Award-Winning Napster To Go Service To Be Featured Across Extensive Line of
Motorola Music Handsets
LOS ANGELES, May 15 /PRNewswire-FirstCall/ -- Napster (Nasdaq: NAPS),
the pioneer of digital music, and Motorola, Inc. (NYSE: MOT), a global
leader in wireless communications, today announced a unique marketing
agreement that will bring Napster's industry-leading on demand music
subscription service to mobile consumers, offering free and easy access to
a vast collection of music and content across Motorola's entire line of
portable subscription-enabled devices.
Napster and Motorola will develop promotional efforts for North
America, the UK and Germany designed to make it easy for consumers to
experience the unparalleled Napster music experience and load music content
to a full range of Motorola music-enabled and optimized handsets, including
the ROKR Z6 and Z6m unveiled today. The companies will also explore the
creation of unique and exciting new bundled music experiences at retail for
mobile music enthusiasts.
The first phase of the multi-faceted marketing agreement provides
mobile music lovers with one free month of the award-winning Napster To Go
subscription service, enabling unlimited access to more than 3 million
songs, expert programming and exclusive content. The companies will offer
the service through in-box and aftermarket promotions, via retail and
carrier channels in the US and Europe, together with additional promotional
opportunities to be announced in the coming months. European customers will
also receive five free permanent downloads in addition to their
subscription.
"Mobile music enthusiasts will enjoy the most popular music
subscription service to complement Motorola's sleek design and
functionality that delivers the ultimate mobile music experience," said
Chris White, senior director, Mobile Devices Multimedia Entertainment,
Motorola. "Our relationship with Napster further advances Motorola's global
music strategy and presents an incredible opportunity to expand the
company's strong music ecosystem."
"Motorola's powerful global brand image, music-enabled handset
portfolio and exceptional market positions, present tremendous potential
for Napster to further deepen and broaden its global presence," said Chris
Gorog, chairman and CEO of Napster. "We are very pleased to announce this
new global relationship which supports our focus on driving adoption of our
subscription model by attaching to music enabled cell phones which are
expected to become the dominant device for portable music over the next few
years."
Napster To Go is compatible across Motorola's extensive portfolio of
music-optimized and enabled phones which feature Window Media DRM. The
first retail music experiences are expected to launch across North America
and Europe in the second half of 2007.
About Napster
Napster, the pioneer of digital music, offers the ultimate in
interactive music experiences, creating better ways to discover, share,
acquire and enjoy music -- anytime, anywhere. The company's offerings
include "Napster" (http://www.napster.com) -- the most popular on demand
music subscription service in the world; "Freenapster"
(http://www.freenapster.com) -- a unique Web experience offering free on
demand music legally; and "Napster Mobile" -- one of the industry's fastest
growing mobile music platforms. Napster is headquartered in Los Angeles,
with offices in New York, Luxembourg, Frankfurt and Tokyo.
Copyright (C) 2007 Napster, LLC. All rights reserved. Napster, Napster
Mobile, Napster To Go and Napster Light are either trademarks or registered
trademarks of Napster, Inc. or its subsidiaries in the United States and/or
other countries. MOTOROLA and the Stylized M Logo are registered in the US
Patent & Trademark Office. All other trademarks are owned by their
respective owners.
Media Contact:
Becky Farina
Napster
310-281-5005
becky.farina@napster.com
Investor Contacts:
Alex Wellins or Jennifer Jarman
The Blueshirt Group, for Napster
(415) 217-7722
alex@blueshirtgroup.com; jennifer@blueshirtgroup.com
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SOURCE Napster, LLC
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Related links:
http://www.napster.com
http://www.freenapster.com
CONTACT:
Media, Becky Farina of Napster,
+1-310-281-5005, becky.farina@napster.com; or Investors, Alex
Wellins, alex@blueshirtgroup.com, or Jennifer Jarman,
jennifer@blueshirtgroup.com, both of The Blueshirt Group,
+1-415-217-7722, for Napster
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