Debuts Next-Generation RAZR - RAZR(2) - and Announces New Product
Availability for MOTO Q, ROKR Z6 and Z8
NEW YORK, May 15 /PRNewswire-FirstCall/ -- Motorola, Inc. (NYSE: MOT)
today presented its 2007 mobile devices collection, led by the highly
anticipated RAZR(2). The comprehensive mobile device line features the most
cutting-edge innovations in style, design, multimedia, messaging and
everyday communications to meet the needs of a diverse global audience.
The RAZR(2), which will debut around the world in July 2007, features a
slimmer exterior than its RAZR predecessor, along with ground-breaking new
features designed to empower consumers in every facet of communication. New
products such as the MOTO Z8, MOTO Q 9 and ROKR Z6 were also on display and
will begin shipping in Europe and Asia within the next month. The ROKR
brand will be synonymous with Motorola's music-optimized handsets and
headsets as the company addresses the importance of music for today's
mobile consumer.
"This focused new product portfolio further advances Motorola's goal of
bringing the ultimate mobile experience to customers around the globe,"
said Ed Zander, Motorola's chairman and chief executive officer. "Built on
a cutting-edge technology platform, these devices feature powerful
multimedia, messaging and innovative business capabilities. With this
exciting product line-up, Motorola is once again redefining the cell phone
for the world's evolving mobile community."
New Level of Style and Performance
For discerning mobile consumers who demand stylish design and powerful
features, Motorola is delivering a range of innovative and smart handsets -
starring the next generation RAZR(2).
With the introduction of its industry-changing RAZR, Motorola created
the first culturally iconic phone, revolutionizing the way the world views
the mobile device. Today, Motorola continued to redefine the cell phone
with the introduction of the RAZR(2), which brings a new level of
cutting-edge design and mobile performance for astute mobile consumers.
The RAZR(2) is sleeker, stronger and an even smarter consumer
experience, featuring:
-- Innovative CrystalTalk(TM) technology for better call clarity(1).
-- Seamless access to digital music, a real-time point-to-point video
feature(3) that allows another wireless customer to "See What I See"
an up to 2GB of on-board memory for approximately 1,000 songs(4).
-- External texting including pre-programmed messages with the phone
closed(5).
-- Full HTML Web browsing and email access(1)(6).
-- A sharper profile -- two millimeters thinner than previous models(7).
-- Seamless casing, stunning vacuum metal finishes and chemically hardened
glass including the largest external display in its class.
In a Motorola first, the new family under the RAZR brand includes three
editions to be available worldwide starting in July 2007, including RAZR(2)
V8, V9 and V9m in GSM, 3G HSDPA and EVDO CDMA respectively.
Powerful Multimedia Combinations
For mobile consumers who combine business and pleasure, productivity
and entertainment, Motorola offers an uncompromised collection including
the Z8, MOTO Q and the ROKR. These devices provide powerful multimedia and
messaging experiences -- email, music, video and gaming and comprise a
segment growing at 30-35 percent over the next two years. Motorola's 2007
collection features an unmatched selection of products designed to maximize
the power of each experience.
The Entertainer: Cultural trends point to a mobile lifestyle for the
"always on" generation that heavily consumes media and thrives on
self-expression and social networking. For this audience, Motorola has
delivered the best combined mobile movie, TV, music, Internet and gaming
device for today's entertainment fans.
Giving consumers a new way to get their mobile TV and video, the Z8 is
a media monster that will launch across Europe and Asia in June. The
world's first-ever "kick-slider" device, the Z8 was meticulously engineered
for comfort -- a perfect "fit to face." The unique HSDPA-enabled handset
offers:
-- Download songs at 3.6Mbps, the fastest rate for over-the-air downloads
today.
-- An ultra-high resolution mobile screen that operates in both portrait
and landscape.
-- Crystal clear video capture and playback at speeds of up to 30
frames-per-second.
-- ROKR-like music capabilities and up to 32GB of expandable memory(8);
enough storage for 12 full-length movies(9) or 70 hours of music(4) on
today's 4GB microSD memory cards.
-- Mobile TV access to streamed content from CNN and BSkyB and others for
on-the-go viewing.
-- Mobile gaming with access to some high-quality games from Electronic
Arts' popular suite of titles, including an integrated demo of EA BIG
SPORTS SSX3.
To further enhance the rich entertainment experience, in a Motorola
first, the Z8 is being shipped with a full-length major motion picture
pre-loaded on a 512MB microSD card -- Universal Pictures' "The Bourne
Identity" -- along with the amazing one-ounce ROKR S9 stereo
Bluetooth(R)(11) headset, and a host of entertaining pre-loaded
applications.
Get Smart Globally: With the introduction of the Q 8 (GSM/EDGE) and Q 9
(HSDPA), the MOTO Q is now available to a global audience helping consumers
everywhere take control of their work and play. These two new editions
follow the award-winning MOTO Q (CDMA) that launched in North America in
2006 and surpassed one million units in sales - a milestone no other QWERTY
device has reached as quickly. Motorola also announced today for select
regions, the introduction of "My Q Paks" -- a gift with purchase. These
free, application bundles will allow users to customize their MOTO Q to fit
their lifestyle, thereby furthering their ability to take control(10).
The Q 9, a lightning-fast global quad-band 3G QWERTY, based on the
Windows Mobile 6.0(TM) operating system, couples a new sleek form factor
with a dual-processor HSDPA/UMTS engine, enabling broadband over-the-air at
up to 3.6Mbps -- or approximately 6 seconds to download your favorite music
track directly onto the device without having to touch your computer(6).
The Q 9 will hit shelves in Italy this week.
Let The Music Play: Mobile music is charting higher each year and
Motorola research shows 54 percent of consumers want an MP3 player in their
next phone and 27 percent say it's a must-have feature. The ROKR brand will
headline Motorola's franchise of music-optimized handsets and headsets that
deliver the best mobile music experience.
Motorola announced that its newest ROKR, the Z6, will roll into Europe
and Asia, following the success of the touch-screen ROKR E6 in China and
India. The Z6 is a music masterpiece:
-- Easy transition from phone to music - using the slim slider design to
transition in one simple touch.
-- Dedicated music keys and a navigation wheel for instant access to the
music library.
-- Fast transfer of songs using High Speed USB 2.0 connections - for
example, transfer 500 songs in 15 minutes(4).
-- Ease of use and familiar song management capabilities -- Windows Media
Player(TM)(11) to allow simple transfers of purchased music from PC,
even enabling calls to be answered while connected to the PC.
-- Ample storage capacity -- supports up to 2GB of optional removable
memory for approximately 1,000 songs(4).
-- Stereo Bluetooth wireless technology(11) for wire-free listening on
stereo Bluetooth headsets(11) such as the recently available ROKR S9.
Motorola today also announced a new marketing agreement with Napster
(Nasdaq: NAPS) that will make it simple for Motorola mobile users to join
the Napster community and load music content to their ROKR Z6 and other
compatible Motorola ROKR music-optimized and music-enabled handsets. The
companies will also give consumers one-month of free unlimited access to
unique music content and more than 3 million song tracks through Napster To
Go(R).
Phones for the Masses
With the W-Series and MOTOFONE, Motorola is answering the call for the
mass market with a diverse portfolio that includes the best of the basics
for everyday communications. Expected to grow 15-20 percent over the next
two years, the segment includes first time cell phone users, those looking
for a simple device to talk and text, or a basic cell phone owner upgrading
for better features.
Leveraging its recently introduced low-cost platform, locosto, Motorola
is delivering features that consumers value in targeted areas including FM
radio, camera and Internet browsing using Motorola's new AJAR platform.
Available in both clamshell and candybar form factors this Fall, the
company introduced a new selection of sub-$100 W-Series products that
feature the best of the basics including great battery life, RF
performance, sharp display and design, but also let consumers enjoy broader
experiences with a combination of music, camera or browsing incorporated
into each device.
For more information on all of Motorola's announcements today, please
visit http://www.motorolalaunch.com
About Motorola
Motorola is known around the world for innovation and leadership in
wireless and broadband communications. Inspired by our vision of seamless
mobility, the people of Motorola are committed to helping you connect
simply and seamlessly to the people, information, and entertainment that
you want and need. We do this by designing and delivering "must have"
products, "must do" experiences and powerful networks -- along with a full
complement of support services. A Fortune 100 company with global presence
and impact, Motorola had sales of US $42.9 billion in 2006. For more
information about our company, our people and our innovations, please visit
http://www.motorola.com.
Certain mobile phone features may not be activated by your service
provider, and/or their network settings may limit the feature's
functionality. Contact your service provider for details. All features,
functionality and other product specifications are subject to change
without notice or obligation.
(1) Feature available on RAZR(2) V8 and V9
(3) Feature available on RAZR(2) V9.
(4) Based on four minutes per song at a data rate of 128Kbps. Storage
capacity is approximate and subject to available memory space and
encoding method used; actual capacity varies by content.
(5) Feature available on RAZR(2) V8
(6) Network and/or SIM card dependent feature, not available in all
areas. Airtime, data charges, and/or additional charges may apply.
(7) Varies due to the configuration of the phone, which varies by service
provider
(8) Dependant on market availability
(9) Based on two hours per movie. Storage capacity is approximate and
subject to available memory space, resolution and encoding method
used; actual capacity varies by content.
(10) MyQ Packs confirmed for US, other regions and markets yet to be
announced
(11) This device supports Bluetooth A2DP and AVRCP profiles. In order for
Bluetooth devices to communicate with one another, they must utilize
the same Bluetooth profile. To determine the profiles supported by
other Motorola devices, visit http://www.hellomoto.com/bluetooth. For
other devices, contact their respective manufacturer.
Certain Bluetooth features including those listed may not be
supported by all compatible Bluetooth-enabled devices, and/or the
functionality of such features may be limited in certain devices, or
by certain wireless carriers. Contact your wireless carrier about
feature availability and functionality.
MOTOROLA and the stylized M Logo are registered in the US Patent &
Trademark Office. Microsoft and Windows are registered trademarks of
Microsoft Corporation. All other product or service names are the property
of their respective owners. (C) Motorola, Inc. 2006. All rights reserved.
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