
the world's finest pianos, and Peter Lyngdorf, Europe's preeminent
developer and manufacturer of high performance digital sound systems, have
forged a collaboration, under the auspices of Steinway Lyngdorf, and have
entered into a multi-year international license agreement to produce the
finest, high performance audio visual products and systems for distribution
throughout the world. The announcement was made jointly by Bruce Stevens,
President and Chief Executive Officer of Steinway & Sons, and Steen Lohse,
Chairman of Steinway Lyngdorf. The financial terms and conditions were not
disclosed.
    "We have sought for some time to expand the Steinway & Sons brand into
the high performance digital sound system market," said Steinway & Sons
Executive Vice President, Frank Mazurco. "In Peter Lyngdorf, one of the
audio industry's most respected innovators and pioneers, we have found a
kindred spirit in terms of an uncompromising commitment to excellence,
incomparable craftsmanship and quality. Steinway Lyngdorf creates products
that are truly worthy of the Steinway name, offering unsurpassed
performance, exceptional value and, most importantly, an extraordinary
experience for discerning clientele the world over."
    "I have been on a quest my entire life to realize the vision of
developing innovative systems which set an unequaled standard of excellence
for the industry and that have no peer in terms of performance and
experience. We intend for Steinway Lyngdorf to create a new paradigm in the
audio visual industry, and we believe that The Model-D Music System will
indeed set a new precedent," said Mr. Lyngdorf.
    "We are proud to have been selected by Steinway & Sons to bring audio
visual systems to market which combine unparalleled performance with a fine
furniture sensibility, and effortless simplicity in terms of usability. I
am confident that the systems developed and manufactured by Steinway
Lyngdorf will profoundly revolutionize and transform the audio visual
marketplace as we know it today," said Mr. Lohse.
    The Steinway & Sons Model-D Music System, the first to be developed and
manufactured by Steinway Lyngdorf, is the culmination of painstaking
research and development in both electronics and in the acoustic
performance of amplifiers and loudspeakers. The Model-D Music System
incorporates an advanced version of Mr. Lyngdorf's revolutionary
RoomPerfect(TM) technology, which enables the system to be adapted to the
acoustic characteristics of any environment in order to ensure unsurpassed
audio performance. At the time of installation, a highly trained Steinway
Lyngdorf service specialist will utilize RoomPerfect(TM) to "voice" the
System to provide optimal audio performance. Steinway Lyngdorf expects to
manufacture less than one-hundred of these handcrafted systems in 2007. The
Model-D will be available for shipment and installation in early Fall 2007,
and will have an MSRP of $150,000.00.
    Steinway Lyngdorf is completing development of its sales channels,
which will include select Steinway & Sons dealers, custom installers and
strategic partners, and is also establishing a comprehensive training and
certification program. The Company is also completing development of an
internal specialist global network which will be responsible for system
installations and after sales service.
    About Steinway & Sons:
    Since 1853, Steinway pianos have set an uncompromising standard for
sound, touch, beauty, and investment value. Handcrafting each Steinway
requires up to one full year -- creating an instrument of rare quality and
global renown. Not surprisingly, Steinway remains the choice of 9 out of 10
concert artists, and countless pianists, composers, and performers around
the world. Headquartered in Astoria, New York, Steinway pianos are sold by
nearly 200 authorized dealers worldwide. Steinway & Sons is a subsidiary of
Steinway Musical Instruments, Inc. (NYSE: LVB), which also owns
Conn-Selmer, the nation's leading manufacturer of orchestra and band
instruments. For further information, please visit the Steinway website
(http://www.steinway.com).
    About Steinway Lyngdorf:
    Headquartered in Hojbjerg, Denmark, and founded by Peter Lyngdorf in
December 2005, Steinway Lyngdorf represents Mr. Lyngdorf's consuming
passion to create the finest products in the audio/visual industry, without
any compromises and without precedence. The Company designs and
manufactures innovative high performance digital audio visual systems,
under the Steinway & Sons brand, that embody a unique convergence of art
and design, craftsmanship and technology, quality and value which results
in the creation of "masterpiece systems" that transform the medium into an
experience and the audience into a participant. Steinway Lyngdorf is
creating a new paradigm in the audio visual industry, and The Model-D Music
System is the standard bearer. For further information, please visit the
Steinway Lyngdorf website (http://www.steinwaylyngdorf.com).
    About Peter Lyngdorf:
    Mr. Lyngdorf, an innovative technology visionary and one of Europe's
most successful entrepreneurs, has been a leading force in the audio
industry for more than thirty years, and was the first to pioneer
room-correction technology. His company, Lyngdorf Audio, the technology and
market leader in the development and manufacture of high performance
digital sound systems, operates the largest and most sophisticated research
and development facilities in Europe. Mr. Lyngdorf was also the original
financier of Toccata Technology ApS, which is credited with creating the
world's first true digital amplifier, the legendary Millennium, in 1998,
which technology was subsequently sold to Texas Instruments. Mr. Lyngdorf
also founded, and is the majority shareholder of, AudioNord International,
Europe's most successful audio specialist group, encompassing Hi-Fi
Klubben, Scandinavia's largest HiFi importer and retailer and Dali A/S, a
global high performance loudspeaker manufacturer.
    Steinway Lyngdorf Press Contact:    Steinway & Sons Press Contact:

    Evins Communications, Ltd.          Steinway & Sons, Inc.
    Meegan Insley, Senior               Leo Spellman, Sr. Director
    Vice President:                     of Communications
    Phone:  212-377-3590 /              Phone:  718-204-3116
    Email:  Meegan.Insley@evins.com     Fax:  718-545-1154
    Patrick Paris, Supervisor:
    Phone:  212-377-3572/
    Email:  Patrick.Paris@evins.com


  SOURCE Steinway & Sons




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Related links:
  • http://www.steinway.com
  • http://www.steinwaylyngdorf.com
    CONTACT:
    Meegan Insley, Senior Vice President,
    +1-212-377-3590, Meegan.Insley@evins.com, or Patrick Paris,
    Supervisor, +1-212-377-3572, Patrick.Paris@evins.com, both of
    Evins Communications, Ltd. for Steinway Lyngdorf; or Leo
    Spellman, Sr. Director of Communications of Steinway & Sons,
    Inc., +1-718-204-3116, Fax: +1-718-545-1154

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